Celebrity deepfakes on TikTok | Matt Connarton Unleashed

0:00 Speaker 1: And one more quick story before we run out of time.

0:02 Speaker 1: This is from Digital Music News. AI generated Taylor Swift, Rihanna,

0:07 Speaker 1: and Kim Kardashian scams are surging on TikTok, so beware.

0:12 Speaker 1: If you are on TikTok, beware of AI deep fakes.

0:16 Speaker 1: And this is of course going to become a larger

0:19 Speaker 1: and larger problem. It says here and again this is

0:21 Speaker 1: from Digital Music News. Online scammers are using AI deep

0:25 Speaker 1: fakes of celebrities like Taylor Swift and Rihanna to trick

0:28 Speaker 1: TikTok users into signing up for fake rewards programs. Over

0:33 Speaker 1: the past month, TikTok has experienced a rise in videos

0:36 Speaker 1: of AI generated celebrities, including Taylor Swift, Rihanna, and Kim Kardashian,

0:41 Speaker 1: encouraging users to sign up for fraudulent rewards programs or

0:44 Speaker 1: other malicious services. Fortunately, this is synthetic celebs aren't very

0:49 Speaker 1: convincing and feature a lot of uncanny facial movements in

0:54 Speaker 1: a synchronious audio A synchronous audio sorry I added a

0:59 Speaker 1: syllable there. A synchronous audio meaning the audio is not

1:02 Speaker 1: properly SYNCD. But that doesn't stop scammers from baiting the hook.

1:08 Speaker 1: According to copy leaks, Besides just scammy ads, the deep

1:13 Speaker 1: fakes also include hyper sexualized ads promoting non consensual face

1:18 Speaker 1: and body swapping or digital undressing. Examples of the clips

1:23 Speaker 1: include a digitally altered Tailor Swift advertising a so called

1:27 Speaker 1: TikTok pay feature, and a similarly altered Rihanna pushing a

1:32 Speaker 1: views for reward program. Usually, the celebrities appear in red

1:39 Speaker 1: carpet interviews or on podcasts or talk shows, where it's

1:41 Speaker 1: easier for bad actors to take real footage and manipulate

1:44 Speaker 1: it using AI. The clips have realistic sounding voices, which

1:48 Speaker 1: more easily trick users into believing the footage is legitimate.

1:51 Speaker 1: Many of the clips use TikTok branding and ad textured

1:54 Speaker 1: filter filters, seemingly to bypass the PLATF forms AI detection tools.

2:03 Speaker 1: If users click on the videos, they will be redirected

2:06 Speaker 1: to third party sites that solicit their personally identifiable information

2:11 Speaker 1: that should be a giant red flag. The timing is

2:14 Speaker 1: notable since Taylor Swift recently trademarked to protect her voice

2:18 Speaker 1: and likeness from AI misuse following repeated incidents with deep fakes.

2:22 Speaker 1: But the problem is widespread and shows no signs of

2:25 Speaker 1: slowing down. Meta was recently hit with a class action

2:28 Speaker 1: lawsuit filed on behalf of the Consumer Federation of America

2:31 Speaker 1: with allegations that the company profited from Facebook advertising scams

2:35 Speaker 1: like the ones proliferating on TikTok. Similarly, the FTC noted

2:40 Speaker 1: that scam ads are one of the top methods used

2:43 Speaker 1: to push shopping related scams on social media, and AI

2:48 Speaker 1: is only making that problem worse. By the way, just

2:51 Speaker 1: to editorialize a little bit on that, if you are

2:55 Speaker 1: that's the end of the article. But if you are,

2:57 Speaker 1: if you're on TikTok and you see a major celebrity

3:01 Speaker 1: like Taylor Swift, who's like the major celebrity, and you

3:06 Speaker 1: see her hawking some weird rewards program or something, that

3:11 Speaker 1: should be enough to stop you in your tracks, no

3:14 Speaker 1: matter how realistic it might look, because here's what you

3:17 Speaker 1: gotta do. When you see something like that, the question

3:19 Speaker 1: you have to ask yourself is why would Taylor Swift

3:22 Speaker 1: be doing this? This is like this is like a

3:25 Speaker 1: TikTok version of a paid infomercial like you used to

3:29 Speaker 1: see and maybe still do on cable television late at night.

3:32 Speaker 1: Why why would someone the status and caliber of celebrity

3:36 Speaker 1: of Taylor Swift lower herself to doing this kind of thing,

3:40 Speaker 1: to selling some rewards program. Well, you know, that's what

3:45 Speaker 1: you have to ask yourself. That's where you have to

3:46 Speaker 1: be really discerning. Does it make sense that a celebrity

3:50 Speaker 1: of this magnitude is doing this? Now, Apparently to a

3:53 Speaker 1: lot of people, it makes perfect sense, because that's how

3:55 Speaker 1: they get away with these scams, because people aren't questioning

3:59 Speaker 1: it and they're putting in their information and they're getting

4:01 Speaker 1: ripped off. But you got to ask yourself, why would

4:05 Speaker 1: this celebrity even be doing this? And if you have

4:09 Speaker 1: even the slightest question as to why a celebrity of

4:13 Speaker 1: this caliber would be doing such a low rent thing

4:17 Speaker 1: like selling memberships to a rewards program on TikTok, if

4:21 Speaker 1: that question enters your mind at all, then you must

4:24 Speaker 1: know this is a scam. Avoid close that tab, don't

4:28 Speaker 1: do anything more with that. So that's just my that's

4:32 Speaker 1: my advice, you know, And it looks too good to

4:36 Speaker 1: be true. It probably is, and all of that, you know,

4:38 Speaker 1: all the sayings and adages and all of it. So anyway,

4:41 Speaker 1: that's my little public service announcement regarding that particular subject,