Celebrity deepfakes on TikTok | Matt Connarton Unleashed

0:00 And one more quick story before we run out of time. This is from Digital Music News. AI generated Taylor Swift, Rihanna, and Kim Kardashian scams are surging on TikTok, so beware. If you are on TikTok, beware of AI deep fakes. And this is of course going to become a larger and larger problem. It says here and again this is from Digital Music News. Online scammers are using AI deep fakes of celebrities like Taylor Swift and Rihanna to trick TikTok users into signing up for fake rewards programs. Over the past month, TikTok has experienced a rise in videos of AI generated celebrities, including Taylor Swift, Rihanna, and Kim Kardashian, encouraging users to sign up for fraudulent rewards programs or other malicious services.

0:45 Fortunately, this is synthetic celebs aren't very convincing and feature a lot of uncanny facial movements in a synchronious audio A synchronous audio sorry I added a syllable there. A synchronous audio meaning the audio is not properly SYNCD. But that doesn't stop scammers from baiting the hook.

1:08 According to copy leaks, Besides just scammy ads, the deep fakes also include hyper sexualized ads promoting non consensual face and body swapping or digital undressing. Examples of the clips include a digitally altered Tailor Swift advertising a so called TikTok pay feature, and a similarly altered Rihanna pushing a views for reward program. Usually, the celebrities appear in red carpet interviews or on podcasts or talk shows, where it's easier for bad actors to take real footage and manipulate it using AI.

1:45 The clips have realistic sounding voices, which more easily trick users into believing the footage is legitimate. Many of the clips use TikTok branding and ad textured filter filters, seemingly to bypass the PLATF forms AI detection tools. If users click on the videos, they will be redirected to third party sites that solicit their personally identifiable information that should be a giant red flag. The timing is notable since Taylor Swift recently trademarked to protect her voice and likeness from AI misuse following repeated incidents with deep fakes.

2:22 But the problem is widespread and shows no signs of slowing down. Meta was recently hit with a class action lawsuit filed on behalf of the Consumer Federation of America with allegations that the company profited from Facebook advertising scams like the ones proliferating on TikTok. Similarly, the FTC noted that scam ads are one of the top methods used to push shopping related scams on social media, and AI is only making that problem worse. By the way, just to editorialize a little bit on that, if you are that's the end of the article.

2:56 But if you are, if you're on TikTok and you see a major celebrity like Taylor Swift, who's like the major celebrity, and you see her hawking some weird rewards program or something, that should be enough to stop you in your tracks, no matter how realistic it might look, because here's what you gotta do. When you see something like that, the question you have to ask yourself is why would Taylor Swift be doing this? This is like this is like a TikTok version of a paid infomercial like you used to see and maybe still do on cable television late at night.

3:32 Why why would someone the status and caliber of celebrity of Taylor Swift lower herself to doing this kind of thing, to selling some rewards program. Well, you know, that's what you have to ask yourself. That's where you have to be really discerning. Does it make sense that a celebrity of this magnitude is doing this? Now, Apparently to a lot of people, it makes perfect sense, because that's how they get away with these scams, because people aren't questioning it and they're putting in their information and they're getting ripped off.

4:02 But you got to ask yourself, why would this celebrity even be doing this? And if you have even the slightest question as to why a celebrity of this caliber would be doing such a low rent thing like selling memberships to a rewards program on TikTok, if that question enters your mind at all, then you must know this is a scam. Avoid close that tab, don't do anything more with that. So that's just my that's my advice, you know, And it looks too good to be true. It probably is, and all of that, you know, all the sayings and adages and all of it.

4:40 So anyway, that's my little public service announcement regarding that particular subject,