Field Dispatch
Matt Connarton Unleashed: Gizzy Hendrix
Speaker 1: And Jenny and I are joined via phone by Grizzy Hendrix.
Speaker 2: Hello, Yo, Yo, what's the worry you are y'all doing?
Speaker 1: Hey? Good? Good good.
Speaker 2: Yeah.
Speaker 1: I'm sorry you couldn't be here with us live in studio,
Speaker 1: but it's good to talk to you via phone.
Speaker 2: Work.
Speaker 1: Are you in Boston right now?
Speaker 2: Yeah? I'm in Boston right now. Man. You have a
Speaker 2: whole show tonight the Lords. You and French part of
Speaker 2: Jim Jones's artist I went Brockton whoever was in Boston
Speaker 2: and she I'll pull ups and be a vibe.
Speaker 1: Excellent, excellent. Now, tell us about yourself because you obviously
Speaker 1: you know you're a musician, but you also do you
Speaker 1: host a radio show and podcast.
Speaker 2: Yeah, so basically my you know, for everybody, I don't
Speaker 2: know why you are in when you you know, you
Speaker 2: save a old g Hontow represent Talk of the Town.
Speaker 2: I am the CEO of Talk to Town six and
Speaker 2: seven podcasts. I used to do music, but I stopped
Speaker 2: doing music. I'm more so and you know, going showcases
Speaker 2: and you know, being the pop ups for local businesses,
Speaker 2: you know, and that's big, you know basically mean now
Speaker 2: theaically go showcases, let artists come on the stage, you know,
Speaker 2: you know, do what they do, showcase their craft, and
Speaker 2: you know that's fun doing it.
Speaker 1: Now, I'm curious what is it that caused you to
Speaker 1: make that switch, because, like you said, you used to
Speaker 1: do music, but now you're you're instead of creating your
Speaker 1: own music, you're more interested. It sounds like you're just
Speaker 1: more interested in helping other artists. Was there something specific
Speaker 1: that precipitated you kind of shifting your focus over to
Speaker 1: helping others?
Speaker 2: Yeah, I just felt like there was so many artists
Speaker 2: out here and not enough help. There was like there's
Speaker 2: a lot of artists out here, but there's not enough
Speaker 2: people that feut here, don't showcases for these artists to
Speaker 2: come out and perform and you know, do what they
Speaker 2: love to do. So I just felt like I wanted
Speaker 2: to make that switch. Instead of being the artist, I'll
Speaker 2: be the person that you know, provide the opportunity.
Speaker 1: Sure, sure, excellent. And how long has Talk of the
Speaker 1: Town existed? How long have you been doing that show?
Speaker 2: Three years? And now three years? We just celebrated three
Speaker 2: university with my god Charlie Clips, So it's been three
Speaker 2: years now.
Speaker 1: Congratulations. Yeah, and now where can people hear that.
Speaker 2: You could find us at on Instagram at talked to
Speaker 2: Town six one seven or on YouTube. We just dropped
Speaker 2: our new episode with Charlie Clips. I talked to Town
Speaker 2: six one seven on YouTube as well.
Speaker 1: Oh very cool. Yeah, Charlie Clips. His name came up
Speaker 1: on the show recently. I think it was when Jenny
Speaker 1: Who did we have on the show? Who was talking
Speaker 1: about Charlie Clips? You remember? No, was it? Oh? It
Speaker 1: might have been mister Goodbars because we're talking about battle
Speaker 1: Rop Oh that's who was Yeah, yeah, yeah, yeah, he
Speaker 1: was mentioning Charlie Clips. Yeah. So what do you do
Speaker 1: on Top of the Town? Is it an interview or
Speaker 1: do they perform or how does that work?
Speaker 2: So on the podcast we I basically interview everybody, interview artists,
Speaker 2: celebrity says and stylists. Whatever you do. Basically I done
Speaker 2: probably covered and interviewed. I also do like food review,
Speaker 2: restaurant reviews. I do a little you know, tricky trippy episodes.
Speaker 2: I then did a stream episode before, so you know,
Speaker 2: it's it's basically all content type thing, Like we just
Speaker 2: shot the Popya balloon, the fond Love episode, so that's
Speaker 2: dropping real soon. So it's basically like, you know, everything
Speaker 2: that you could think of, but mainly podcasting. Yeah, it's
Speaker 2: different channels, but mainly podcasting.
Speaker 1: Okay. And how often does it come out? Is it
Speaker 1: weekly or you've got a lot on it every week?
Speaker 1: Every week? Yeah, excellent, every week. Do you have a
Speaker 1: Is there a particular episode of the show that's really
Speaker 1: kind of blown up where you just got a lot
Speaker 1: of traffic? Have you had anything that went viral, any
Speaker 1: particular interviews that people don't seem really interested in.
Speaker 2: Yeah, yeah, we had a few. We had the episode
Speaker 2: with uh Charlie quits will close. You have the episode
Speaker 2: with Bobby Schmurder. We had one episode, the Shoom episode
Speaker 2: that went viral. We were I am episode when it
Speaker 2: got Yeah, we have one episode when a guy came
Speaker 2: on in eight straight Glee marijuana like he just ate
Speaker 2: week like it was it was crazy.
Speaker 1: Oh my god.
Speaker 2: Yeah, it gets it gets crazy, like it gets real crazy.
Speaker 2: But my favorite episode, I tell everybody this had to
Speaker 2: be the part one with Missiana Bean from BT. She
Speaker 2: was the first one to show me nothing but the
Speaker 2: utmost love. She came on for part two and then
Speaker 2: he's just been walked in ever since. So that's probably
Speaker 2: my favorite episode.
Speaker 1: Okay, okay, And where do you do it? Where do
Speaker 1: you do? You have a do you record these in
Speaker 1: a podcast studio or are you out and about remotely
Speaker 1: or how does that work?
Speaker 2: So I have my business partner, Hugh shout out to
Speaker 2: my guy and anybody that needs a studio when y'all
Speaker 2: come to mask me. She's happening with Undeniable Sound. He
Speaker 2: literally does everything everything, okay, recording to you know, to editing,
Speaker 2: to videos to all of that. He actually shoot you
Speaker 2: shot all of my episodes for my podcast, so tapping
Speaker 2: with him Underniable Sound. He's in my bio's under every
Speaker 2: video in my YouTube. So Undeniable Sound, Undeniable SAMD.
Speaker 1: She's happ and that oh that's cool. Does he work
Speaker 1: with other podcasters as well?
Speaker 2: He can, but he mainly works with me because you
Speaker 2: know we that's my business partner. So yeah, and he's
Speaker 2: he's also an artist as well, So any like any
Speaker 2: showed that I have, y'all probably don't see him on
Speaker 2: to see him on.
Speaker 1: The flyers, so oh, very cool, very cool. And where
Speaker 1: are you from?
Speaker 2: I'm from Dorchester, Boston, mass Dorchester born and raised, grew
Speaker 2: up there.
Speaker 1: Yeah. Yeah, I was born in Boston. Yeah yeah, yeah,
Speaker 1: Jenny was born in Boston too.
Speaker 2: Yeah. Uh had a connection.
Speaker 1: Yeah, there you go. How is uh? How's the hip
Speaker 1: hop scene changed there over the years. I'm a little
Speaker 1: you know, I I I talked to a lot of
Speaker 1: hip hop artists from from up here, but not really
Speaker 1: too many from Boston. I don't know what, at least
Speaker 1: not lately, has the scene changed. Is it more competitive
Speaker 1: than it used to be?
Speaker 2: I wouldn't say more competitive. I always there's more on
Speaker 2: the map. He got more people that take in their
Speaker 2: craft series that's actually going and dropping, not even weekly
Speaker 2: like they'll drop every two days. Yeah, you feel what
Speaker 2: I'm saying. So it's just like I wouldn't say it's
Speaker 2: more competition. More wise, I would say there's more people
Speaker 2: showing that they're hungry and just showing that they basically
Speaker 2: got that talent in the city.
Speaker 1: Yeah. Yeah, I was curious because one of the things
Speaker 1: that we talked about a lot on this show, it's
Speaker 1: really a recurring subject, is how the Internet and how
Speaker 1: social media has changed everything and how it affects the
Speaker 1: music industry. And you know, hip hop artists tend to
Speaker 1: be very prolific. You know, there's a lot of you know,
Speaker 1: a lot of rhymes that the most hip hop artists
Speaker 1: that I meet, you know, they're constantly writing and they're
Speaker 1: always making new new tracks. So it's now you have
Speaker 1: a delivery system with social media where you can have
Speaker 1: an idea, record something that day and get it out immediately.
Speaker 1: So and and to kind of to be able to
Speaker 1: promote something, well, let me ask you this, so podcast
Speaker 1: like Talk of the Town, how did you what was
Speaker 1: your strategy in terms of promoting that. You're obviously successful
Speaker 1: with it. You've had some some pretty big guests, and
Speaker 1: you're getting a lot of traffic with it and podcasting,
Speaker 1: you know, there's a lot of competition. What's been your
Speaker 1: strategy to really put that out there and to have
Speaker 1: the success that you've had.
Speaker 2: Being outside, literally being outside of every event that you
Speaker 2: could think of, even if it's not my event. I
Speaker 2: make sure me and my brother who the outside. We
Speaker 2: have the cameras to do interviews or artists, but we
Speaker 2: just do random interviews just you know, just to catch
Speaker 2: some content. So, yeah, this is being outside showing support
Speaker 2: to others, you know, and hopefully getting the support back,
Speaker 2: you know, what I'm saying, because that's one thing I
Speaker 2: will say out here, there is a lack of support.
Speaker 2: But we're fixing that. We're getting we're getting better with that.
Speaker 2: So yeah, I was just saying being outside and just
Speaker 2: being being present.
Speaker 1: Yeah, you're out there putting the work in, that's for sure,
Speaker 1: and that's what it takes. Yeah, It's like, you know,
Speaker 1: in the music industry, a lot of people get into it,
Speaker 1: whether it's as an artist or you know, or or
Speaker 1: doing something else, and they and they think it's going
Speaker 1: to be easy, and they think if they put something
Speaker 1: out there that you know, people are just going to
Speaker 1: come to them, and it's really you know, you have
Speaker 1: to put the work in, you have to build, and
Speaker 1: that's exactly what you're doing. So I commend you. Has
Speaker 1: the has the podcast changed over the three years? Has
Speaker 1: it kind of evolved is it? Or or has it
Speaker 1: kind of stayed the same in terms of what the
Speaker 1: original concept was.
Speaker 2: Oh? No, it definitely evolved. My very first episode, My
Speaker 2: very first episode was with Trevor Holmes from out of
Speaker 2: Boston as well, so you know, it definitely evolved. Now
Speaker 2: you could tell the difference from there to now. You
Speaker 2: can see how like I wasn't as confident back then,
Speaker 2: you know what I'm saying, I didn't really know if
Speaker 2: I really want to do this, But now you can tell, like,
Speaker 2: this is what I want to do. So it definitely
Speaker 2: has evolved with me, evolved in my personality, evolved with
Speaker 2: the content and the way I create the content, you know,
Speaker 2: and my different ideas. So at first there was just
Speaker 2: gonna be a podcast strictly a podcast, but now I'm
Speaker 2: literally covering all types of content that will, you know,
Speaker 2: either make you laugh, you know, make you sit down
Speaker 2: and think, or whatever the case may be.
Speaker 1: So right, right, No, that's excellent. Is everything available online?
Speaker 1: Is the entire three years if people want to go
Speaker 1: back and kind of go through the archive, Is everything
Speaker 1: up and available?
Speaker 2: Yep, yep. You can go right on top of the
Speaker 2: Town six one seven on YouTube there on ig so
Speaker 2: it's my very first post and just scroll up. Excellent,
Speaker 2: you'll see the evolution.
Speaker 1: Excellent, excellent. And I think did we meet you through
Speaker 1: our friend Hope the rapper? Is that how we met you?
Speaker 2: Yes? No, yes, yes, that's my brother right there.
Speaker 1: Yeah.
Speaker 2: He has him performing August twenty third for my birthday
Speaker 2: bash with Charlie clips excellent case. He will be hitting
Speaker 2: the stage. He shall hope the rapper.
Speaker 1: Oh, very cool, very yeah, he's amazing. We love him.
Speaker 1: Has he been on I assume he's been on the podcast.
Speaker 2: Now he hasn't. He hasn't been an episode yet. Surprisingly,
Speaker 2: he's been on about about eighty of my showcases, but
Speaker 2: never on the podcast. That's kind of crazy. Oh no,
Speaker 2: we gotta make that happen.
Speaker 1: Yeah, yeah, yeah, I'm surprised. Something to look forward.
Speaker 2: Yeah, we got to get you. We gotta get you
Speaker 2: up on the podcast too.
Speaker 1: Absolutely, we would love it. Definitely, count us in definitely.
Speaker 1: And what now, when you talk about showcases, for some
Speaker 1: of our listeners will know what you mean because we uh,
Speaker 1: we know that we have a lot of people in
Speaker 1: the music industry who listen to our show. But but
Speaker 1: for people who don't know what exactly is a showcase
Speaker 1: and how is that different from a regular show.
Speaker 2: So a showcase is basically you can get I like
Speaker 2: gathering artists, so I probably do about ten to fifteen
Speaker 2: artists on my lineups. We get everybody the opportunity or
Speaker 2: whatever the case may be, so you know, they let
Speaker 2: them come up whether they want to perform seven minutes.
Speaker 2: I do two different things to see the seven minutes
Speaker 2: or ten minutes, just to you know, they depending on
Speaker 2: the comfortability of whatever the case may be. And you know,
Speaker 2: they come up, they do, they do, they think. So
Speaker 2: if you're an artists out there, if you make music,
Speaker 2: you have you've never been on the stage, you never performed,
Speaker 2: but you've always been looking to get on the stage.
Speaker 2: You're always looking at perform. Let us know, we're actually
Speaker 2: about to start the tour. The day counted us out
Speaker 2: tour to start in September twenty seventh, out Row at Smokehouse.
Speaker 2: So make sure y'all tap in. You got a lot
Speaker 2: of opportunity for a lot of artists podcasts, you're trying
Speaker 2: to work. Let's work. Anybody's trying to work.
Speaker 1: Let's just work and the tour. How many dates are
Speaker 1: on the tour?
Speaker 2: I believe ten for the first way.
Speaker 1: Yeah, okay, so we'll.
Speaker 2: Basically book We're booked from September up until this no November,
Speaker 2: late November, then we take it December. You know, we're
Speaker 2: going to start the second leg of the tour in
Speaker 2: late January.
Speaker 1: Oh outstanding, Yeah, very cool, very cool? Is that that
Speaker 1: must be challenging to manage, right a showcase where you've
Speaker 1: got where you've got that many artists on it. I mean,
Speaker 1: is it difficult to kind of keep everybody organized and
Speaker 1: make sure they get enough time and all that. Is
Speaker 1: that a challenge to pull that off?
Speaker 2: Definitely? Definitely, because people are showing up on black people
Speaker 2: turn people are showing up link it by we we
Speaker 2: some people only got the venue from eight to so like,
Speaker 2: so many time we'd be having a venue till like
Speaker 2: one o'clock and people like showing up at time. You
Speaker 2: got to scrunch up seven minutes to ten minutes you
Speaker 2: have you know what I'm saying that I host the show.
Speaker 2: So it was just like you gotta over the time.
Speaker 2: We get used to it, but when you know your
Speaker 2: first couple of times, you're gonna be like geeesh, yeah,
Speaker 2: come on time a little barely.
Speaker 1: No, I can I can relate to that because so
Speaker 1: I don't do it currently. But I used to promote
Speaker 1: a lot of shows and sometimes we would have you know,
Speaker 1: we would have full bands, but we would have five
Speaker 1: four or five bands in a night on a show
Speaker 1: and uh yeah, if somebody, if somebody was late or
Speaker 1: if somebody, you know, they got to the venue. You
Speaker 1: know what happened a lot with bands is you know,
Speaker 1: part of the band would be there on time, but
Speaker 1: not everybody could be there on time. Maybe somebody was
Speaker 1: getting out of work late or whatever. You know, which happens,
Speaker 1: and you just have to make the best of it.
Speaker 1: But it can be really stressful. So I can only
Speaker 1: imagine what it's like when you've got a showcase of
Speaker 1: that many different artists and trying to do you do
Speaker 1: you have like a list, like do you try to do?
Speaker 1: You try to map it out ahead of time Who's
Speaker 1: gonna go on when? Or does it kind of go
Speaker 1: by who shows up when? And then you just kind
Speaker 1: of slot them in in the moment.
Speaker 2: Neither Actually I go by off the vibe of the crowd.
Speaker 1: Oh okay.
Speaker 2: You know some artists have you know, upbeat music, some
Speaker 2: artists have R and B music. You don't want to
Speaker 2: put on the artists or like drove music and then
Speaker 2: put on the artist that singing right after, you know
Speaker 2: what I mean. So it's like you just got to
Speaker 2: me personally, I just go with the vibe of the crowd.
Speaker 2: I go with the vibe of the art the vibe
Speaker 2: of the artists and who what type of music they
Speaker 2: make or whatever, because I know when it comes to
Speaker 2: my playlist, like when I'm like listening to music, if
Speaker 2: I'm listening to rap, I like slowly transition into R
Speaker 2: and B. Me if I'm listening to R and B,
Speaker 2: I'm slowly transitioned into rap. So that's how I try
Speaker 2: to keep it the lineups as well.
Speaker 1: Oh that makes sense, that's interesting. I like that approach.
Speaker 1: That's uh, that's that's really cool. Now at these showcases,
Speaker 1: have you seen are there specific artists who have participated
Speaker 1: in these showcases who've then you've seen go on to
Speaker 1: uh to be really successful either locally or regionally, or
Speaker 1: or any any success stories that we should know about.
Speaker 2: Yeah, honestly there is as every artist that I would
Speaker 2: say have been on my lineups, been on my lineups consistently,
Speaker 2: that you would say been on my lineups more than
Speaker 2: like Hope, he've been on my line up probably more
Speaker 2: than twenty times. I haven't been over I think almost
Speaker 2: three hundred showcases now, I'm not like to eighty seven,
Speaker 2: I believe, So it's just like over the over the
Speaker 2: three years, so he been on a lot of them.
Speaker 2: So I think any any person that I consistently put
Speaker 2: on my lineup I know for sure is gonna take off.
Speaker 2: And I know for sure they mean business and they
Speaker 2: actually mean what they that they you know, they work ethic, right,
Speaker 2: they work crafts, so they mean you know, some people't
Speaker 2: Smorrros don't understand that you got to put money behind
Speaker 2: you yourself. You feel what I'm saying to Mars don't
Speaker 2: understand so Tomorrows think that you just can get everything
Speaker 2: handed to them or whatever the case may be, just
Speaker 2: because they know they're nice. No, don't go like that.
Speaker 2: It's it's like it's like a once in the blue
Speaker 2: moon that goes like that. You feel what I'm saying,
Speaker 2: so right, That's basically why I'm at with many artist
Speaker 2: I put on my lineup persistently that shows me that
Speaker 2: they're here's about their work ethic and network in their craft.
Speaker 2: Then I know they're gonna make it.
Speaker 1: Yeah, yeah, oh excellent, excellent. All right, So tell us again,
Speaker 1: Well actually two things. Let me ask you this first,
Speaker 1: because I want to make sure our listeners know exactly
Speaker 1: where to find the podcast. And yeah, so just remind
Speaker 1: everybody is it is it. YouTube the best place to
Speaker 1: go for it.
Speaker 2: Yep, YouTube is the best place to go for the podcast.
Speaker 2: I want to see some funny reels, go to our
Speaker 2: I g both a talk at Talk of the Time
Speaker 2: sixty one seven.
Speaker 1: Okay, okay, cool? And uh tell us again about the
Speaker 1: show tonight because we're want to make sure for people
Speaker 1: who are listening live that they know about it.
Speaker 2: Yes, sir, so we got vampwife's own Jim Jones or
Speaker 2: own Boston's very own. Lord, you coming to Brockton for
Speaker 2: the Lords You and Friends Part two. We have a
Speaker 2: bunch of artists from all over coming in performing. Like
Speaker 2: we actually have one artse that flew in this morning,
Speaker 2: so it's gonna be crazy. Makes she y'all pull up.
Speaker 2: It's twenty at the door. Lord, You've never disappointed. She's
Speaker 2: been going crazy. We just got off to a word
Speaker 2: not too long ago. And she always shuts the stage down.
Speaker 2: She always brings the vibe, so he's not gonna want
Speaker 2: to miss it. Lord you Want Friends Part two at
Speaker 2: sound webs Doors Open.
Speaker 1: That nine pretty excellent. Hey, By the way, are there
Speaker 1: a lot of venues to do what you do? Are
Speaker 1: there a lot of hip hop venues available these days
Speaker 1: or that has that changed? I know a lot of
Speaker 1: places have kind of come and gone, But what's the
Speaker 1: current state of that.
Speaker 2: Nah, there is, there's a few, there's there's definitely a
Speaker 2: lot of venues that I'll let you come in and
Speaker 2: do what you gotta do. Good, good, But there's also
Speaker 2: a lot of venues that, you know, you just got
Speaker 2: to follow guidelines. Yeah, you know, mean so that should
Speaker 2: be perfectly fine with people that I just want to
Speaker 2: come in and you know, built the the establishment up
Speaker 2: and built the you know, the resume when it comes
Speaker 2: to the showcases. So definitely is a lot of venues
Speaker 2: and a lot of opportunities.
Speaker 1: Yeah, that's good. That's good to hear. Very good. All right,
Speaker 1: Well listen, Grizzy Hendricks, thank you so much for joining us.
Speaker 1: I'm sorry we didn't get to talk in person, but
Speaker 1: I'm sure we'll be able to make that happen in
Speaker 1: the future. Good luck with the show tonight. I'm sure
Speaker 1: it's gonna go great and the tour and the showcases.
Speaker 1: Love what you're doing, and we will talk again soon,
Speaker 1: I'm sure.
Speaker 2: Definitely, definitely, y'all both are invited. August twenty third, I'm
Speaker 2: gonna send you guys taking some this yall pull up
Speaker 2: August third, my birthday past, which all eclips everybody that's
Speaker 2: listening to the Sure y'all pull up is going to
Speaker 2: be a the outside once again. Thank y'all again.
Speaker 1: All right, Grizzy Andrix, thank you so much. Man, take care, yes, sir,
Speaker 1: all right, Bye bye
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