Matt Connarton Unleashed: Isaac Sierra of Manifest Media

0:00 Speaker 1: Okay. That is bar None. That is our friend Isaac Sierra,

0:03 Speaker 1: who should be on the line with us. Isaac, are

0:06 Speaker 1: you there?

0:08 Speaker 2: Yeah, I'm here. How you doing good? How are you? Man?

0:11 Speaker 1: Good? Welcome, welcome back. It's been a long time.

0:14 Speaker 2: Yeah, man, I'm happy to be back on the show.

0:17 Speaker 1: Is that your now? That's your newest right? Is that

0:19 Speaker 1: your your newest track? Bar None?

0:22 Speaker 2: That's the newest music video that we have just released.

0:27 Speaker 1: Oh okay, okay. Has that been out for a while?

0:32 Speaker 2: The song has been out for a couple of years

0:34 Speaker 2: and we just released the music video for it. We've

0:39 Speaker 2: been developing a media company and that's the first full

0:42 Speaker 2: production as far as music videos that we've done.

0:45 Speaker 1: Oh okay, that makes sense. Yeah, it's very well done.

0:49 Speaker 1: So yeah, so tell us about that, tell us about

0:52 Speaker 1: the media company. This is a new development.

0:55 Speaker 2: Yeah. Absolutely. The media company is called Manifest Media. So

1:02 Speaker 2: we are aiming to do music, television, film, even developing

1:11 Speaker 2: video games and eventually we will be wanting to rep talent.

1:18 Speaker 2: So some of the newer music that I've been doing,

1:21 Speaker 2: as far as the vocalists, we've been exploring other genres

1:25 Speaker 2: outside of hip hop music. A lot of different rock

1:28 Speaker 2: genres new metal, punk rock. We've been doing a little

1:33 Speaker 2: bit of more traditional metal as well, which has been exciting.

1:38 Speaker 1: Oh interesting, Now, has this always kind of been the

1:41 Speaker 1: goal long term or is this something you decided on recently,

1:46 Speaker 1: because you know, in the past when we've talked, you know,

1:48 Speaker 1: you're pretty focused on on your hip hop career and

1:51 Speaker 1: the music that you were making. But it sounds like

1:53 Speaker 1: you've really taken a big step into expanding what you do.

1:56 Speaker 1: Have you always wanted to kind of branch out like that?

2:01 Speaker 2: Yeah, Actually, it's very interesting that I ended up becoming

2:04 Speaker 2: a rap artist. When I was younger, I always felt

2:08 Speaker 2: like I would be in bands, and I tried to

2:11 Speaker 2: put those projects together. It was just a lot harder

2:15 Speaker 2: to maintain all of those moving parts. It's like being

2:20 Speaker 2: in a big marriage with like five different people. And

2:24 Speaker 2: so I ended up becoming a rap artist because not

2:28 Speaker 2: only did I develop the passion for like hip hop

2:31 Speaker 2: music as far as the culture and am seeing, but

2:36 Speaker 2: it was just easier to manage myself as a solo

2:40 Speaker 2: artist that way. And nowadays you have producers that are

2:44 Speaker 2: putting out fully constructed rock music the same way that

2:51 Speaker 2: you might find like a rap instrumental, sure, and so

2:55 Speaker 2: I just kind of got inspired to expand my songwriting capabilities.

3:00 Speaker 2: And if you were gonna you were gonna ask me

3:02 Speaker 2: when I was a kid what I really wanted to do,

3:04 Speaker 2: I would have told I would have told you I

3:06 Speaker 2: wanted to be like a movie producer. And that's what's

3:09 Speaker 2: kind of developed this this release. As far as like visually,

3:16 Speaker 2: we really went for it and said cinematically, what can

3:20 Speaker 2: we do? And I had a lot of help from

3:23 Speaker 2: my team. I want to give a big shout out

3:26 Speaker 2: to UH to UH Rocky, which was the cinematographer for

3:34 Speaker 2: the video. You can find the video on YouTube the

3:37 Speaker 2: song of bar None. We're still using the hashtag m KOT,

3:44 Speaker 2: but we do have a new channel for the company,

3:47 Speaker 2: which is Manifest Media. Oh okay, be releasing all of

3:53 Speaker 2: the other rock music on all the major string platforms soon,

3:57 Speaker 2: but you can find us on SoundCloud under Manifest Media

4:01 Speaker 2: as well.

4:02 Speaker 1: Okay, oh excellent, excellent. Yeah, So this is a big

4:05 Speaker 1: this is a big change for you. This is a

4:07 Speaker 1: big switch now. And it's interesting too what you said

4:10 Speaker 1: about the way that you became a rapper because somebody

4:14 Speaker 1: else on the show, I wish I could remember who

4:15 Speaker 1: it was, but somebody else on the show had said

4:16 Speaker 1: something about being in a band is like like, if

4:19 Speaker 1: you're in a band with four other people, it's like

4:21 Speaker 1: being in a relationship with four other people who are

4:23 Speaker 1: also in a relationship with four other people. And what

4:26 Speaker 1: you said reminds me of that, and that happens with

4:30 Speaker 1: a lot of For example, some of the singer songwriters

4:33 Speaker 1: that we've had on the show over the years sort

4:36 Speaker 1: of a similar trajectory and that, you know, they were

4:38 Speaker 1: in a band and then it got to be too

4:40 Speaker 1: much and they said, you know, I want to do

4:42 Speaker 1: something on my own because I just think it will

4:45 Speaker 1: be you know, kind of streamlined and easier to manage

4:49 Speaker 1: and schedule around and everything if I'm just doing my

4:52 Speaker 1: own thing. So it's interesting that you took that path,

4:55 Speaker 1: but of course now you're now you're taking a whole

4:58 Speaker 1: bunch of stuff on it once.

5:01 Speaker 2: Yeah, it's funny because when you were working in a

5:04 Speaker 2: big production in general, it takes teamwork, and so I

5:11 Speaker 2: guess as far as that's the thing that interests me

5:13 Speaker 2: the most about I've never been part of a film crew,

5:19 Speaker 2: but I do have people that have been in the

5:22 Speaker 2: film industry and worked alongside you know, numbers of different

5:28 Speaker 2: productions and it does take a village to get those

5:32 Speaker 2: things taken care of. And so yeah, it's it's like

5:36 Speaker 2: being in a band, but in this situation, not everybody

5:40 Speaker 2: plays an instrument. You know, some folks are doing a

5:42 Speaker 2: little bit more administrative work or you know, handling different

5:48 Speaker 2: things as far as you know. I also edited the

5:53 Speaker 2: video myself, which is something that I've grew a passion

5:57 Speaker 2: for recently. You know, we vlog everything as far as

6:01 Speaker 2: when we're traveling, and I try to document like all

6:05 Speaker 2: the making of the music and everything that we're doing now.

6:09 Speaker 2: And so, you know, I could only afford so much

6:15 Speaker 2: through the music production as far as like the beats

6:18 Speaker 2: and publishing and all these different things, and so I

6:21 Speaker 2: started to like take a crack at editing myself. And

6:24 Speaker 2: so this was a challenge as far as like editing,

6:29 Speaker 2: trying to figure out how to get the mining and

6:32 Speaker 2: the performance shots to match the lyrics in the song.

6:37 Speaker 2: And it was a fun process. We got to partner

6:40 Speaker 2: up with the Breaking Bad Store, which is like a

6:44 Speaker 2: novelty gift shop here that's all themed around the Breaking

6:47 Speaker 2: Bad television show and they allowed us to come and

6:50 Speaker 2: film in their museum. They have a bunch of different

6:54 Speaker 2: memorabilia and things from the like the filming of the

6:58 Speaker 2: TV show and some photo op opportunities, and so if

7:02 Speaker 2: you get a chance to watch the video, you'll see

7:05 Speaker 2: like some backdrop from the Too Armanos like restaurant from

7:10 Speaker 2: the TV show. And that was really exciting for us

7:14 Speaker 2: to be able to partner with them.

7:17 Speaker 1: Yeah, well, that's that's huge, right, I mean, that's that's

7:20 Speaker 1: that's fantastic. So do you have are are there specific

7:25 Speaker 1: artists on the roster that you're that you're working with

7:27 Speaker 1: now or is that still sort of developing.

7:31 Speaker 2: That's definitely developing. We don't have anybody signed with our

7:36 Speaker 2: company yet, but I am I have my eye on

7:39 Speaker 2: a few different artists. I've been in the Midwest a

7:42 Speaker 2: lot this year, and there's a few artists out there

7:46 Speaker 2: that I've had my eye on. One in particular, his

7:51 Speaker 2: name is rock Hey. I've been working with another artist

7:56 Speaker 2: that's really solid. His name is The Revel. And then

8:03 Speaker 2: another friend of mine that I've made in the last year,

8:08 Speaker 2: his name is Baggs. He's an incredible artist. We have

8:11 Speaker 2: a single that will be coming out later this year,

8:15 Speaker 2: and so I've been just kind of keeping my ear out.

8:20 Speaker 2: We also did host some showcases, some unofficial showcases in Austin,

8:29 Speaker 2: Texas earlier this year during the south By Southwest Festival,

8:33 Speaker 2: and we discovered some incredible bands. One is like a

8:40 Speaker 2: pop punk band by the name of calmer Seas and

8:45 Speaker 2: they really kind of have the same message as far

8:51 Speaker 2: as like speaking about the mental health and different things

8:55 Speaker 2: like that. They stood out to me a lot. There

8:58 Speaker 2: was another band that my sister's really good friend is

9:07 Speaker 2: in called the ETCeteras Okay, and they're amazing as well.

9:11 Speaker 2: So many different artists.

9:14 Speaker 1: What do you what do you look for in terms

9:16 Speaker 1: of who you're interested in working with? What do they

9:18 Speaker 1: have to have? Because, as you know, there's so much

9:22 Speaker 1: talent out there, you know, like like people ask us, uh,

9:25 Speaker 1: people ask Jenny because she does the booking on the show,

9:27 Speaker 1: how do you find these how do you find all

9:29 Speaker 1: these great artists? And it's like, well, there's so much

9:31 Speaker 1: talent there everywhere, Like, so what do you look for? Like,

9:34 Speaker 1: like you must have somewhat of a criteria in mind,

9:37 Speaker 1: because not everyone you encounter is necessarily someone that you

9:40 Speaker 1: can work with.

9:41 Speaker 2: Right right. So the thing that I work that I

9:46 Speaker 2: look for first off is I guess you know, I

9:50 Speaker 2: have a very eclectic taste, and so I want to

9:52 Speaker 2: like the music first off. And then as far as

9:56 Speaker 2: wanting to do business with folks, you know, I'm not

10:01 Speaker 2: really I don't really have a preference and genre per se.

10:05 Speaker 2: But when you start to do business with folks, I

10:08 Speaker 2: I the way that we're trying to approach things is eventually,

10:13 Speaker 2: we would love to be able to provide the same

10:18 Speaker 2: opportunities that a major label would be able to provide bands,

10:22 Speaker 2: but also without changing people. And so like we would

10:27 Speaker 2: like to have like the type of company that's providing

10:31 Speaker 2: the vackuing that a major label would provide to you,

10:34 Speaker 2: to any type of artists or if they want to

10:38 Speaker 2: go di y and they just need a little help

10:41 Speaker 2: and assistance in some areas, we allow you to do that.

10:45 Speaker 2: And so what I do is I usually sit down

10:47 Speaker 2: and say, you know, what is your end goal? Whereas

10:52 Speaker 2: the the top for you, you know, and so if we

11:00 Speaker 2: sit there and we decide, you know, let's play with

11:02 Speaker 2: these different strategies as far as marketing or promotion, and

11:08 Speaker 2: they're not filling some of the suggestions, they are merely

11:13 Speaker 2: a suggestion, because I think that where some companies fail

11:19 Speaker 2: is they see something work for somebody and then they

11:23 Speaker 2: automatically want it to be the blueprint. And I don't

11:26 Speaker 2: want to take away from an artist or a band's artistry.

11:31 Speaker 2: I want them to develop naturally. And so that's like

11:35 Speaker 2: basically the purpose of Manifest Media is because we're not

11:40 Speaker 2: only doing like music, We're also we have like a

11:45 Speaker 2: division that does like marketing and advertisement. So when I

11:48 Speaker 2: take on a client, I'm saying, you know, what do

11:51 Speaker 2: you want? What is your vision? And how do we

11:53 Speaker 2: help materialize that?

11:55 Speaker 1: Okay, okay, no, that makes sense. Yeah. Do you ever

11:58 Speaker 1: have anyone approach you who you have to kind of say, hey,

12:02 Speaker 1: I'm sorry, but I don't I don't think you're ready yet,

12:04 Speaker 1: like you've got you know, because we all know with

12:07 Speaker 1: major labels, for example, and it's been this way for

12:09 Speaker 1: a couple of decades at least, right there's there really

12:11 Speaker 1: is no There really is no A and R anymore,

12:14 Speaker 1: there's no development. Major labels want. They want people who

12:19 Speaker 1: are already all ready to go, who've already done all

12:22 Speaker 1: the work, which which people criticize Major labels for but

12:25 Speaker 1: I actually think it kind of makes sense. But from

12:28 Speaker 1: a business standpoint, and then of course independent labels, you

12:31 Speaker 1: know there are generally a lot more interested in, you know,

12:35 Speaker 1: kind of putting in the work of the development of

12:36 Speaker 1: the artists and whatnot. But but but do you ever

12:40 Speaker 1: have anyone come to you who you have to say

12:42 Speaker 1: you need to do a little more on your own

12:44 Speaker 1: before we can help you to get to where you

12:47 Speaker 1: want to go because you're not ready yet to take

12:49 Speaker 1: that step to try to get to where you want

12:51 Speaker 1: to go? Does that ever happen?

12:54 Speaker 2: Yeah, Actually, that's a great question. I have a answer

13:01 Speaker 2: found myself in that situation where I've kind of just

13:06 Speaker 2: tried to give advice to a developing artist. But artists

13:10 Speaker 2: development is very important, and I don't feel like all

13:15 Speaker 2: artists should be left on their own to learn it,

13:17 Speaker 2: because it can be very discouraging to just be told no.

13:21 Speaker 2: And so I was actually just recently on a podcast

13:26 Speaker 2: that a friend of mine in Supeaka, Kansas, puts on

13:28 Speaker 2: with a They have like a recording facility out there

13:31 Speaker 2: called sound Peak Studios, and so they have a podcast

13:36 Speaker 2: called sound Peak after Dark and you can find their

13:38 Speaker 2: channel on YouTube while was just on an episode on

13:41 Speaker 2: the twenty first of December, And so what they do

13:44 Speaker 2: is they allow artists to perform and they give them

13:47 Speaker 2: feedback from a few different perspectives. And what I'm trying

13:51 Speaker 2: to do personally is I'm trying to develop programs to

13:58 Speaker 2: educate an artists where they can learn not only artists development,

14:04 Speaker 2: but business development as well, because I feel like it's

14:09 Speaker 2: one thing for an artist to be able to present

14:14 Speaker 2: themselves as far as their craft, but it's another thing

14:19 Speaker 2: to navigate through the business world of music or other platforms.

14:27 Speaker 2: And so that's what we're also trying to do, which

14:31 Speaker 2: is kind of going into what we've spoken about before,

14:35 Speaker 2: which is my kind of therapy community is I'm not

14:40 Speaker 2: sure if we're going to name it my kind of therapy.

14:42 Speaker 2: I think we're trying to develop the programs and name

14:44 Speaker 2: them Stroke of Genius, which was also coined by Roquel,

14:52 Speaker 2: our cinematographer, Okay, and those programs would be available to anybody,

14:59 Speaker 2: not just folks that are within our company or signed

15:02 Speaker 2: to our our label, but the general public would be

15:05 Speaker 2: able to come and be involved in those programs and

15:08 Speaker 2: developed not only they're musical crafts, but visual art crafts

15:14 Speaker 2: because I also do visual art acrylic on canvas in

15:19 Speaker 2: different multimedia types of art forms like that, and so

15:25 Speaker 2: we're trying to do that from like the nonprofit perspective

15:29 Speaker 2: of things. And so yeah, you know, I as far

15:36 Speaker 2: as a short answer, I haven't countered artists like that.

15:39 Speaker 2: And I do agree with you that the major labels

15:42 Speaker 2: aren't really put in a lot of time. I don't

15:43 Speaker 2: know if that the indie labels are either, but it

15:47 Speaker 2: can be from a business standpoint, time consuming, and it

15:55 Speaker 2: can take a lot of money to develop an artist, yes,

15:59 Speaker 2: And so that's why we've said, you know, how could

16:01 Speaker 2: we approach this from a standpoint of business where it

16:04 Speaker 2: makes sense and we're not necessarily trying to line our pockets.

16:08 Speaker 2: But you know, we're still trying to decide whether we're

16:11 Speaker 2: going to accept grants to these programs or if we're

16:15 Speaker 2: going to be independently.

16:15 Speaker 1: Funded, right right, Yeah, And I think I think too

16:20 Speaker 1: it's more important than ever too. Well, let me put

16:24 Speaker 1: it this way. I think there's there's now more than

16:26 Speaker 1: ever a need to, you know, to have resources where

16:31 Speaker 1: people can kind of learn.

16:33 Speaker 3: You know.

16:33 Speaker 1: It's not like I mean, I'm old enough to remember

16:36 Speaker 1: when you know, we didn't mind. I'm gen X, so

16:38 Speaker 1: my generation was really the last generation to grow up

16:41 Speaker 1: without the internet, so you know, I can I still

16:44 Speaker 1: remember when you you put out, you know, you try

16:47 Speaker 1: to get signed. You're in a band, or you're doing

16:49 Speaker 1: a solo thing, whatever it is, and you're you're trying

16:51 Speaker 1: to get signed to a label, and then you get signed,

16:53 Speaker 1: and then the label releases your album and hopefully they're

16:56 Speaker 1: able to get you on the radio and hopefully they're

16:58 Speaker 1: able to sell some records for you. But today there's

17:02 Speaker 1: so much more to do, which is good in the

17:07 Speaker 1: sense that with social media and everything, there's so many

17:10 Speaker 1: ways to get your music out there and to really

17:13 Speaker 1: market yourself, not just market your music, but really market

17:16 Speaker 1: yourself as a brand.

17:18 Speaker 2: And yeah, I agree with that.

17:21 Speaker 1: So there's so much more opportunity there. But it's also

17:24 Speaker 1: because there's so much more opportunity that's a double edged sword,

17:26 Speaker 1: because there's also so much more that you have to learn,

17:29 Speaker 1: and some people don't like to do that part. I'm

17:33 Speaker 1: I'm unusual in that I'm someone who, right from the

17:36 Speaker 1: beginning of my career in the music industry, I've always

17:40 Speaker 1: been fascinated by all of it. You know, I've played

17:42 Speaker 1: in a bunch of bands, but I also the business

17:44 Speaker 1: of music has always been really interesting to me. But

17:48 Speaker 1: most musicians don't want to have to deal with that,

17:51 Speaker 1: or they don't, you know. I hear people complain about, well,

17:53 Speaker 1: I don't want to have to try to become a

17:55 Speaker 1: TikTok star. I just want to make my music. And

17:57 Speaker 1: it's like, Okay, the music is the main thing, sure,

18:01 Speaker 1: but these are just things that you need to do

18:03 Speaker 1: to market yourself, you know, unless you have the luxury

18:06 Speaker 1: of having a major label do it all for you.

18:08 Speaker 1: So so I think that for what you're doing, or

18:11 Speaker 1: other organizations that we know, like you're in New Hampshire,

18:14 Speaker 1: there's up in Nashua, our friends Eleanor and Andre, they

18:17 Speaker 1: run something called New Hampshire Underground, which you know, provides

18:21 Speaker 1: education for artists and help for artists. But I think

18:23 Speaker 1: that's I think that's more important than it's ever been.

18:27 Speaker 2: I agree. I will admit that I was not focused

18:35 Speaker 2: on the business portion when I was a young artist myself,

18:39 Speaker 2: and even I was actually very stubborn as far as

18:45 Speaker 2: my uncle was already a very experienced musician and was

18:53 Speaker 2: trying to give me a lot of perspective when I

18:56 Speaker 2: was just becoming an artist and he saw talent in me,

19:00 Speaker 2: and he tried to give me some advice that I

19:03 Speaker 2: did not want to hear because I was like, I've

19:06 Speaker 2: got a message, like you know, he would he would

19:08 Speaker 2: try to give me tips on like, you know, develop

19:11 Speaker 2: your appearance or you know, how you want to present yourself,

19:16 Speaker 2: and I did not want to hear it. When I

19:18 Speaker 2: was younger, it wasn't intel. I had basically turned down

19:22 Speaker 2: all the majors and in the label offers that I

19:26 Speaker 2: had on the table, and kind of it felt like

19:30 Speaker 2: I had nowhere else to go. And a friend of

19:34 Speaker 2: mine basically was like, what are you going to do?

19:37 Speaker 2: You know, become a manager at a fast food chain.

19:40 Speaker 2: Not that there's anything wrong with that. Anybody that does that,

19:42 Speaker 2: I respect anybody who you know does anything in in

19:48 Speaker 2: any workforce. But what I said to myself was, well,

19:53 Speaker 2: if I go take on a different type of career path,

19:56 Speaker 2: I'm gonna have to learn skills anyway, and so why

19:59 Speaker 2: not learn the skills that it takes me to be

20:02 Speaker 2: involved in the business that I want to be in,

20:04 Speaker 2: which then has developed all of these different new avenues

20:08 Speaker 2: for us to now have founded, not only manifest Media,

20:15 Speaker 2: but these other to Lanthropic you know, things that we're

20:22 Speaker 2: trying to do through the nonprofits and stuff. You know.

20:25 Speaker 1: Yeah, you should talk a little bit more about that too,

20:28 Speaker 1: especially for people who have not heard our previous conversations

20:31 Speaker 1: on the show about about what you've done and what

20:34 Speaker 1: you've been doing in terms of uh, mental health and awareness.

20:38 Speaker 1: I know that, uh, you know, you had had a

20:40 Speaker 1: friend who had committed suicide and you did a song

20:43 Speaker 1: about that and whatnot, But yeah, can you talk a

20:45 Speaker 1: little bit more about that, about about what you've been

20:47 Speaker 1: doing in that zone and how that relates to the

20:49 Speaker 1: to your music.

20:52 Speaker 2: Yeah, absolutely so, yeah, I do remember that is how

20:58 Speaker 2: we met is. I had put out a song about

21:03 Speaker 2: five years ago called how could You about two different

21:07 Speaker 2: friends of mine that had passed away. One of them

21:11 Speaker 2: was confirmed a suicide and the other we assume that

21:18 Speaker 2: it was a self inflicted overdose, but it was never confirmed,

21:25 Speaker 2: and that had began the expansion of I Guess what

21:33 Speaker 2: is now our mental health advocacy brand and community, the

21:39 Speaker 2: hashtag MKOT, and this last year in twenty twenty three,

21:48 Speaker 2: I guess I just said, advocating isn't enough. Not that

21:53 Speaker 2: I have any issue with anybody that purely advocates, but

21:57 Speaker 2: I said, you know, let's see how much we can

22:02 Speaker 2: do or how much more we can do. And so

22:05 Speaker 2: I didn't really know where we were fitting into the

22:07 Speaker 2: nonprofit world at that moment in time, and my first

22:13 Speaker 2: idea was, well, I have a lot of background an

22:17 Speaker 2: event organization. Let's see if we can create an annual

22:21 Speaker 2: mental health awareness events. And so we do a mental

22:25 Speaker 2: health awareness festival every May, and we've been doing that

22:33 Speaker 2: for two years now. It's called the Mcott Bash. Okay.

22:38 Speaker 2: So what we usually do is we'll pick an already

22:45 Speaker 2: existing nonprofit and we'll raise money for them. And we've

22:52 Speaker 2: been very successful in being able to put on these

22:55 Speaker 2: productions in the last couple of years, and we hope

22:59 Speaker 2: to continue to shed light on even centralized topics. Folks

23:05 Speaker 2: have asked us if we would be willing to do

23:09 Speaker 2: events that were more focused around particular brain functionality that

23:15 Speaker 2: folks are dealing with, like schizophrenia or you know, any

23:21 Speaker 2: other different particular I don't like to use the word

23:28 Speaker 2: mental illness or disorder. I particularly like to use the

23:32 Speaker 2: phrase brain function. I feel like everybody has brain functionality,

23:36 Speaker 2: and we particularly are trying to develop programs to help

23:41 Speaker 2: folks that are dealing with traumatic brain injury as well.

23:44 Speaker 2: I know that it's very hard to continue with employment

23:51 Speaker 2: after you sustain the brain injury, and so we're trying

23:55 Speaker 2: to develop programs to help folks with employment and like

24:00 Speaker 2: employment protection as well. But for right now, we just said,

24:06 Speaker 2: can we help some other programs that already exist, and

24:10 Speaker 2: so we raised money for a couple of different local nonprofits.

24:17 Speaker 2: And as these events developed, we are hoping to not

24:23 Speaker 2: only just spread awareness through the music, but we would,

24:29 Speaker 2: you know, hope to have seminars where folks are giving

24:32 Speaker 2: testimony and we have professionals coming and talking about, you know,

24:38 Speaker 2: how they might be able to, you know, give some

24:42 Speaker 2: insight on just different forms of brain function and where

24:47 Speaker 2: they might be able to find an outlet to help,

24:51 Speaker 2: you know, find services and aid if they're dealing with

24:54 Speaker 2: certain things. And so that's all a developing process, but

24:57 Speaker 2: we're just happy to be able to have done what

25:00 Speaker 2: little we could do in the last couple of years.

25:04 Speaker 1: Yeah, No, I think that's uh. I think that's great,

25:07 Speaker 1: very very positive stuff and and what about as far

25:11 Speaker 1: as your own uh material, as far as your your

25:14 Speaker 1: hip hop have you been uh, have you been touring

25:17 Speaker 1: at all in the past couple of years? I think

25:19 Speaker 1: the lot.

25:21 Speaker 2: Actually, we have a tour it's going to be coming

25:23 Speaker 2: up this next year in probably the middle of February

25:30 Speaker 2: till about the end of March and April. We're hoping

25:34 Speaker 2: to get out to your neck of the woods, and

25:36 Speaker 2: if we do, I would love to come and visit

25:38 Speaker 2: you in person on the show. But we're going to

25:42 Speaker 2: be continuing to push the bar Nun song and music

25:47 Speaker 2: video and also promoting some new hip hop records that

25:54 Speaker 2: we have out. We uh, we are always producing rap music.

25:59 Speaker 2: That's so funny actually, is that I started doing so

26:03 Speaker 2: much rock music, people are like, do you rap anymore?

26:07 Speaker 2: And so we are trying to create a balance as

26:10 Speaker 2: far as putting out more hip hop and rap records

26:16 Speaker 2: as well as uh, you know, developing developing these other genres.

26:21 Speaker 2: As far as myself as a vocalists, I have a

26:24 Speaker 2: lot more in the vault that we'll be releasing this year.

26:27 Speaker 1: Oh excellent, excellent. Where do you record? Do you do everything?

26:31 Speaker 1: Do you do everything yourself? Or do you have a

26:33 Speaker 1: studio that you work out of.

26:35 Speaker 2: I have a couple of different facilities. One facility that

26:39 Speaker 2: I use in Albuquerque is called On the Moon Studios.

26:44 Speaker 2: Nick Johnson is the founder of On the Moon Studios

26:50 Speaker 2: and the engineer that I work with over there, and

26:52 Speaker 2: he's an incredible, incredible individual and I've been working with

26:59 Speaker 2: him for probably about four years now. As far as

27:03 Speaker 2: being on the road, I do use sound peak as

27:08 Speaker 2: far as when I'm in Topeka, Kansas or you know,

27:12 Speaker 2: if somebody has a studio and we can just hop

27:15 Speaker 2: in there. Because I try to stay as productive as

27:16 Speaker 2: possible when I'm on the road, I don't really party

27:19 Speaker 2: like I used to. I used to be kind of

27:21 Speaker 2: a you know, a party animal, but now I just

27:24 Speaker 2: try to make sure that if we're gonna be away

27:26 Speaker 2: from home, we're working right. Yeah, And so to say

27:35 Speaker 2: that is also I said all that to say the

27:38 Speaker 2: reason why I started doing the rock music is because

27:42 Speaker 2: I did have a home studio available to me at

27:46 Speaker 2: that moment in time, which was something new. I never

27:49 Speaker 2: really wanted to do that. I liked a little bit

27:53 Speaker 2: of a a creative exchange. You know. People will always

27:58 Speaker 2: ask me, like, do you make your own beats, or

28:00 Speaker 2: do you record yourself? And those were things that I

28:02 Speaker 2: kind of wanted to leave up to folks that specialize

28:06 Speaker 2: in those areas. But when I had the availability to

28:11 Speaker 2: record myself, I would just knock out two or three

28:15 Speaker 2: songs in a night, and my roommate was was like

28:21 Speaker 2: always pretty surprised because he would be just like, Wow,

28:25 Speaker 2: you can just do any genre, because I'd be like, look,

28:27 Speaker 2: look at this song that I did, or look at that,

28:30 Speaker 2: and he would be just kind of excited that there

28:34 Speaker 2: was just like always something creative happening around. Because he

28:38 Speaker 2: was making records with me, rap records. He had been

28:42 Speaker 2: in like different hardcore bands as a vocalist and dabbled

28:45 Speaker 2: in rap music himself. He was the one with the

28:48 Speaker 2: recording setup, and since it was around, I was like,

28:51 Speaker 2: let's let's see how this works. And so I started

28:54 Speaker 2: to get a little bit more experienced and like mix

28:58 Speaker 2: mixing and mastering and different things like that and editing,

29:02 Speaker 2: and which gave me an even more deeper respect for

29:07 Speaker 2: folks that have to do all of the recording and

29:10 Speaker 2: the post production, because it's not easy to do any

29:15 Speaker 2: of these things and to create a final product. So

29:18 Speaker 2: that was very exciting for me to be able to

29:21 Speaker 2: get my feet wet in that area. Yeah.

29:23 Speaker 1: Absolutely, No, that's great. That's great. Well, Isaac, You've you've

29:27 Speaker 1: got a lot going on. So let's before we before

29:31 Speaker 1: we close out the segment, and I'm gonna I think

29:33 Speaker 1: I'm gonna end with light work, the track that you

29:36 Speaker 1: did with Jewels Santana. The collab from this is this

29:39 Speaker 1: is from a few years ago, right, I think we

29:41 Speaker 1: had we had played this on the show before and

29:43 Speaker 1: I was like, really pretty blown away by it.

29:47 Speaker 2: Yeah, that is a really cool collaboration that I was

29:50 Speaker 2: able to do a few years ago. I think that

29:55 Speaker 2: is the last time that I was on the show.

29:58 Speaker 2: I don't want to uh have that large of a

30:01 Speaker 2: gap uh for the next one. So oh, I agree

30:05 Speaker 2: out to you and I should have actually probably sent

30:08 Speaker 2: you one of the rock records. I don't think that

30:11 Speaker 2: you even knew that we were doing that. But even

30:13 Speaker 2: just for your listening pleasure, I'll send you some stuff.

30:16 Speaker 2: Oh yeah, you can check out the other thing we're doing.

30:18 Speaker 1: Send us, uh, yeah, send us anything you want and

30:21 Speaker 1: and uh and if it if it's something that hasn't

30:24 Speaker 1: been played on the radio before, make sure make sure

30:28 Speaker 1: you let us know that because we can do. We

30:30 Speaker 1: like to do world radio premieres where we're the first

30:33 Speaker 1: radio station in the US to play something. That's a

30:36 Speaker 1: thing that we do. So if you've got if you've

30:38 Speaker 1: got anything like that, I mean, send us anything. But

30:39 Speaker 1: if you've got anything like that too that hasn't been

30:41 Speaker 1: played anywhere, let us know. Or if it's been played

30:43 Speaker 1: on a podcast or something, fine, but if it hasn't

30:45 Speaker 1: been played on the radio yet, let us know.

30:47 Speaker 2: And uh, actually one of I love premiering the records

30:52 Speaker 2: on your show, and I really appreciate and I'm very

30:55 Speaker 2: honored that you had allowed me to do that for

31:01 Speaker 2: a few of these releases.

31:03 Speaker 1: Yeah, excellent, excellent.

31:05 Speaker 3: Jenny, did you have you know you're you're you're one

31:08 Speaker 3: of my personal favorites.

31:10 Speaker 1: Oh yeah, I just remember it almost forgot Yeah. Yeah

31:14 Speaker 1: the hoodies so Isaac, we still wear those hoodies that

31:18 Speaker 1: you sent us. And yeah, and you see the picture

31:21 Speaker 1: I tagged you in, Yeah.

31:23 Speaker 2: I did get that picture.

31:24 Speaker 1: Was that was a news story?

31:27 Speaker 2: Surprise?

31:29 Speaker 1: Yeah that that.

31:30 Speaker 3: I did not know they were going to pull that

31:31 Speaker 3: photo either, And I'm really glad that they did. I

31:34 Speaker 3: love that photo. It's you and I are are brother

31:38 Speaker 3: and sister when it comes to that issue and trying

31:41 Speaker 3: to help people and you now, as you know, I

31:43 Speaker 3: have CRPS. So it's a real important part of my

31:47 Speaker 3: heart that you do that work, and I really appreciate it.

31:50 Speaker 1: And I'm honored to wear that shirt. I love that sweather. Yeah, absolutely, very.

31:55 Speaker 2: Honored to have you. You know, it's it's a big

32:00 Speaker 2: issue that always needs to be addressed. Yeah, and so

32:05 Speaker 2: I'm very honored that you've supported over the years and

32:08 Speaker 2: still have the the headies. We're trying to produce more

32:11 Speaker 2: and we're trying to at some point give a portion

32:15 Speaker 2: of the proceeds from the sales of that merchandise to

32:20 Speaker 2: different programs for suicide prevention as well.

32:24 Speaker 1: Excellent. Yeah, that's outstanding, very good, very good, Isaac. So

32:28 Speaker 1: before we let you go, like I said, we're gonna

32:29 Speaker 1: play light work. But what should people know about where

32:32 Speaker 1: to find you online, how to find manifest media, anything

32:35 Speaker 1: that you want our listeners to make sure that they

32:38 Speaker 1: know so they can keep up on everything that you're

32:39 Speaker 1: doing or you know, and there might be somebody listening

32:41 Speaker 1: who wants to work with you too.

32:45 Speaker 2: Yeah, So right now, Manifest Media does have an Instagram

32:49 Speaker 2: page Manifest Many, and we also have a Facebook page

32:56 Speaker 2: which is Manifest Media. The YouTube and uh SoundCloud if

33:03 Speaker 2: you want to hear some of the music right now,

33:06 Speaker 2: is also under Manifest Media, and you can also contact

33:13 Speaker 2: me personally if anybody ever wanted to reach out through

33:16 Speaker 2: any of the Instagram. We also have an Instagram for

33:20 Speaker 2: my kind of Therapy now which is uh m k

33:23 Speaker 2: O T underscore dot org and uh, you know, I

33:29 Speaker 2: manage all of those accounts, so if anybody ever wanted

33:31 Speaker 2: to find me, uh, that's that's how they would be

33:36 Speaker 2: able to get a hold of me. Also through Isaac

33:42 Speaker 2: Sierra is my personal page on Facebook that's attached to

33:46 Speaker 2: all So the the Truth Facebook page and True to

33:52 Speaker 2: the Rhymes t r U E the number two d

33:54 Speaker 2: A r H y m E s all one word

33:57 Speaker 2: on instagrams outstanding.

34:01 Speaker 1: All right, Isaac, So we'll let you go so we

34:02 Speaker 1: can hit this track, but yes, let's do this again soon.

34:05 Speaker 1: You've got a lot going on. Send us any music

34:08 Speaker 1: you want to send us. We love it, we love

34:09 Speaker 1: premiering new music. And we'll let you go for now,

34:13 Speaker 1: and and I'm sure we'll talk to you soon, but

34:14 Speaker 1: thank you so much for calling us today.

34:16 Speaker 2: Thanks for having me on the show again.

34:18 Speaker 1: You got it all right, all right, you got it.

34:21 Speaker 2: Take care, good morning, Bye bye, bye bye