Matt Connarton Unleashed: Vero G (2024)

0:00 Speaker 1: Vero G.

0:00 Speaker 2: How you doing, welcome?

0:02 Speaker 1: Hey, I'm doing good. Thank you guys as far for

0:06 Speaker 1: I'm good. I guys doing good morning.

0:08 Speaker 2: Good morning. Yeah, we just played brand new media great.

0:11 Speaker 1: Track, thank you and you appreciate it.

0:15 Speaker 2: Yeah. Yeah. So, so what's been going on? So we

0:17 Speaker 2: Uh it's been more than a year since you've been

0:20 Speaker 2: on the show with us. Uh, what's uh? But you've

0:23 Speaker 2: always got a lot going on. You know, you're you're

0:24 Speaker 2: a musician obviously, but you don't just release music. You've

0:28 Speaker 2: got your kind of a I think I refer to

0:30 Speaker 2: you as a multi what did I what did I

0:33 Speaker 2: say on Facebook? A multimedia sensation something like that. Uh

0:37 Speaker 2: So yeah, get us, yeah yeah, get us up to speed.

0:42 Speaker 2: What's been going on?

0:44 Speaker 1: Yeah, definitely another problem. So yeah, first, as you guys know,

0:48 Speaker 1: all the albums already out it's called Brandon Me is

0:50 Speaker 1: almost of your platforms. Prior to that, I just got

0:53 Speaker 1: a book out which is called Going Too Soon. And

0:56 Speaker 1: as you know, the song Guests played last time that's

0:58 Speaker 1: based on that, which is you know, Losing a Child

1:00 Speaker 1: and esports and it's out now on Amazon's and that's

1:03 Speaker 1: that's really all supported that you guys can Prior to that,

1:06 Speaker 1: I'm also working on other film projects for next year.

1:10 Speaker 1: It's going to be like an uplifting, motivational kind of

1:13 Speaker 1: short film or dark film they call it uh so

1:15 Speaker 1: beel sometimes for next year, made by January. So also

1:19 Speaker 1: you guys getting an exclusive on a show as well.

1:22 Speaker 1: I will be releasing a single based upon me. My

1:26 Speaker 1: mother had passedway this year in May, and I wanted

1:29 Speaker 1: to do something and honored her. So I decided to

1:32 Speaker 1: work on a single which will be called Since You've

1:35 Speaker 1: Gone Away, and that'll be coming out next year in

1:38 Speaker 1: January as well. So I'm working on a lot of

1:39 Speaker 1: projects in network.

1:41 Speaker 2: Yeah that's the thing. Like I said, you've always got

1:43 Speaker 2: a lot going on at once. What so Yeah, sorry

1:46 Speaker 2: to hear about your mother, that's uh yeah, it makes

1:49 Speaker 2: me whenever I hear that, you know, it makes me

1:52 Speaker 2: kind of take stock and I, you know, realize how

1:54 Speaker 2: fortunate I am to to still have my parents. But

1:58 Speaker 2: was was she a big Was she a big influen

2:00 Speaker 2: and saw on you growing up?

2:02 Speaker 1: Oh? Yes, she played a huge role into the like

2:06 Speaker 1: this variation you can say, behind me getting into music

2:09 Speaker 1: and the passion behind that. And you know now that

2:12 Speaker 1: she's gone, I kind of like just really hits me

2:14 Speaker 1: home sometimes.

2:15 Speaker 2: Yeah, no doubt. The reason I'm curious about that is,

2:20 Speaker 2: you know, you you obviously you have a very impressive

2:22 Speaker 2: work ethic because you do so much. And I wonder

2:26 Speaker 2: if that's something that you got from her, or if

2:28 Speaker 2: that's something that you just kind of you know, sometimes

2:31 Speaker 2: not everything we get from our parents, So some things

2:33 Speaker 2: are just kind of the wiring in our brain is

2:36 Speaker 2: what it is for whatever reason, and we just kind

2:37 Speaker 2: of go go in different directions. But I was just

2:40 Speaker 2: curious if that was something you got from her or

2:42 Speaker 2: from other family members.

2:46 Speaker 1: For the most part, I mean, my parents always show me,

2:49 Speaker 1: especially young as like to really work hard in which

2:52 Speaker 1: you belie even go all the way, So they had

2:54 Speaker 1: somewhat of a pivotal role for that. But I think

2:57 Speaker 1: for the most part, I just think you're generally it's

3:00 Speaker 1: something that was a drive of mind that I really

3:02 Speaker 1: want to just I want to if I have to

3:04 Speaker 1: get something's gonna have to with myself and doing it

3:06 Speaker 1: for many years, I was like, you know, I gotta

3:08 Speaker 1: go and do it because somebody will do it that

3:09 Speaker 1: way I do it. Yeah, And you know you've seem,

3:12 Speaker 1: like you said, the journey. I think we also for

3:14 Speaker 1: many years and you know, just to see the amazing

3:16 Speaker 1: feedback of love beginning receiving from you know, your soul,

3:19 Speaker 1: you guys and other people, and it's just an amazing

3:21 Speaker 1: it's an amazing journey.

3:23 Speaker 2: Yeah. Absolutely, What is your uh And by the way,

3:26 Speaker 2: I'm looking at your website by the way and vog

3:29 Speaker 2: music dot com. And you know, I'm curious because you know,

3:32 Speaker 2: a lot a lot of musicians listen to the show,

3:34 Speaker 2: a lot of industry people. How do you you know,

3:37 Speaker 2: what is your approach to kind of because you do

3:41 Speaker 2: have a lot going on and you're able to to

3:43 Speaker 2: promote it all and get it all out there. Do

3:46 Speaker 2: you do you have a strategy that you use in

3:48 Speaker 2: terms of social media or marketing yourself, Like, I'm really

3:52 Speaker 2: interested in what your approach is to that because sometimes

3:55 Speaker 2: when someone has these various different creative outlets, it's hard

4:00 Speaker 2: to sort of disseminate that to the you know, to

4:03 Speaker 2: the public, you know, and build a fan base because

4:06 Speaker 2: they're not sure what to pay attention to. Like, what's

4:09 Speaker 2: what's your approach to marketing? Or if you have one

4:12 Speaker 2: and maybe you don't maybe you just kind of put

4:13 Speaker 2: it all out there. I don't know, but you must

4:15 Speaker 2: be doing something right because you get a lot of

4:17 Speaker 2: you do get a lot of positive attention.

4:20 Speaker 1: Thank you. I appreciate that. No, I honestly, Matt, I

4:25 Speaker 1: think it's like Toronto error. That's how I learned from

4:28 Speaker 1: doing it for a good amount of years.

4:30 Speaker 2: Now.

4:30 Speaker 1: I think it's from error and how I work. How

4:32 Speaker 1: how are I do with the marketing and promotions is

4:34 Speaker 1: like like yourself. You know, I have for friends like

4:36 Speaker 1: you who are really like supportive and you know, I

4:39 Speaker 1: also I've been realizing that I've been using Facebook ads,

4:42 Speaker 1: which helps a whole lot now, because you know, it's

4:45 Speaker 1: one thing is you as one person alone. You can't

4:47 Speaker 1: do it the only one person. You have some many

4:49 Speaker 1: things to do. You've got to bamage your life and

4:51 Speaker 1: in your personal life. So it's like you just can't

4:53 Speaker 1: be able to spare all day promoting promoting. So I

4:56 Speaker 1: realized that helps a whole lot with my marketing plan

4:59 Speaker 1: and my strategies with that, and also just the word

5:01 Speaker 1: of all people putting out the word you know, hey,

5:03 Speaker 1: looks check her out what she's doing. And it's just

5:05 Speaker 1: just been amazing. It's been really supportive and it's been

5:09 Speaker 1: an interesting situation.

5:11 Speaker 2: Do you enjoy that part of it because a lot

5:13 Speaker 2: of musicians don't like doing the you know, they'll do it,

5:16 Speaker 2: but they don't like doing that part of it, you know,

5:18 Speaker 2: the promotional part, or like you said, using Facebook ads,

5:21 Speaker 2: I'm someone who it's all fascinating to me. You know,

5:25 Speaker 2: I'm a musician. I played in a lot of bands,

5:26 Speaker 2: but to me, like all aspects of the business have

5:29 Speaker 2: always been fascinating to me. So I'll do anything and

5:32 Speaker 2: I don't mind doing it because I actually enjoy it.

5:34 Speaker 2: Do you do you enjoy it or is or is

5:36 Speaker 2: that part the promotional part is just something more you

5:39 Speaker 2: have to do to get where you're going.

5:43 Speaker 1: Yeah, definitely. And then you said you saw you're ultimusician,

5:46 Speaker 1: so you know more first hand how hard it is

5:48 Speaker 1: that you can get your self help there and people

5:50 Speaker 1: to pay attention to what she's doing. So I think,

5:52 Speaker 1: you know, by doing this now as kind of a

5:54 Speaker 1: strategy with Facebook ads or other ways of promoting yourself,

5:58 Speaker 1: I do have some way enjoying doing it because it

6:02 Speaker 1: gets you to know, like people to know that they're

6:04 Speaker 1: paying attention or engaging with music or engaging or contacting

6:07 Speaker 1: you like hey, you know, I want to check yourself

6:10 Speaker 1: out or and it's that source. So it's it's and

6:12 Speaker 1: I thought about this somebodys as well, like, you know,

6:14 Speaker 1: one thing we don't have anymore is technology wise, We're

6:18 Speaker 1: so focused on just putting that's it. I'm just kind

6:21 Speaker 1: of go to school. I like to meet people, like

6:24 Speaker 1: just engage with them and get to know what they're like,

6:26 Speaker 1: you know, talk to them like your friends, your supporters.

6:28 Speaker 1: And we don't have that anymore. Seed, so I mean

6:31 Speaker 1: we should have that more of it.

6:32 Speaker 2: Yeah, and tell me about a brand new me this

6:36 Speaker 2: is Is this a full album that you've released or

6:38 Speaker 2: is this an EP or what? What is this exactly?

6:42 Speaker 1: Yes? Yes, so this album is a full album. It

6:45 Speaker 1: has ten songs, and this is actually long way way.

6:49 Speaker 1: It's been a long way, like holding up like it's

6:51 Speaker 1: been a while. I finally get this album out and

6:54 Speaker 1: it's just a phenomenal doing music as you guys heard

6:57 Speaker 1: things so plain that. And it has other amazing tracks

6:59 Speaker 1: on the Young Girl as a Lot, as Lot as

7:04 Speaker 1: a body, He is a lot of great other songs

7:06 Speaker 1: in there, big shots to Relens, but that's my producer

7:09 Speaker 1: for similar tracks on there, and all the producers have

7:11 Speaker 1: a chance to have, you know, worked on this album.

7:13 Speaker 1: But it's just amazing to see the feedback on it

7:15 Speaker 1: and the title of brandomly the constable of that, it's

7:18 Speaker 1: pretty much of me skating like like you know, it's

7:21 Speaker 1: a new leaf, new chapter, and it's a new way

7:23 Speaker 1: of looking at life differently in.

7:25 Speaker 2: Lessen excellent excellent. Did did you you mentioned delays in

7:31 Speaker 2: getting this done? I'm just curious, like what what what

7:35 Speaker 2: was holding things up?

7:38 Speaker 1: Yes, So one of the factors I was kind of

7:41 Speaker 1: going through it at the time before you I'm a

7:43 Speaker 1: release was the financial part, is to say, because as

7:47 Speaker 1: you know, like being an independent artist, you don't really

7:49 Speaker 1: have a backing or support in essence to help you

7:52 Speaker 1: invest into your you know, your projects or anything in

7:55 Speaker 1: that nature. So with this, I had to financially put

7:58 Speaker 1: all the money behind back on this project. And now

8:01 Speaker 1: I'm starting to appreciate the feedback and the love and

8:04 Speaker 1: support with this, which has been a long time coming.

8:07 Speaker 1: But it's just amazing to see now it's worth it.

8:09 Speaker 2: Yeah, yeah, absolutely, And there's so you said, there's ten

8:13 Speaker 2: tracks on the album correct, Yes, yeah, Were these all

8:17 Speaker 2: recorded in the same studio or did you kind of

8:20 Speaker 2: mix it up as far as what the process was.

8:25 Speaker 1: For the most part, yes, it was at one particularly Eddie.

8:31 Speaker 1: He was an amazing engineer on this project as well.

8:34 Speaker 1: And you know, it was just years and amazing and

8:37 Speaker 1: this has been something we've been doing this since last

8:38 Speaker 1: year's album and to finally getting completed and put it

8:42 Speaker 1: out there, it was just the journey was amazing as also.

8:45 Speaker 1: It was all but it was worth it.

8:47 Speaker 2: Yeah, And you learn a lot along the way with

8:48 Speaker 2: something like that, right, you know when when things I

8:51 Speaker 2: mean that's the thing, when not not just in music,

8:53 Speaker 2: but in anything in life, when things don't necessarily go

8:56 Speaker 2: as quickly as you'd like or quite as planned, at

8:59 Speaker 2: least you learn you know as you're going what can

9:03 Speaker 2: what can hold you up, and what can what to

9:05 Speaker 2: prepare for and you know in the future and whatnot.

9:08 Speaker 2: So there's always learning involved, which is a good thing.

9:11 Speaker 2: It's silver alzed. And then once you come up which

9:14 Speaker 2: and then what you come out with is uh is

9:17 Speaker 2: uh worth it? Did did you work with you mentioned

9:20 Speaker 2: a producer. Did you work with the same producer on

9:22 Speaker 2: all the tracks or did that change?

9:25 Speaker 1: Uh? No, No, I've been working for a good many

9:28 Speaker 1: years now and with this album, I think it was

9:30 Speaker 1: a two or three songs. He produced this other artist artist,

9:35 Speaker 1: other producers I've worked with, also a new producers that

9:37 Speaker 1: I worked with, and you know, the song is just

9:41 Speaker 1: we get Chest to hit. The album. The sound is

9:42 Speaker 1: totally different and when you hear the vocals, you see

9:46 Speaker 1: the growth in the vocals is totally expand and it's

9:49 Speaker 1: just like a whole new Christian sound of house.

9:52 Speaker 2: Okay, So it sounds like has your approach changed over

9:55 Speaker 2: the years, because it sounds like this is an evolution

9:57 Speaker 2: for you, which makes sense because you know the the

10:00 Speaker 2: albums called the brand New me as as your approach

10:02 Speaker 2: in terms of singing, as that specifically changed over the years,

10:05 Speaker 2: because you were talking about the vocals changing.

10:10 Speaker 1: Yes, yes, definitely, since you know where we're beginning. You know,

10:13 Speaker 1: my other projects is done. I don't just like, I

10:17 Speaker 1: don't really discredit that because this is who I am,

10:19 Speaker 1: my journey. But I feel like this album particularly now

10:23 Speaker 1: that's all now, I think it's really shown, uh, the

10:27 Speaker 1: the amount of growth as they say as me as

10:31 Speaker 1: in my artistry in my songwriting and you could. You're

10:33 Speaker 1: definitely here. It the difference in the change, but it's

10:36 Speaker 1: definitely more stronger polity.

10:37 Speaker 2: Yeah, so it sounds like you're more confident with it. Yeah, No,

10:42 Speaker 2: that that's that's great. And uh so, uh we're gonna

10:46 Speaker 2: we're gonna close out in a moment. We've we've we've

10:48 Speaker 2: got a busy show today, but we are gonna play this.

10:51 Speaker 2: We're gonna play this track. You are the one in

10:53 Speaker 2: a moment. But vo g, what should people know about

10:56 Speaker 2: how to keep up? Like I said, you've got a

10:58 Speaker 2: lot going on. What should people know about how to

11:00 Speaker 2: keep up with you online? Any? And do you have

11:03 Speaker 2: anything coming up? I don't know if you have any

11:05 Speaker 2: live performances, if you're doing any songs from this album live,

11:08 Speaker 2: but anything our listeners should know about.

11:12 Speaker 1: Yes, definitely. So Actually, as we speak, I won't be

11:15 Speaker 1: performing definitely next year for the new songs. I'm still

11:19 Speaker 1: working on that. But as we speak, I do have

11:21 Speaker 1: a toy drive coming up next Sunday on December fifteenth,

11:24 Speaker 1: and I won't take the place here in New York

11:26 Speaker 1: City down come hand and we'll be having toys, thank you,

11:30 Speaker 1: thank you. We'll be having toys. We're having live performs

11:33 Speaker 1: from other artists and you know, families and kids will

11:36 Speaker 1: be come in and get their toys and then you know,

11:38 Speaker 1: just the celebration of joy Christmas for that. So I'm

11:40 Speaker 1: very excited for that. That'll be from four pm, I

11:43 Speaker 1: think with n PM, so it was interested. I also

11:46 Speaker 1: in my information by social media, you to find me

11:47 Speaker 1: at IG is at official Vero G. Also website is

11:52 Speaker 1: www dot verog music dot com. My artist page is

11:57 Speaker 1: at for Facebook at v E r O twenty eighty

12:01 Speaker 1: four and you know, you guys want to welcome to

12:03 Speaker 1: check it out if you want to follow me or

12:05 Speaker 1: book me or anything. Just definitely company there.

12:08 Speaker 2: Yeah, outstanding, outstanding. All right, well, Vero G. Congratulations on

12:13 Speaker 2: the new album and everything that you've got going on.

12:15 Speaker 2: And absolutely we're gonna thank you. We're gonna play this track.

12:18 Speaker 2: You're the one to close out. But hey, thank you

12:20 Speaker 2: so much for joining us today.

12:23 Speaker 1: Thank you guys again in the heptadays as well.

12:25 Speaker 2: Happy holidays. See you all right, Vero G. Thank you.

12:28 Speaker 2: We'll talk to you soon, I'm sure