Matt Connarton Unleashed 5-4-24 hour 2

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Wow, Wow, Joy, preciousish h I Welcome back everybody. This is Matt Connorton unleashed, and we are live from these studios of wm NH ninety five point three FM in glorious Manchester, New Hampshire on Canal Street. And of course today is Saturday, May four, twenty twenty four, and Jenny is here with me as well. Oh why can't I hear you say that again? I'm still president, Yes, yes, I'm here, yes, yes. And that song we just heard is called the Final Pope and the band is Cho shek. If I'm pronouncing that correctly, we'll ask the guys, because we have the band on with us via Skype.

Hello are you there? Yeah? Hi, Hey guys. Now who do we have from the band? Is it? Is it all all of you? Or is it some of you? Or who's who's here with us? It's just Jeremy and Jared? All right, Jeremy and Jared. Am I saying the name correctly? By the way, cho Y, Yes, you got it? Excellent? Excellent. Yeah. I was telling I was telling Jenny earlier that you know, you sent us a few tracks to play and and I listened to those really like them. I love that song Final Pope. And then last night I was actually going through because You've got this album called seven up on band camp and I I listened to the rest of the album.

I really really like it. I like what you're doing. You guys have a unique sound. I like the I like the approach to where it's kind of some of the songs, it's kind of minimal in terms of vocals, but a lot of layered, textured guitar work and really cool. Definitely definitely different from you know, a lot of what you hear on, say, mainstream radio. Uh so, I like what what you guys are doing. And you guys are from Pittsburgh, correct, yes, okay? And how long is uh how long have you been around? How long has this band existed?

Three years? Yeah, three years and just started finally playing out like the last year or so here Oh okay, okay, now why is that? Why Why did it take a couple of years before you started doing live shows? Were you just focused on recording and writing or or was there another reason? Well, we had a we had an original lineup and then COVID hit and that kind of through the wrench in the spoke, so to speak, and after a lineup change and got everybody up to speed. So okay, Okay, Now do you have other is this?

Is this all you've released so far? Is seven? Or do you have other music that you've put out there? Because it sounds like again, you know, obviously you were you were at it for a while before you before you started playing out and of course, yeah, the pandemic really screwed things up for everybody for a bit there. But is this all that you've released so far? Yes, we're in the process of working on a twelve song full album here oh shortly? Yes, Oh, very good, very good. Uh. Where does the name come from?

What does scho shek mean? Shock is Well, it's a Hebrew word. I took it. It's a name of a character in a whole story I have written out, and uh kind of wanted people to be able to like guess what the story is about and engage with it and kind of give their own spin on it. Yeah, there's a whole like creation mythos and uh it's uh, it's pretty involved. Okay, Okay, Now is there a story within these tracks from seven or is the story a larger It sounds like the story is a larger, broader, uh long term thing.

Yes, there are some songs on seven that incorporated in Uh, that's I'm trying to think of which one, like Bones of Witches, the contract mainly the contract. Okay, okay, yeah, that's I really like that one too. We'll we'll play that one too. Yeah, really good stuff. What is the what is the process like in terms of writing? Like? Who? Who? Who writes the songs? You all write together? Is it? Is it? You two guys are because

like I said, what you're doing is is uh kind of unique. So I'm really interested in the songwriting process. Well, first off, thank you so much. I really appreciate that's very kind. The song process usually is, uh, it's kind of me and Jeremy both are kind of the main songwriters. What I'll do usually is write two riffs and then hand him off to him and he'll make a skeleton of the song, and then we'll take it to the rest of the band and we'll make tweaks and adjustments and changes and hammer out the parts and what what we feel sounds good and what we feel you know, can be omitted or shortened or lengthened or you know whatever whatever you'd have.

Yeah, yeah, is it intentional that, like I said, some of these songs they're very sparse in terms of lyrics and and you know, not all of them obviously, but some of them. Is is that something that happens organically when you're putting these songs together or or is that intentional? You know, do you go into the song saying, you know, this one, we're gonna leave a lot of space lyrically, just gonna be a couple of lines and then maybe repeats later. Is that is that something you do intentionally or does that just is that just kind of how it turns out.

Yeah, it's kind of just how it turns out. I mean, originally I'd left some I would I would have originally had a female singer, and uh, like I said, with COVID and everything, it just kind of through everybody's schedule and life into a mess as you know, you know that. Yeah, so Carton, some of it was empty for or like female vocals to be there. Now that that's not an issue, you know, we're not going to be a thing. Well, you know, I'll fill the space is a little bit better on songs that are coming up.

But that was the intension there was. There was supposed to be like a female lines and male lines, but you know, yeah, no, that makes sense. But what I like about what you've done is with the songs, it's like, because you know they're not instrumentals, you know as you're listening. At least this was my experience, like I said, because I was I was listening. I listened to the whole thing last night, and it's like the kind of the anticipation of you know, there's going to be a vocal at some point, and then once it and then once the vocal happens, you know, if it's one of the songs where the vocals are very sparse, then once the vocal happens, you're kind of anticipating or wondering, you know, is there going to be more vocals or is that it?

And and there's something about that that, for me as a listener, just really pulled me in and riagued me because, like I said, it's it's something that's that's unusual you guys, So you do have an unusual sound in that respect, is it? Are there other bands in your area that you kind of team up with in terms of doing shows or you know, sometimes these partnerships happen very organically, I know from my own experience, or do you find it's it's a little difficult to really work with other bands on live shows because what you're doing is unique.

I mean, I would imagine you kind of stand out in the scene, right because what you're doing is unique. A little bit of both. I'd say, like we our biggest partner. We haven't played many shows with them, but but uh, I'm in constant contact with him. Is grim Rock? Yep, yep. He's a great guy. He's he's helped us out a lot. But dud our unique sound. We we there's not too many bands that you know, we fit right in with. It's like a glove. But we can mold to different types of music. So if we wanted to play a heavier show, we can do that, or if we wanted to go more alternative, we can do that also.

Yeah, grim Rock, That's who I was asking Jenny this morning and I said, how did how did uh how did this band come to us? And Uh, I suspected it was it was grim Rock because you guys are from the same area. Yeah, he's he's been on with us, I think a few times now. He's amazing, absolutely absolutely anytime he sends me a recommendation, it's always us. Oh yeah, always, and he's got a unique sound too. Really like what he's doing. Yeah, yeah, Uh, you mentioned he's helped you a lot. What what is What has he done that has been helpful to you guys as a band?

Well, first, I had a lot of trouble setting up the Facebook page personally. Yeah, so he got me in the right direction with that. But uh, beyond that, you know, we just started sharing a lot of different connections and show opportunities. And he he's he is very good at at marketing himself. So he shared a lot of his insight with me on how he goes about that. Every day I talk to him almost every day he's sending me something saying, hey, check this out, or this is why I do this, or and it's it's been extremely helpful.

Yeah, that's that's very cool. Yeah, he's he's really committed to to what he's doing with the visual of it. He was telling us the last time he was on with us, he was talking about, uh, you know, because he's got this whole costume and and face paint and stuff, and he was talking about, uh, he he doesn't like to put all of that on at the venue. He he likes to do that ahead of time. And he was talking about stopping at a convenience store somewhere on his way to his show, and he's he's already all made up to look like that, and uh, you know, kind of the looks and the interactions that he had or the looks that he gets in traffic.

He's on his way your show looking like that. But you know, you got to admire that that commitment, and I think that's, uh, that's really cool. And uh, yeah, really we really like his music a lot. We're big fans. We're big fans. So what is what is your live show like when you play out? Because is I mean, do you do you just play the songs or is there some sort of theatrics involved? Because it seems like this music would lend itself to some sort of theatrics, but but not necessarily. I would love to do that at some point.

Yeah, but uh, as of right now, we're just kind of we're finding ways to A thing that we've decided to do as of recently for live stuff is to kind of kind of cut the you know, the talking to the crowd, the stuff between songs. We're trying to write segues to tie in one song. So when you're coming for a half hour, forty five minutes, an hour or whatever, we're just gonna give you that entire block of time of just music. Yeah, we're going to keep the audio for for the the entirety of the thing. So that that's one thing we've been trying to do eventually.

Like you said, I'd love to incorporate like stage antics and even like puppeteering or you know, something along those lines to kind of like a big like a big rock opera type of stuff. I think that would be fantastic when the uh, you know, the time's right for that. Yeah, I can I can see that. I can imagine that for you guys. But I do think it's cool though too that you're not doing a lot of so it sounds like there's no stage banter or anything with with the crowd between songs. I I admire that. I've I've always personally, this is just me, I've always kind of hated it when when between songs.

Again, it's one thing if there's some sort of something that enhances the show, but when it's just like you know, talking to the crowd or whatever, it's like you know, it's like when you go to a like if you go to an arena show and you know, the lead singer asks the crowd, you know, are you all ready to rock or whatever, and it's like, yeah, that's what we're here. Yeah exactly, It's it's really not you don't have to ask us, we will. We will gladly rock with you, you know exactly. That's kind of our Our take on that too, is, uh, you know, you're you know, money anymore, and you're paying good money to come to these shows.

We want to fill it with you know, entertainment. Yeah, and like you just said, like asking you how you're doing or if you're ready to rock or you know, I don't, I don't know. I don't have anything against bands that do that or anything. It's just kind of the path we want to take. That's all. We've watched several bands, uh, in our opinion really bomb yeah talking. Yeah, so we we were determined to not get down that route and kind of change it up a little bit. Yeah. No, that's cool. I really admire that tremendolay.

When you play out, do you play uh, do you play new material that's not on seven or are you waiting until you're ready to release something new. Yeah, we we played quite a few. Yeah, excellent, excellent. Have you guys made any videos, any music videos? That's that's on the agenda. Yeah, coming up, not not quite yet. Yeah yeah. And uh, are you playing out a lot? Like what's the what's the scene like where you are in Pittsburgh? I assume you play other other cities too, uh, in the in the region, but what what what is the scene like there?

It's it's it's pretty vibrant, like there's there's a lot going on any given night. Yeah, we're fortunate that we have a really awesome venue in in our hometown, Greensburg. Ye, just about every night something's going on. There's not always music related, but uh, there's there's a lot of bands competing for in a stage space here. Yeah. Yeah is Greensburg, guys, who was a suburb of Pittsburgh. Yes, okay, okay, cool? Cool? Yeah, And it's good that you have a vibrant scene and you know, like you said, there's a lot of bands competing for that space.

But but I think it also probably assume it helps a lot for you guys to be able to stand out. Like I said, because what you're doing is uh is a bit uh is a bit unusual. Where do you record? Were these songs that the songs were playing today? Were these all recorded in the same place? Yes? Is that? Uh? Yeah? Good? Go ahead. I believe, I believe. I hope he doesn't get mad if he is listening here, but I believe. It's called Cerebral Audio Productions. Okay. And uh, Shane Oh, I can't think of his last name off my but uh, he's fantastic.

He's in a I think it's Shane Bushmeyer. He's in a metal band himself, and they're pretty cool. I can't think of the name off the top of my head right now. But we wanted to find somebody that had like a little heavier approach to things. Yeah, and he did a fantastic job. I think on this song. Is he really He listened to everything that we wanted and he delivered on all of it. So

yeah, we did all seven songs with him. I think for this next album though, I'd kind of like to have him do three songs, have somebody else do three, so I have like four different people do just to give like a kind of a uniqueness to all of them. And you know see how that turns out. Yeah, that's that's interesting because that's not something I hear from a lot of people, because there's there's I think some artists kind of have this idea that if you're recording an album, there has to be this you know, you can only work with one engineer or a producer because you want because otherwise it's not going to be cohesive or whatnot.

But what you're saying is interesting that you know you want you want kind of different different textures I guess to the songs, right, is that maybe a way of putting it where working with different people will give you that. And I think that's I think that's an interesting approach, And now it makes sense to me. Well yeah, no, yeah, that's that's just that's just the thing is, you know, we we have some heavier things, we have lighter things, We have eclectic stuff like alternative stuff, uh uh, acoustic song you know, and I'd kind of like to get an engineer with a little more mindset towards those different kind of vibes and and have them really perfect it and sound sound great.

Then I can see, you know, saying that most albums are done that way. As you know, one producer or one engineer and you know their assistance and then you go from there. But as kind of we, as you've said, we we kind of like to do things a little bit differently and kind of give a different perspective on h on music because it it's hard nowadays to stand out. I mean there's so many great acts just everywhere, and uh, if you're up on YouTube or you're up on spot, I mean you're competing with the entire world.

Whereas you know, back back in the day and now it sounds like an old reveal my age here, but you know, you just had to review, you just had to fight for space on the radio or you know, your local venue. Whereas now you're you're literally competing with all entertainment that's ever been and ever you know will be. So it's a tougher thing, but I think we're up to it. Yeah, no, I agree with you. And yeah, it's it's a double edged sword, I think, because on one hand, it's it's, uh, it's easier than it's ever been to put music out there because you don't you don't need a label.

You can do everything all yourself. And uh, you know, God bless the Internet. You can you can distribute your music to the world. And uh but like you said, it is the world that you're competing with, and you know, right, yeah, you're competing with you know, I mean, God only knows how much new music is being uploaded the Actually there's so much new music. That we had talked. I think this was more than a year ago, but I thought it was an interesting news item about Spotify was actually starting to go through and clear out some some things on their platform that they thought were maybe not up to snuff sonically, because you know, it, it gets to a point where there's just too much data, there's too many files and you've got to draw a line somewhere because I have no idea how how many songs are on Spotify, but it's got to be in the millions, I would think, so, you know, at some point, you know, there's only so much room on these servers.

So uh yeah, yeah, but uh, if not millions billion, I mean billions, I mean yeah, there is. There's just so much entertainment, so much art out. It's like you said, it's a double edged sword. It's a good it's good and bad, right, right, And we live in a time where you're not just competing with all the other music, you're also competing with you know, somebody's uh video of adorable kittens that they just put up on YouTube, and and you know, we can't compete with adorable kitten, right right, yeah, you know, and and uh and uh you know all the gaming platforms and everything.

So so the technology it uh yeah, it it opens it up. It's it democratizes the creativity and that anybody can put up anything at any time. But but then it's but yeah, you've got so much competition. But when you put out seven, did you put it out all at once? Or because a lot of the especially in the last couple of years, a lot of the guests that we have on the show are using a strategy where they put out individual singles and then eventually those singles become an album or an EP. But it kind of the inverse of how it used to be, where you know, an artist would put out one single ahead of the album, but then the album comes out before a second single is even discussed.

What has your strategy been, Well, we put seven out as one complete thing, like I wanted that to kind of be our debut. Yeah, but but we're probably gonna take that route just because of the nature nature of things that that kind of is like a good way to do stuff now is and to keep people coming back. It's kind of more for like the algorithms and stuff. I guess I was watching a video on that that's that's what they least. So you're like constantly putting out something new instead of just putting it all out at one time.

Yeah, yeah, you gotta feed that machine. Yeah, absolutely, you do, absolutely well. Listen, guys, I really like what you're doing. We're gonna in a moment, we'll let you go, and I'm gonna play this track the Contract, because this is my personal favorite out of out of everything from seven and what you sent us. I really really like this song a lot. It's got some the dynamics of it. It kind of takes you on a little bit of a trip, and I just think it's really really cool. I love what you guys are doing.

I'm looking forward to hearing new music when it's ready. And what do our listeners need to know about how to find you online? What should they know so they can keep up with everything that you're doing and get access to your music and just be aware of what's going on with cho shek. Well, our our main HOB would be Facebook, which is Facebook dot com, slashock band. You can get kind of get all the links to other socials there. Our music right now is on band camp and it's we have it up on SoundCloud.

We're going to be doing Spotify here soon or in all the related platforms of that nature. But you'll be able to get all that information. Everything runs through Facebook first. Yeah, yeah, no, it makes sense, makes sense. Jeremy and Jared, thank you so much for joining us today. This has been really cool. Like I said, I'm a big fan of what you're doing. I look forward to hearing new music in the future and I love this song that we're about to play the contract. But we'll let you guys go and say hi to grim Rock for us.

We love him and

he's amazing. But guys, thank you so much for joining us today on the show. Really appreciate it. Thank you, Thanks so much for having us. I really appreciate it. Oh you got it. Thank you all right, take care all right. That is the guys from Choshak And without further ado, this is called the contract to sign to s silly, I can say it's the new line on your lips and a shallow knee craves and a girl I can see you saw on your hips and a shallow knee crasy.

Okay, so times to a time to do Okay, I just see it all bad. What should called the the bolting? Do you tah?

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Rising in Villain, you would have sny of foundless All that's horns one dude. W m n H rip the novels you're listening to w n H ninety five point you command God, don't get so greenly matzelf, thank you, Welcome back everybody. It is Matt Connorton Unleashed and we are from the studios of w m n H ninety five point three FM on Canal Street in Glorious Manchester, New Hampshire, on this Saturday May four, twenty twenty four. May the fourth be with you. As Jenny reminded us earlier in the show, Jenny is here as well, of course at the news table.

And yes, yes, I'm sorry, I didn't mean to cut you off and accounted for I guess, so, yes, I guess. And thank you again to the band Choschek from Pennsylvania. Oh good for skyping. And yeah, I really I love that song. The contract that is that is so absolutely you even know the words already. I was impressed. Yeah. Yeah, Well they don't load their songs as we were talking about, they don't load up with a lot of lyrics, so it's easy to learn them. No, but I really like them a lot, so we will definitely have them back in the future.

And coming up in the third hour, we have Ray Coats skyping in from the UK, and we're going to talk about some of his new music and one of the tracks. It's kind of a special thing. One of the songs I'm My Voice is included on the track, So looking forward to sharing that with everybody. By the way, yes, yes, Also by the way, in the Facebook live chat, we have Peter Cochrane, who's a name I've never seen in my live chat room during the show, but do you remember Pete? He he was a longtime roommate of mine, actually in Conqueror.

I brought you to his wedding, yes, which was memorable because Peter had his own entrance music during his wedding. He came out to Darth. Yes, we were talking about so it's it's appropriate that he be in the chat room. Made the fourth because yes he was. He came out to His entrance music was the Darth Vaders theme that, however, I've ever seen. Yeah, that was pretty cool. It was awesome. That was very cool. So that's what Yeah, that was a lot of fun. Yeah, that was a That was a cool wedding. That was way back.

Yes, yes, yeah, it's been like a decade, not quite but close yeah yeah close. Yeah. Congratulations to you guys. Uh if you would like to join us on the program, uh six oh three two five oh six oh seven. The studio line is open six oh three two five oh six oh seven. You can also text us at six one seven nine one seven four four seven six. I'm on social media at Matt Connorton. You can email me Matt at Matt Coonorton dot com. And of course you can interact into opine in the Facebook live chat. But the best thing to do so that we can hear it enjoy your dolcient tones is to give us a call at six o three two five oh six oh seven.

Like I said, we do have ray coats coming up in the third hour. But I think we uh were going to uh talk a little bit about now TikTok is in the news a lot. Now We're not going to uh discuss the uh political aspects of it, because we don't really do that in this venue any longer. But TikTok also there is news regarding TikTok in terms of the music and and in fact, we were talking with Shoshak when they were on Skype with us. We talked a little bit about, you know, because they were saying how grim Rock has helped with some of their getting their social media set up and whatnot, and the importance of that and how artists compete in this social media world, in the Internet world that we live in, because we're old enough to remember when there was no Internet, and the music industry functioned very differently.

When you know, an artist, would you know, one single would go to radio ahead of the album, and then the album would come out, and only after the album was out would would you get a second single? And so forth. And the Internet has changed everything and a big part of that has been TikTok not shortly, not long ago, they pulled music and everybody said, TikTok's gonna die, yeah because the music and apparently that all of it but a decent chunk. Well apparently yeah, And apparently that's been resolved as far as a universal music group.

But but this does play a major, a major role in helping a lot of these artists TikTok and in terms of you know, because and again this wasn't a thing pre internet. But sometimes that's where an artist first begins to build a following, very often is on social media. I think that's how if I remember correctly, I think That's how Justin Bieber first started to become famous was on YouTube. There are a lot of artists these days that get to come up because they're out there where the people can reach them.

Right, it's not beholden to the record companies as so much anymore because it is easier to release your own and to get that social following. A lot of artists have work hard to get there and they make nothing nothing on social media. They don't even get a penny. It's like a percentage of a penny, right, So it's really hard for artists to make money. Well, Spotify doesn't pay much money, No, that's for sure. Actually, do any of them really the artists get what their worth? No, they don't. They absolutely don't.

So in this instance, well, there's an article here from Music Businessworldwide dot com that says the TikTok era is over. Artists are not being signed based on one thing going viral anymore. It says here. At the beginning of this year, Michelle Harrison YouTube I'm Sorry. I ventured out alone to launch her own management company, MPH Collective, following a twenty year career that's seen her work with Alanis Morissett, Vampire Weekend and many more. She founded the company after stops at Monotone, friends at work, and range media partners.

In realizing the desire to do things her own way, MPHS founded on all right, I'm gonna skip down a little bit here. We don't need her whole backstory. Well, I mean, we don't have time. But okay, Harrison knew she wanted to work in music while growing up in Los Angeles in the nineteen nineties and dating a member of the punk band Pennywise. Skipping down some more. Okay, oh, you know what, that's not the right article. Oh were you looking for what I sent you? Now? This was something else. But let's go with this website is kind of messed up, this music business website.

They've got the uh, well you know what, let me I'm looking for I've got Pitchfork. Yeah, we'll go with that. The that they actually have some decent writing, they really do. Yeah. Yeah, pitchfork dot com. Yeah, that's another good site for music business news. So Universal Music Group, who has like a ton of course of the major artists. Yeah, they pulled their stuff, their artists from TikTok and I remember when this happened. You and I talking and there were people writing articles out there are saying that this is it, this is the death of TikTok right because they're gonna they're losing everybody, including the likes of Taylor Swift Adell, I mean those old Universal's one of the oldest and largest groups out there, and that created really there was a battle between them and TikTok.

TikTok wants to use their music, doesn't want to pay so much, Universals saying, now, wait a minute, we want money. Unfortunately, the bottom line is no matter when this pans out, and as it has panned out, artists, I believe, no matter what this this deal is, it's never gonna be enough. It's never going to be correct for the artists, they make nothing. These companies make so much money off of their hard work and sweat, which is why it's so important to produce, to support local music and artists in general.

But these guys really had quite the standoff. And what I thought was kind of surprising to me is that Universal used TikTok of being of intimidating, of being intimidating and trying to keep their music and you know, being indifferent to artists, being paid for their music, just wanting to utilize it and basically bully Universal and the artists into letting them do as they please and pay pitdlings not even a penny per song. So honestly, I wasn't I didn't expect this to happen. Yeah, I really thought that this was going to be a longer standing issue, and I thought there was the potential for other companies like Universal to get into that bandwagon and say, wait a minute, we're going to jump in it with you.

But surprisingly we find there has been an agreement. Yeah, yeah, it says here, and this is from Pitchfork a Pitchfork the article wearing off on you. So Music Group preaches deal to return music to TikTok. The licensing agreement ends a months long dispute that stripped the platform of some of the world's biggest artists. So it says here, UMG, which is of course Universal Music Group, has reached a licensing agreement with TikTok that will return its artists of the platform. The deal secures improved renumeration for UMG artists, as well as new commercial opportunities and protections against generative AI.

According to a joint press release from the companies. The bitter dispute came to light in January when UMG published in an open letter accusing TikTok of indifference and intimidation and contract renewal negotiations. The following month, UMG extended the holdout to its publishing arm, affecting the likes of Taylor Swift, Adele and The Weekend, though Swift's music returned to the platform last month for undisclosed reasons. Yeah, that's interesting. The companies are now working expeditiously to return to music from US and it's publishing arm to the platform.

The music will return

and affected videos unmuted in the next one to two weeks, according to a source close to the situation. Now we should stop there for a moment and just clarify for people. So the videos unmuted part. So that means so if you were a content creator making a video on TikTok using any the music of any artists signed to UMG, your video, TikTok didn't take down your video, but they muted the audio in the video. The music. Yep, we know a little bit about that here because we over the years of course of doing this show and streaming it to Facebook.

Yeah, I have. I am quite used to. I have a I just copy paste from from a file the verbiage that I use to appeal every time Facebook says either we've removed your video because of cop writed music or we've muted part of your video because a copyright holder has that music that used in your video, and I always appeal those And basically what I say in the appeal is we are a federally licensed FM radio station. All content is used for the purpose of a radio show. And I almost always win the appeal nine times out of ten.

Yep, they take away whatever restriction. Facebook takes away whatever restriction they had placed on the video, So that's not really as big of a problem as it used to be. There was a time when they would just remove the videos if they if that came up, but they don't really do that anymore, hopefully, Yeah, thankfully. Yeah. But so all these content, so this didn't just affect the artists, It's also affected content creators great, probably millions of them who had content featuring, you know, including music from artists on UMG.

I think it's interesting that the article points out that Taylor Swift music got back on TikTok before this agreement was signed. She's such a powerhouse. Yeah, I mean that's pretty intense, and she's you know you're not you're putting mind back on there. Yeah, you know, you're upsetting my people. And yeah, that that happened before they even had an agreement. I mean, when you look at artists today, she's certainly one that whether you like her or don't like her doesn't matter. The level of power that she has in the industry US.

Absolutely, he's definitely one of the top, if not the top breaking artists traveling right now. Oh, I think she is at the top. Yeah. Yeah. She gave like all of her staff last year's tour or something, she gave them all really expensive gifts. She does take care of her people, but yeah, she's she's got quite the the powerhouse of money coming in. So I can imagine the influence she had to get her music back on without an existing contract from Universal. That's that's really kind of takes you back for a moment there.

If you know anything about the those things work, that's impressive, it says here Lucian Grange, chairman and CEO of UMG said in the press release quote. This new chapter in our relationship with TikTok focuses on the value of music and the primacy of human artistry and the welfare of the creative community. We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social media monetization.

Unquote, uh TikTok CEO Shao Chow said quote. Music is an integral part of the TikTok ecosystem, and we are pleased to have found a path forward with UMG. We are committed to working together to drive value, discovery and promotion for I'm already bored. I'm not going to read the rest of that statement anyway. So, but you know, it's it's it's all. It's just a way of yeah, yeah, it's just a corporatized way of saying, yeah, we we got everything, they got what they want to make them happy. Although I'm sure it's it's not even to what it should be for the artists, because it never is.

It never is. Artists do not make a lot of money at all in the social media realm. Right, Melanie just said in the chat room. Whoa, whoa, whoa. Did Jenny just say swift has a lot of followers? Yes, I believe they're called Swifties. Yes, yes, yes, they are an entity of themselves. Not to be confused with the swiffer. That's something you used to clean things on those Oh yes, now, oh what was I gonna say? Though? You know, one thing though, that people outside the industry don't necessarily realize is artists have never been paid well, yeah, in that even under the old music industry, the record business, if you will, artists generally have only been paid you know, pennies per unit of CDs sold or before that, albums.

Major artists make most of their the way they become wealthy. Most of it is on touring, licensing of their music, merchandise sales. But it's never really been I mean, if your if your music is you know, in terms of licensing and publishing, if your music is being used in commercials and so forth, that brings in a ton of money. But as far as actual sales of your music, as far as actual CD sales, cassette sales, vinyl sales per unit, you know, you're you're really not making much. I think I remember it's like a quarter of a percent of a percent of a penny.

I think I remember years ago reading an interview with meat Loaf, of course passed away a few years ago, but where he had said, you know, bad out of Hell, the original Bat out of Hell sold, it's sold something like twenty five million copies over the years. But but that he only gets like a quarter per unit of that. You know, the money is in touring. That's that's where you make the big money. So artists have never really been paid well as far as again in terms of you know, so when we talk about they don't get much money for these streams on Spotify for example, Yeah, it is horrible.

It's it's so robbery. But but they've never been paid well to begin with, unfortunately. So what I'm looking at here, says a creator fund reports show that musicians on TikTok make between two to four cents per one thousand views. Yeah, sounds about right. Sense per a thousand that sounds about right on TikTok yeah, wow, yep wow. And just in general streaming services on average about six cents per one hundred streams. Yeah, so you can how much money how many plays do you need to buy a loaf of bread?

Yeah, let's see. Geez, how many plays would it take to get one gallon of gas out of that?

So yeah, musicians do not make money, especially from when a service is involved, because they take a ton of money before it ever gets to the artists. Yep. Whenever you can buy something directly from an artist, absolutely do it. If you download the song from their website, then do that. Your money is actually getting into that artist's pocket instead of going to these giants like TikTok who take whatever money they make off of it and occasionally throw out a few crumbs to artists. Because that's one thing that has not been favorable.

Social media has given us a whole new world to see new artists and be around new people, but it has not translated into real dollars for the artists themselves. Right right, absolutely, well are we are already approaching the top of the hour. So what we're going to do is we had to get in one more ad break and then we're going to play one of these songs from Ray Coats and then he's going to join us via Skype all the way from the UK, and we're going to talk about the soundtrack, and we'll talk about everything with Ray and really looking forward to that, and we will of course play for everyone the song Horsepower.

We're gonna play that later, but we're gonna play that. That's a song that I'm on. So I'm excited about that. That's pretty cool and I do really appreciate Ray inviting me to participate in that. So let's take a quick break. We're gonna show some love to our amazing sponsors of course, like the hop Not and Morgan Self Storage and all the great sponsors here at WM and H, and then we'll come back. We'll play a song from Ray Coats and then we'll have Ray join us via Skype. Really looking forward to that.

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