Field Dispatch
Matt Connarton Unleashed 9-21-24 hour 2
Game Plan
Speaker 1: It was the world versus you and me. We were
Speaker 1: both head over heels. Yeah, you remember how that feels.
Speaker 1: We thought we would win somehow.
Speaker 2: We're laughing at that now. The bad it all fell apart.
Speaker 2: It felt like you were holding my hurting heart. We
Speaker 2: swore we try again. That was the beginning of the end.
Speaker 2: And I want to tell you that differend, all that
Speaker 2: time in love was well spent.
Speaker 3: You know, we had to.
Speaker 2: In a long way so we could look back and
Speaker 2: smile some day.
Speaker 4: If I could.
Speaker 5: Say I'm sorry, look that way it being, I'd rather
Speaker 5: say I'm happier, and I know that you are too.
Speaker 1: If I'm mon, I'm over joy.
Speaker 6: Now I know why.
Speaker 7: This is my boy.
Speaker 3: I want to tell you.
Speaker 6: That all that time with you was well spent.
Speaker 7: You know, we had to long way.
Speaker 4: So we could look back.
Speaker 1: And smile something.
Speaker 8: I want to tell you that i'd back then I
Speaker 8: couldn't know what it meant, you know, I had to
Speaker 8: know all the way. I want to tell you why.
Speaker 7: I want to tell you that de graand.
Speaker 9: What the time was well spent.
Speaker 4: You know we had to.
Speaker 8: Love the way so we couldn't look back and smile some.
Speaker 4: And A.
Speaker 10: A A a.
Speaker 4: A waiting to smoke, started to clear up. I had
Speaker 4: a straight past what to say, visions.
Speaker 11: Gone, made a mental note.
Speaker 4: Getting bad, got up your bags, shack drinkard you You'll
Speaker 4: be free.
Speaker 7: In na.
Speaker 6: That's a little able Blood mental note. Such a great band,
Speaker 6: able Blood came up in conversation recently. I forget with whom,
Speaker 6: but they've been on the show and of course we
Speaker 6: had the Forest Forgets in the first hour if you
Speaker 6: missed it. A great, great band. Really enjoyed speaking with them,
Speaker 6: love their music, and we'll have them back in the
Speaker 6: future of course. If you are just joining us, this
Speaker 6: is Matt Connorton Unleashed and we are live on this
Speaker 6: Saturday morning. It is Saturday, September twenty one, twenty twenty four,
Speaker 6: and Jenny is here as well, of course at the news.
Speaker 3: Table president and accounted far Yes.
Speaker 6: Yes and joining us right now live in studio. We
Speaker 6: have justin from four HM clothing. Am I saying that correctly? Yes?
Speaker 12: You are sir?
Speaker 6: Yes? Yes? Do you use your full what name do
Speaker 6: you use?
Speaker 4: Well?
Speaker 13: I have a I go by mister four him on
Speaker 13: social media, Yes, and then I have my own personal
Speaker 13: as well.
Speaker 6: Yes, yes, tell us about four HM, Well.
Speaker 12: Four HIM was created.
Speaker 13: It was like an epiphany that I had a long
Speaker 13: time ago because a lot of things always circled back
Speaker 13: to four Okay, Like I've always had a group of
Speaker 13: four friends that I was always really close with. So
Speaker 13: one time we were all on vacation and I was like,
Speaker 13: you know, what would be cool? And they're like what,
Speaker 13: I'm like if we created our own clothing line. Yeah,
Speaker 13: And we kind of like were playing around like with
Speaker 13: like biblical names and stuff, and we came up with
Speaker 13: four HM, which is like the four Horsemen, kind of
Speaker 13: like Rick Flair.
Speaker 10: Yeah.
Speaker 6: Oh yeah, no, I'm a big, big wrestling fan. I
Speaker 6: know it.
Speaker 13: Well, yes, yes, So that's where the name came from.
Speaker 13: Was because the three of us including myself, that's what
Speaker 13: makes four. We were really close for a long time
Speaker 13: and we still are there throughout the country.
Speaker 6: I hear I feel like I'm hearing audio from somewhere.
Speaker 6: I am where is that coming from?
Speaker 12: A mute? Okay, okay, sen it off just to make sure, okay, cool.
Speaker 6: Yeah, it sounded like it was coming from there. Yeah
Speaker 6: that's okay. So now why why clothing? I love talking
Speaker 6: to entrepreneurs, so I'm really interested to talk to you
Speaker 6: and kind of learned the story of how this started.
Speaker 6: So what was it that made you want to start
Speaker 6: a clothing line?
Speaker 13: Well, I've always been into like designing and like fashion,
Speaker 13: Like I don't have the skills to do it myself,
Speaker 13: but I've always had the mind for it.
Speaker 6: Yeah.
Speaker 13: So I found a couple of designers and I've gone
Speaker 13: from there, Like there's this one in Portland, Maine. His
Speaker 13: name is Lee Giles, Okay, and he's done a lot
Speaker 13: of the designs, like the cartoonish designs. And then I
Speaker 13: had a couple of friends out in Kentucky that did
Speaker 13: a lot of designs to start.
Speaker 6: So this has always kind of been a goal of yours.
Speaker 6: Is this something you've always wanted to do.
Speaker 13: Since that time when I was in North Carolina with
Speaker 13: my friends, we were like joking around and I'm like,
Speaker 13: I really want to start like a clothing line.
Speaker 6: Yeah, don't how.
Speaker 13: I'm gonna do it right, and I'm gonna do it right.
Speaker 13: And the ultimate goal is I have three daughters and
Speaker 13: one on the way now is to like build this
Speaker 13: up big enough that like my family, my friend's family,
Speaker 13: like it can still be a family business. Yeah, even
Speaker 13: when I'm like I'm forty five, even when I'm dead
Speaker 13: and gone, I want to be able to pass it
Speaker 13: on to my kids.
Speaker 12: Yeah, my friend's.
Speaker 13: Kids, Joe's kids, like, just to have everybody involved in.
Speaker 6: It, is it was it intimidating to start because obviously
Speaker 6: it's a very competitive thing, you know, just like music.
Speaker 6: It's you know, there's there's so much music. There's obviously
Speaker 6: a lot of different clothing lines. And I'm curious, I mean,
Speaker 6: were you Was it something that was kind of a
Speaker 6: long time in the making in terms of, you know,
Speaker 6: figuring out how you're going to go about it, and.
Speaker 13: Like, literally this was a brain child back in two
Speaker 13: thousand and two, and I didn't really get the ball
Speaker 13: like heavily moving until twenty fifteen, okay, okay, and then
Speaker 13: twenty and nineteen, right before co if it happened, that's
Speaker 13: when I literally like I was like, I have to
Speaker 13: put this in high gear.
Speaker 12: It's never gonna happen.
Speaker 6: Yeah, speaking of.
Speaker 12: The man, the myth, the legend, Joey Painter himself.
Speaker 6: Joey Painter is here and uh, let me let me
Speaker 6: get that. I'll get that mic up for you there. Hello, sir,
Speaker 6: Welcome back. Hello, Hello, Joey Painter. Good to see you. Yes,
Speaker 6: great to see you. And uh, now are you are
Speaker 6: you guys partners in this in four Hm?
Speaker 9: Or I'm just a big supporter Okay, okay, sports me.
Speaker 9: I support him?
Speaker 6: Okay, very good. Now what is it about uh kind
Speaker 6: of put you on the spot here? So what is
Speaker 6: it about four hm that uh that makes you want
Speaker 6: to support justin?
Speaker 8: What?
Speaker 6: What is it that makes you believe in what he's doing?
Speaker 9: Well, we were both into the motivational aspect of everything,
Speaker 9: and uh just kind of just the regular guy working
Speaker 9: for his craft and everything that he believes in and
Speaker 9: y art and uh, I don't know it's he's got.
Speaker 9: He's just his brand and selling T shirts and art
Speaker 9: and has really motivated motivated me to do my music.
Speaker 9: And it's just a motivational thing basically. And story. Okay,
Speaker 9: he can explain more.
Speaker 6: Yeah, yeah, yeah, And uh so so two thousand and
Speaker 6: two is when you were originally thought.
Speaker 13: Of this, That's when the epiphany happened. Yes, ok, two
Speaker 13: thousand and two when I was on vacation with my
Speaker 13: three close friends down in North Carolina.
Speaker 6: Yeah. And then twenty fifteen is when you started.
Speaker 13: Yeah, twenty fifteen is when I really like started like
Speaker 13: trying to find like who could design the logo the
Speaker 13: exact way that I wanted it. And then by twenty nineteen,
Speaker 13: that's when I really I came to conquered. I filled
Speaker 13: out all the application, put in the money, and then
Speaker 13: I literally found a guy in Kentucky that literally designed
Speaker 13: the whole website, designed a bunch of shirts for me. Yeah,
Speaker 13: that are on Stell currently on the website as we speak.
Speaker 6: Okay, And then so what when you when you started
Speaker 6: in twenty fifteen, did you did you go through did
Speaker 6: you put together a business plan and the whole thing.
Speaker 13: Business plan like where I like the overall vision of
Speaker 13: the whole thing. Like, like I said, we pretty much are.
Speaker 13: Our ultimate mission is to inspire, to be motivational, to
Speaker 13: like help people with their mental mental health and like
Speaker 13: find their strength.
Speaker 6: I like that. That's something that we talk about a
Speaker 6: lot on the show, and you know, and we also
Speaker 6: talked to about how doing things creatively, how it's a
Speaker 6: great It's sort of to me, it's like the best therapy, right,
Speaker 6: being able to create things, you know, especially with you know,
Speaker 6: we talked to a lot of musicians obviously, Like we've
Speaker 6: had a Joey Painter on we've we've played some of
Speaker 6: his music, and I appreciated that, by the way, Oh
Speaker 6: of course, yeah, no, happy to do it. But I
Speaker 6: think I think we even talked with you about how,
Speaker 6: you know, dealing with trauma, dealing with with negative experiences.
Speaker 6: If you can take that and create something with it,
Speaker 6: that's like, you know, the best thing at least because
Speaker 6: at least then you're you're taking it and doing something
Speaker 6: constructive with it, you know. And it's one of the
Speaker 6: tools that we have to work through things, is our
Speaker 6: creativity and to use that to want to inspire people
Speaker 6: and to put positivity out in the world. I think
Speaker 6: that's wonderful.
Speaker 13: Because everybody's like motivated by different things. Yeah, Like that's
Speaker 13: what the four the overall four things of the brand is.
Speaker 13: It's like what motivates you to do you? Are you
Speaker 13: home motivated? Are you hustle made? Are you hungry motivated?
Speaker 13: Or are you like hot mess motivated? Are you motivated
Speaker 13: by making money so you can go out and party
Speaker 13: on the weekends. There's like I wanted four different pillars
Speaker 13: of like the brand of like what what it means
Speaker 13: to anybody.
Speaker 6: When you look back now in twenty twenty four, when
Speaker 6: you look back to twenty fifteen, has this what form
Speaker 6: is for? I'm sorry, what four HM has become? Does
Speaker 6: it match with what you had envisioned? Or has it
Speaker 6: changed along the way? Has it gone through some different.
Speaker 13: Not really, It's pretty much been the same. It's like
Speaker 13: a motivational brand. Like what gets you to get up
Speaker 13: out of bed in the morning? Yeah, like right now,
Speaker 13: my motivation is my wife and my three going to
Speaker 13: be four dollars?
Speaker 6: Yeah, yeah, well going to be for so you've got
Speaker 6: another one on the way, congratulations, papa. Yeah, so I
Speaker 6: assume this shirt is a four HM shirt for those
Speaker 6: watching online? Uh what moves do you?
Speaker 9: Uh?
Speaker 6: What moves you to do you? How many different like
Speaker 6: like right now? How many different.
Speaker 13: Shirts are there's available? A lot, a lot, Yeah, different
Speaker 13: price points. I have shirts as low as seventeen dollars
Speaker 13: on the website and then you just pay for shipping. Yeah,
Speaker 13: and then as high as thirty five depending on the design.
Speaker 6: Yeah. Now is it just shirts or do you also
Speaker 6: he hates yeah, excellent, excellent and wristbands, oh, wristbands.
Speaker 9: Yeah, I'm always saying get that on wristbands and uh
Speaker 9: that's one of the shows and stuff.
Speaker 12: Yeah, totally, we've had shuckers.
Speaker 3: People love wrist bands and they'll put them on. They'll
Speaker 3: keep them on too.
Speaker 6: Yeah yeah, yeah, Do you have headbands too? Not yet?
Speaker 12: Okay, no headbands and brace and uh, wristbands yet?
Speaker 6: Okay?
Speaker 4: Do you.
Speaker 8: Like?
Speaker 6: How do you what? What is your marketing strategy? Like
Speaker 6: I assume because of your association with with Joey Painter,
Speaker 6: for example, I assume you you are you kind of
Speaker 6: involved in the hip hop community in terms of the
Speaker 6: marketing and promotion of what you do.
Speaker 9: Can I say that this guy is like one of
Speaker 9: the biggest supporters of local hip hop in New England.
Speaker 9: He loves everybody that does hip hop, whether it's this
Speaker 9: genre of the young age or the older heads doing
Speaker 9: the boom bap. Still, yeah, he supports everybody.
Speaker 6: Yeah, excellent.
Speaker 13: Most of the most of the shows that show does,
Speaker 13: like I try to make up on appearance. I try
Speaker 13: to be there for most of them. Yeah, if I
Speaker 13: physically can be. Yeah, I set up a table. I
Speaker 13: sell like special T shirts there. Yeah, designed a couple
Speaker 13: T shirts for Joey specifically cool that are exclusive on
Speaker 13: the website.
Speaker 9: Oh very cool, I get I guess to go back
Speaker 9: to that question that you asked for, I just thought
Speaker 9: about it too. It's like a lot of mental health awareness.
Speaker 9: Get yourself up and do the work so that you
Speaker 9: feel good later. That's stuff that I've learned, especially working
Speaker 9: with him and writing the songs that I've written. And
Speaker 9: he's like, if he supports you, he's gonna let you know.
Speaker 9: And that's He's totally supported me for the years. And
Speaker 9: that's why I'm like, yo, okay, let's get you going.
Speaker 9: Come on, bring a table out. Anytime I have a show,
Speaker 9: I don't care where it is. If we can get
Speaker 9: it going, do it.
Speaker 6: That's excellent.
Speaker 9: And he's selling them. Man, they're out there. P Rob
Speaker 9: loves it. Who else copped a bunch.
Speaker 13: Of I've the farthest It's gone. It's there's a hat
Speaker 13: kicking around in Missouri. There's a hat kicking around in Tennessee.
Speaker 13: A couple of t shirts in Tennessee with the local
Speaker 13: artists out there.
Speaker 12: His name is Big Smoke. He's been on A and E.
Speaker 13: And Okay, Big shout out, Big Bar Rescue. He's now
Speaker 13: running a food truck, so he's kind of like taking
Speaker 13: a hiatus.
Speaker 6: Yeah, so now you get.
Speaker 3: Little pieces of youth starting to spread across the country.
Speaker 6: Yeah.
Speaker 13: Yeah, I wanted to do that. I was doing that
Speaker 13: for joe before, Like literally I was his street team,
Speaker 13: Like when I went on vacation One Man Street. He
Speaker 13: would give me a stack of CDs and I'd literally, hey,
Speaker 13: listen to my friend. Hey we go back ten years.
Speaker 13: Take a listen to this. My brother's in Vegas. I'm like, here,
Speaker 13: take this. And one of the funniest experiences I had,
Speaker 13: me and my wife were going to a hip hop
Speaker 13: show in Wally's in Hampton Beach and there was an
Speaker 13: artist named Echo from Las Vegas that I met years ago,
Speaker 13: and he was he was like walking around and I
Speaker 13: could recognize him because I knew him from the past.
Speaker 13: And I was like, Hey, I got a couple CDs
Speaker 13: of my boy Joey. You want to take a take
Speaker 13: a listen to these, and take a couple of pictures
Speaker 13: just so I can help my buddy. And he's like, yeah,
Speaker 13: no problem, that's awesome, And we got pictures online with
Speaker 13: him home to a Joey CDs. One was in the
Speaker 13: rap group that he was in at the time called
Speaker 13: Kingdom and the other one was his brand new CD
Speaker 13: that just came out.
Speaker 6: Oh very cool. Yeah yeah that was when you have
Speaker 6: to fill in order for somebody in another part of
Speaker 6: the country. That would be pretty cool. Yeah.
Speaker 13: I get notifications on my phone because of the app
Speaker 13: I use, and it's fun, like not everybody buy stuff,
Speaker 13: but it's pretty awesome when you see, like I'm irishman
Speaker 13: Ai and when you see like Ireland pop up on
Speaker 13: your phone and it's like somebody from Ireland's looking at
Speaker 13: your website. Like it's just mind blowing and like some
Speaker 13: of the places that you never would have thought would
Speaker 13: actually look at, like American stuff that like they have
Speaker 13: like a reputation of not liking us, and then you
Speaker 13: see their country pop up on your phone saying you look,
Speaker 13: even if it's like fifteen seconds.
Speaker 12: Yeah, I'm like, wow, that's pretty cool.
Speaker 13: Yeah, it's it's not like universal yet, but just getting
Speaker 13: those little not notifications when it pops up saying that
Speaker 13: somebody from somebody else is looking at your stuff, It's like,
Speaker 13: holy crap.
Speaker 3: Oh yeahested to see on where what people tap into
Speaker 3: you after the show because we're broadcasting everywhere.
Speaker 6: Oh yeah, well that's the beauty of the of the internet. Yeah,
Speaker 6: you plug the website.
Speaker 9: What it's called.
Speaker 12: Yeah, it's www urhm clothing dot com.
Speaker 6: Yes, yes, it's prett easy to remember.
Speaker 12: And we're also.
Speaker 3: Carrying out your Facebook page and links as well into
Speaker 3: the Yeah round pretty much?
Speaker 12: Yeah, gotcha, thank you. Yeah, we're on.
Speaker 13: I'm on Instagram Instagram as roychim Clothing. I'm also on
Speaker 13: TikTok as mister foychim Clothing or mister fouryhm.
Speaker 6: I'm curious so over over the course of this, so
Speaker 6: it's been nine years, right, because I'm bat of mouth
Speaker 6: because he started in twenty fifteen. What are some of
Speaker 6: the just like I said, I love talking to entrepreneurs,
Speaker 6: what are some of the challenges.
Speaker 13: Just getting people to like respect you and like take
Speaker 13: your look, like a serious look at it, and like
Speaker 13: not just think. I've been doing it since twenty nineteen,
Speaker 13: Like that's when I literally put the four hundred dollars
Speaker 13: up at Conquered and was like, I'm registering the name.
Speaker 12: This is the website, like.
Speaker 13: Oh, twenty nineteen, Yeah, twenty nineteen is when I physically
Speaker 13: wanted the business. Twenty fifteen is when I started looking
Speaker 13: for people that would actually listen to my ideas.
Speaker 12: Oh I draw the design.
Speaker 13: Yeah, yeah, which one of them? Think one of them
Speaker 13: was Joey's friend at first. Yeah, was this guy called
Speaker 13: mister Crane and he's out in Washington. He did some
Speaker 13: of the cool designs I did. At first wasn't exactly
Speaker 13: what I wanted, but it was all right, a step
Speaker 13: in the right direction. And then I found the guy
Speaker 13: in Kentucky. Yeah, and he listened. He like took the
Speaker 13: like I literally it's fun when you literally can just
Speaker 13: tell somebody like what you're thinking and they can physically
Speaker 13: do it, like I did that with a T shirt
Speaker 13: or Joey's Like, I was like, I want toys in
Speaker 13: the attic, but I want Joey as like a bearded
Speaker 13: little kid finding a stack of hip hop albums.
Speaker 9: That's cool when I say, I almost wore that shirt
Speaker 9: today too. I have recently lost some wheat and I'm
Speaker 9: swimming in it.
Speaker 12: I did you need a new one? That's what you're saying.
Speaker 6: I need to That's good, Yeah.
Speaker 9: And that's part of the motivation. And like I take that.
Speaker 9: I tell them. I was like, bring your brand to
Speaker 9: the gym. I go to, you know, jump on the treadmill,
Speaker 9: wear his hat all the time. I think I wore
Speaker 9: it for like a year straight, that black and white one.
Speaker 12: That got lost. Yeah, he wore that every day. Somebody
Speaker 12: still but I think you dropped it in the store.
Speaker 12: But yeah, well somebody took it.
Speaker 9: It's gone. I hope they're rocking it.
Speaker 13: That happened to my daughter too, Like my youngest daughter,
Speaker 13: Aliah put me, I'm sorry, put the hat on her sister.
Speaker 13: And we were like trying to get a car starter
Speaker 13: for our other car to jump started, and it was
Speaker 13: snowing out and I think it fell out of like
Speaker 13: either at Walmart and Seabrook or at like a VIP
Speaker 13: and like nobody noticed that. It was gone for like
Speaker 13: a long time. And then my daughter's like, my hat's gone.
Speaker 13: I don't know when my hat went. So literally she
Speaker 13: was upset because her sister lost it. We have no
Speaker 13: idea where it went. So there's one, there's a United
Speaker 13: States flag one kicking around. So I had to get
Speaker 13: her a new one for her birthday.
Speaker 12: Yeah, and she loves it.
Speaker 6: Yeah, good good. So so part of the challenge of
Speaker 6: finding people to work with to design.
Speaker 13: No not really not anymore like Lee Giles out in
Speaker 13: Portland is Off Giles.
Speaker 9: Sorry correction, that was my bad too.
Speaker 6: Giles.
Speaker 12: He's a really good artists.
Speaker 13: Like literally with the kids in the attic design, it
Speaker 13: literally was like, I want this album cover, put your
Speaker 13: own spin on it. Yeah, but it's Joey finding a
Speaker 13: cit like you can pick any you can pick whatever
Speaker 13: hip hop albums you want, ok, whatever, And he threw
Speaker 13: some like some subtle hints in there. He threw a
Speaker 13: Joey Joey Painter's record in there, Joey's Sun Convide. He
Speaker 13: left that in there, and it's such a cool shirt.
Speaker 6: That's a great concept, that's a great idea.
Speaker 9: Lee is super talented too. That guy can do. He
Speaker 9: should do more work than he does. He did a
Speaker 9: Deadpool Wolverine opening night, come out see the movie and
Speaker 9: get yourself portrait the way I draw a comic book.
Speaker 9: It was so good. Yeah, he's awesome. He deserves you
Speaker 9: deserve four hm, Lee Giles. They they work really hard.
Speaker 12: Yeah, I forget you. You work really hard.
Speaker 13: He does so much locally to like this dude just
Speaker 13: literally I wish I had a table there. He literally
Speaker 13: just him and a neighbor behind our Walmart store that
Speaker 13: we work at, was literally like, I saw that show
Speaker 13: that you guys did in the parking lot of Walmart. Oh,
Speaker 13: and I literally want to throw a back to school
Speaker 13: drive in my front yard.
Speaker 9: Shout out Richard Riley.
Speaker 3: Do you do tables at events?
Speaker 6: Yes?
Speaker 12: With Joey, I've been to a handful of them. Yes.
Speaker 3: Oh, I might have one that you might be interested in,
Speaker 3: but I don't want to get into that yet. I
Speaker 3: want to ask you a question about four HM clothing.
Speaker 3: I noticed that you have a sponsored collection.
Speaker 13: Talk about what that is, well, a sponsor collection right now,
Speaker 13: Joey's actually bigger than a sponsor now, Like at first
Speaker 13: he started as like, hey, I'll design, I'll come up
Speaker 13: with ideas, I'll design shirts, I'll send them your way,
Speaker 13: you give the stamp of approval, and if you like it,
Speaker 13: I'll sell it to promote you as well as my brand.
Speaker 13: And Joey's like yeah, so like his album cover of
Speaker 13: his last album was literally not supposed to be the
Speaker 13: album cover. It literally was a design that I was like,
Speaker 13: I love that, I want to run that as a
Speaker 13: T shirt. But the album cover that he had for
Speaker 13: some reason Spotify wouldn't approve it really, so then he
Speaker 13: was like, I had to go with the yellow Shirk
Speaker 13: design that you loved. That's the album cover. Yeah, And
Speaker 13: I was like, holy crap, that's awesome.
Speaker 6: Oh very cool. Yeah. Yeah.
Speaker 12: He has a couple.
Speaker 13: There's an artist that literally I met through Joey in Portland.
Speaker 13: We were doing a festival in downtown Portland like a
Speaker 13: couple of years ago, and there's this kid called, well,
Speaker 13: I think it's called blue Boy blue Jay, and he
Speaker 13: does like R and B hip hop, like really like
Speaker 13: touching stuff and he just hit me up one day
Speaker 13: and he's like, I want to I want to be
Speaker 13: I want I don't know how how that works, but
Speaker 13: I'd love to tag you and say that you're sponsored
Speaker 13: by me, like I sponsor you. And I was like okay, yeah.
Speaker 13: And then I have a kid out in New York
Speaker 13: that's struggling with like like a disease that's like really
Speaker 13: ripping up his pancreas and his name is b K.
Speaker 13: He's he was huge in the Underground Seed back in
Speaker 13: the day. He's trying to like get his health back
Speaker 13: so he can go back and tour the country, like
Speaker 13: not to America. This guy was huge, like in like
Speaker 13: other countries like Czech Slovakia, Like all these foreign countries
Speaker 13: would literally pay him like thousands of dollars to fly
Speaker 13: over there, do hip hop events and fly home. But
Speaker 13: going back to that, like the coolest thing that ever
Speaker 13: happened at a Joey show was a couple of years ago.
Speaker 13: There's this rapper called m Dot out of Massachusetts.
Speaker 9: Yeah, I'm familiar with them, Dot and a shadow to
Speaker 9: m dot, ems Undukati all them, sorry.
Speaker 12: And I'm not used to it.
Speaker 13: I was like, I really liked that he shared of yours,
Speaker 13: Would you mind taking one of mine? And I'll take
Speaker 13: yours and I'll and I'll rock yours every chance I
Speaker 13: get to wear it, because it's just this freaky Mike
Speaker 13: Tyson design, Like it's Mike Tyson from the eighties. He's
Speaker 13: like bloodshot eyes and he has like a Michael I'm sorry,
Speaker 13: he has a Freddy Krueger glove. And it's just like
Speaker 13: an eerie picture because it's like the killer Mike Tyson. Yeah,
Speaker 13: everybody was terrified to this Mike Tyson when he was
Speaker 13: twenty years old, and it's like a horror Mike Tyson
Speaker 13: so I was like, I'll if you don't mind, I'll
Speaker 13: give you my s shirt and I'll take yours if
Speaker 13: that's all right with you, And he's like, yeah, anything
Speaker 13: to support local people.
Speaker 12: He literally took that on tour.
Speaker 13: With him, like in like Germany and was wearing it.
Speaker 13: Oh cool, and he's like took pictures and sent them
Speaker 13: back to me. I was like, that is so awesome.
Speaker 9: Yeah, I don't I don't know if I'm supposed to
Speaker 9: say it, but t I dub amplified Audio a big
Speaker 9: shout out came through and they're actually working on He's
Speaker 9: got a beat with EMS members, m DOT, a couple
Speaker 9: others working on a song collap for a project that
Speaker 9: might end up on a Tidob album. But he's talk
Speaker 9: about hustlers and uh, you know, mental health awareness, like
Speaker 9: that's what the song is all about too. I hope,
Speaker 9: I hope it comes to light and it's really really good.
Speaker 6: Oh that's cool.
Speaker 9: I hope they do a video and wear he shirt
Speaker 9: is something that'd be so cool.
Speaker 6: Yeah, yeah, no kidding know.
Speaker 13: Last summer we actually shot a music video together for
Speaker 13: one of his songs, and it was probably one of
Speaker 13: the funniest experiences I've had, like, like I used to
Speaker 13: do media when I was in like high school, but
Speaker 13: I've never been part of a music video like in
Speaker 13: like actually like featured in it. Yeah, And it was
Speaker 13: just like a cool, like a total cool experience.
Speaker 6: Yeah.
Speaker 12: We literally shot it in Dover.
Speaker 9: Oh shout out Brian Linguist And what was the name
Speaker 9: of that song? Joey left right?
Speaker 6: Okay, so that's on YouTube, I assume, right, Yeah, we.
Speaker 3: Got all four videos.
Speaker 9: So the cool thing about that is Press Froom, Portsmouth,
Speaker 9: New Hampshire, October fifteenth. I'm gonna plug real quick. We're
Speaker 9: doing a show where we're going to perform to all
Speaker 9: four music videos. So this guy's gonna be up on
Speaker 9: the big screen like you know, projected if it works
Speaker 9: out right. And then his brand is that that video
Speaker 9: that he's that we did was a bunch of shots.
Speaker 9: I was wearing the hat, you know, he's wearing his shirt,
Speaker 9: just totally highlighting a quickly, you know, four hms because
Speaker 9: it's all about product placement too when they see that
Speaker 9: videos and stuff. Hey, what's that I'm gonna look that up?
Speaker 6: Yeah exactly, exactly.
Speaker 9: Yeah, So performing to all four music videos, we've got
Speaker 9: like the set version of the videos with no lyrics there,
Speaker 9: and it'll be really really cool.
Speaker 6: Oh sweet.
Speaker 9: He was a definite inspiration for that second video.
Speaker 13: Like the good thing about Me and Joey, Like at
Speaker 13: first I was more of like his rockie, Like I
Speaker 13: was trying to figure out how I was doing, how
Speaker 13: I was going to do this, but I was seeing
Speaker 13: what he was doing, like this kid started recording rap
Speaker 13: music in his kitchen, like with like run of the
Speaker 13: mill stuff that you could buy, and I was like, Joey,
Speaker 13: this is awesome. Like we met through work, Like I
Speaker 13: didn't know he was into rap music. We just were
Speaker 13: talking one day and he was.
Speaker 9: Like, you knew a bunch of people I knew too, Yes,
Speaker 9: so that was a small world.
Speaker 13: Yeah, And then I was we were talking about rap
Speaker 13: music and I was like we were chopping it up
Speaker 13: and I was like, do you do rap music?
Speaker 12: And he's like, yeah, you didn't know. I was like no.
Speaker 12: So literally, out of the blue, he came in he
Speaker 12: handed me a CD.
Speaker 13: One day and I was like, if you're giving me something,
Speaker 13: I want you to sign it to tell me what
Speaker 13: it is. So if I don't, I don't want to
Speaker 13: get it. Lost in the shuffle of the other. You
Speaker 13: know how it was in the early two thousands, like
Speaker 13: everybody had a big, huge book. Of course, you get
Speaker 13: in trouble for whold knees while we were driving. You
Speaker 13: could drive your phone, you could drive your car with
Speaker 13: your knee, or you were trying to grab a new CD.
Speaker 6: I remember that.
Speaker 9: Well, got my ironic CD booklet, that thick book in
Speaker 9: my trunk right now. Ever since high school, I've like
Speaker 9: I've never let it go.
Speaker 6: Yeah.
Speaker 3: I used to call that when I was working ems
Speaker 3: job security. Yeah, the newspaper and the book on the
Speaker 3: steering wheel. Oh, I know, with watching the road. I mean,
Speaker 3: what's what's that work?
Speaker 9: I know what you were doing. Yeah, you're looking for
Speaker 9: a song my horoscope.
Speaker 13: I think I'm like Joey. I literally think I have
Speaker 13: a couple of those books at home. But luckily you
Speaker 13: can just hook the phone into the internet right now, yeah,
Speaker 13: and literally just turned Spotify it on and play like
Speaker 13: hours and.
Speaker 6: Music exactly exactly.
Speaker 13: I have to try to drive the car with your knee, yeah,
Speaker 13: trying to grab the new CD.
Speaker 6: Although physical CDs are still so very much a thing.
Speaker 6: In fact, you know, our previous guests we had on
Speaker 6: the first hour of the Forest Forgets, he brought us
Speaker 6: a CD. We actually have a I tell everybody this week,
Speaker 6: we actually have a CD player here in the station.
Speaker 6: I think the only one who uses it is Rob
Speaker 6: as a Vedo on Granted State of Mind on Fridays.
Speaker 6: But we actually have a we do have a functioning
Speaker 6: CD player here. But yeah, that's funny now. I remember
Speaker 6: the days with the big Book of CDs very very well.
Speaker 6: So uh yeah, So obviously, so you're you're really plugged
Speaker 6: in with the hip hop scene, which is I mean,
Speaker 6: would you say that that's probably essential?
Speaker 13: I would think right if it wasn't for them, I
Speaker 13: don't think I'd be doing as good as I am,
Speaker 13: Like because of me being originally being like Mickey for
Speaker 13: Joey and then the roles of kind of like we've
Speaker 13: kind of both nicking each other. We're kind of both
Speaker 13: micking each other now. Like literally I'm like when I'm
Speaker 13: feeling down and like, I don't know if I want
Speaker 13: to keep doing this. Yeah, like I'm not making the
Speaker 13: money that I think I should be doing. Yeah, Like
Speaker 13: it's still kind of a side hustle, Like I still
Speaker 13: have a regular nine to five to support my family.
Speaker 13: The ultimate goal is to not have a nine to
Speaker 13: five and literally have a hopefully someday like a a
Speaker 13: brick and mortar store. Literally you can come in and
Speaker 13: touch the product, feel it right. But until then, it's
Speaker 13: pretty much just a print on demand, Like you literally
Speaker 13: go to the website, you see something you like, you
Speaker 13: place the order, it gets sent to me, it gets printed,
Speaker 13: and then it gets sent out to the consumer.
Speaker 3: I love one of them, but I can't tell you
Speaker 3: which one because it's a bad word.
Speaker 6: Oh something, we can't but it's my.
Speaker 3: Favorite word that I say in almost all of my speeches.
Speaker 13: Oh okay, that's probably Joey's least favorite one.
Speaker 3: The BS one.
Speaker 9: Oh, I can't. I have to look at it again.
Speaker 13: One of the newest ones he's not a fan of.
Speaker 13: But I'm a I'm a towny kid and it was
Speaker 13: in a towney movie and I just changed the F.
Speaker 12: To a pH and I love and I love that.
Speaker 13: I love that because it was a as a towny kid.
Speaker 13: Like when you have aspirations to do big things, there's
Speaker 13: people that have done big things before you, like Bill,
Speaker 13: Bill Barr, like Mark and wall Mark.
Speaker 12: I'm sorry, Mark Wahler.
Speaker 9: He almost said Marky Mark.
Speaker 12: I did almost said Marky Mark.
Speaker 13: And like Ben ben Affleck and like Matt Damon, they're
Speaker 13: all from like the areas where I was originally from.
Speaker 13: Yeah yeah, and like literally came up from nothing.
Speaker 6: Yeah. Yeah.
Speaker 12: That movie was a big inspiration because.
Speaker 13: There's a lot of of uh product placements and a
Speaker 13: lot of scene placements that I've seen that I grew
Speaker 13: up in. And I'm like, there was a scene in
Speaker 13: that movie where one of them set it to the
Speaker 13: other one, and that's where I came up with.
Speaker 12: That T shirt.
Speaker 13: Oh okay, And then I just threw the Red Sox colors,
Speaker 13: the Bruins colors. I think there's a forty nine Ers
Speaker 13: colors because that's my West Coast favorite team. And I
Speaker 13: think there's a I don't like to say this word
Speaker 13: on TV, on on the radio, A Yankees one.
Speaker 6: Oh, just you know, yes.
Speaker 12: I have to, I have I have to.
Speaker 13: I have to have it for the New York I
Speaker 13: have to have it for the New York kids that
Speaker 13: are diehard hip hop fans. Of course, fine, but it's
Speaker 13: only one. If you see there's like every Boston team
Speaker 13: on there.
Speaker 3: All right, I can give you that I can give you.
Speaker 6: Now, how does that work with Have you ever run
Speaker 6: in any kind of issues with trademarks and things like that.
Speaker 6: I know sometimes people in your field they run into
Speaker 6: that where maybe somebody somebody sends a season desists because
Speaker 6: they don't like you know, they think you've infringed on
Speaker 6: their trademark or their copyright somehow.
Speaker 12: But you've never run I have not run into that yet.
Speaker 6: Yeah, that's good.
Speaker 9: I actually ran into that. Remember years ago, Joey did
Speaker 9: have that happen. My nickname was Asthmatic and on Facebook,
Speaker 9: this guy came out of nowhere and was like I
Speaker 9: got this artist out of I think it was Texas
Speaker 9: or something like that. It was literally a cease and desist. Yeah,
Speaker 9: like stop everything, I want you to take everything down.
Speaker 9: All my friends are like, don't do that, right, But
Speaker 9: I just stopped using the asthmatic thing and trademarking it.
Speaker 9: But everybody knows me as Asthmatic anyways. You know, just
Speaker 9: a little nickname if you know, you know.
Speaker 6: Right, because I think I still use it on Facebook,
Speaker 6: isn't it You have it in parentheses, don't you? Yeah?
Speaker 9: Yeah, yeah, that's why I was like, take a buddy,
Speaker 9: I literally told him.
Speaker 13: I literally told him the same thing when he was like,
Speaker 13: justin this guy's starting to assume me. I'm like, I
Speaker 13: don't think you can own a name, but if you.
Speaker 9: Could know you can.
Speaker 12: If you can, I'm like, can I see what it
Speaker 12: looks like?
Speaker 13: And he sent it to me and I didn't think
Speaker 13: it looked legit enough to be real, right, So I
Speaker 13: was like, I wouldn't worry about it. If you got
Speaker 13: a real one that had like an attorney signature on
Speaker 13: the bottom, then I think you'd be a little more
Speaker 13: afraid of it, right, Like this looks like something this
Speaker 13: dude typed in his basement and said it to you
Speaker 13: to like scare you because he's trying to build the
Speaker 13: name for himself. Like if somebody knew who this other
Speaker 13: guy was, there would have been a lot more people going, hey,
Speaker 13: Joey Right.
Speaker 3: That happened to me years ago on Facebook because on
Speaker 3: Facebook I have this little it's the Liberty Lady, and
Speaker 3: this woman like sent me this nasty grill like I
Speaker 3: had that for I just ignored her. I'm like, yeah, whatever, lot.
Speaker 9: I think in a UK or I might have been Australia,
Speaker 9: I can't remember, but there's like plenty of them out
Speaker 9: Oh yeah, yeah, it's ideas are used up all the time.
Speaker 9: You can't threaten to sue somebody just because of that.
Speaker 3: You scare the little.
Speaker 9: Guy like trying to make a name for himself.
Speaker 6: Let it go.
Speaker 13: I actually like his name better now did Joey? What
Speaker 13: he actually has it broken down to stand for. I
Speaker 13: think it's a lot, like has more meaning behind it
Speaker 13: than the asthmatic. Like, I agree, I get why he
Speaker 13: used the asthmatic at first was because of the asthma,
Speaker 13: and he was like taking a weakness and turning it
Speaker 13: into a strength.
Speaker 9: Yeah, but I like his new like the nude. What
Speaker 9: if Joey stand for now?
Speaker 6: And I can I can relate to asthmatic.
Speaker 9: But yes, I'll beauter all what I I literally took
Speaker 9: my name and made it a acronym. Just only explain yourself.
Speaker 6: Oh see, I didn't realize that.
Speaker 9: I never put it on a T shirt or anything.
Speaker 9: But I mean maybe maybe that's a good idea, but
Speaker 9: I literally like after that happened, I was like, real name,
Speaker 9: no gimmicks. I don't care. I'll just go Eric Serimon
Speaker 9: on him. It's okay, Yeah, Joey painter has a good
Speaker 9: ring to it. I think now he goes aside, but
Speaker 9: you know it's just easier. Was there's no trademark. What
Speaker 9: are you gonna assume me for my name? Get out
Speaker 9: of here. That's my real name. Sorry, And I think you.
Speaker 13: Can do a lot of cool like play on words
Speaker 13: with Joey's name, Joey Painter, like you can make you could.
Speaker 13: There's thousands of paint companies that have cool designs, like literally,
Speaker 13: you can make a thousand different Joey Painter t shirts.
Speaker 6: Literally.
Speaker 13: One of his rap songs is I'm I'm only a
Speaker 13: painter or or I'm just a painter.
Speaker 9: Rapper, I'm a painter.
Speaker 3: Yeah, my mom did a logo from years ago. She
Speaker 3: had a lot of fun with the last name Coffee.
Speaker 9: You could do anything. Oh yeah, that's awesome.
Speaker 6: Oh yeah.
Speaker 3: My son used to have friends that called him mister decaffeinated.
Speaker 6: See the nice thing about my name is, uh, the
Speaker 6: the chances of a Matt Condorton emerging somewhere and saying, well,
Speaker 6: you can't call your radio show Matt Conderton unleashed because
Speaker 6: that's my name. It's just not gonna happen. Like, there's
Speaker 6: very few Connorton's it's just going there.
Speaker 3: Is one other Matt Connorton spelled the same way as you,
Speaker 3: and it's your uncle's.
Speaker 6: Right, that's right.
Speaker 12: I don't think your uncle's going to see you.
Speaker 13: He may want to come on the radio show once
Speaker 13: in a while, right, at least seven.
Speaker 3: Jennifer Coffee's in the state ofum here.
Speaker 6: Yeah, Jennifer Coffee is a common name. Yeah, yeah, but
Speaker 6: but yeah, I don't uh, I don't have that that
Speaker 6: issue certainly, So what now? So the long term goal
Speaker 6: is is to to really blow up and make this
Speaker 6: a full time.
Speaker 12: So that's the ultimate goal.
Speaker 13: Like, the ultimate goal is to be big enough that
Speaker 13: I can employ my wife, my kids, Joey Painter's kids,
Speaker 13: my other friends that are all over the country's kids.
Speaker 6: Yeah.
Speaker 13: The ultimate goal before I die is to like be
Speaker 13: like Nike. Yeah, maybe not as big as Nike, but
Speaker 13: like limited edition T shirts, Like I don't want everybody
Speaker 13: to have the same shirt, like right, like a hundred
Speaker 13: maybe one hundred and four shirts of one design and
Speaker 13: then when it hits one hundred and four, like put
Speaker 13: it in retirement, okay, and then come up with a
Speaker 13: new design. So like literally, not everybody has the same shirt.
Speaker 6: Right do a Do you have like a plan and
Speaker 6: a strategy to get there or is it more adjusting?
Speaker 13: You're just gonna keep grinding, Just keep grinding. That's that's
Speaker 13: the fun of the hustle about it. Like literally, that's
Speaker 13: what gets me up in the morning. Like I always
Speaker 13: kept circling back to it. Yeah, Like I was dabbling
Speaker 13: in so much other things at one time, Like I
Speaker 13: wrote poetry for the longest time. When I was going
Speaker 13: to school, I wrote short stories, and then I had
Speaker 13: a teacher when I was in college, like creative writing
Speaker 13: was like you can say all the same things without
Speaker 13: trying to put like a thousand people in it. Okay,
Speaker 13: you can simplify it. Yeah, So I was doing that
Speaker 13: for a long time. I still have that on the
Speaker 13: back burner at home. But this, this always was like
Speaker 13: the calling. It always kept circling back since two thousand
Speaker 13: and two, like how am I going to do this?
Speaker 13: And even when I was dabbling other things for some
Speaker 13: strange reason, like the universe always pulled it back like
Speaker 13: out of nowhere, Like I'd see something and I'm like, oh,
Speaker 13: I could make a design with that. Yeah, Like I
Speaker 13: physically can't draw it, but I can find somebody that
Speaker 13: would listen to me and put their spin on it
Speaker 13: and it would be pretty close to the like the
Speaker 13: division that I had.
Speaker 6: Sure, is that ever frustrating to you that that that
Speaker 6: you can't just draw yourself.
Speaker 12: Or yeah, it's a big frush, like I try.
Speaker 13: Like there's literally one of my coolest shirts that I
Speaker 13: ever that I ever had designed.
Speaker 12: I literally couldn't draw it.
Speaker 13: So I was working at work one day and I
Speaker 13: literally looked at my boss and I'm like, I can't
Speaker 13: get my point across to this artist, and she's like,
Speaker 13: tell me what you want and I'll draw it and
Speaker 13: you take a picture of it. And you said it
Speaker 13: to them Kelsey, my boss, you never told me that.
Speaker 13: So there's literally, Kelsey, there's literally there's a literally like
Speaker 13: a cool pit bull dog looking up at the sky.
Speaker 13: And it was around the time DMX died, So it
Speaker 13: was for my daughter, who loves dogs. I love pit bulls,
Speaker 13: she loves all dogs. So I was literally like, DMX
Speaker 13: just died, she loves dogs. What if the dog's looking
Speaker 13: like up in the sky with the rain falling down
Speaker 13: kind of like because the dogs sad and most of
Speaker 13: the time when it's drizzling and drizzling outside, like you
Speaker 13: get that like sadness. So I was like, that would
Speaker 13: be such a cool idea, but I couldn't, like we
Speaker 13: kept getting lost in translation. Yeah, so literally, my boss
Speaker 13: is like, tell me what you want. I will draw
Speaker 13: it the best of my ability, which is ten times
Speaker 13: better than I could draw.
Speaker 12: Yeah, and she drew it.
Speaker 13: I snapped a picture of it, sent it to the
Speaker 13: artist and he literally got the vision like that. And
Speaker 13: I was just like, can I thank you for doing
Speaker 13: that for me? And she's like, yeah, no problem, That's
Speaker 13: what friends are for. And I was like, because I
Speaker 13: don't think he would have been able to get the
Speaker 13: actual image that I was trying to betray, and that's
Speaker 13: happened before. Literally I've got frustrated and I'm like, just
Speaker 13: forget it.
Speaker 6: Yeah, do you ever, excuse me, do you ever have
Speaker 6: to present it to you know, because it sounds like
Speaker 6: you have more than one artist that you work with, right,
Speaker 6: So do you ever find yourself presenting something to an
Speaker 6: artist and they're just not getting it? So then you
Speaker 6: have to take it to a different artists and yeah,
Speaker 6: have them take a crack at us.
Speaker 4: Yeah.
Speaker 12: I've literally had to do that before.
Speaker 13: Yeah, a couple of times there was a there was
Speaker 13: a cool design that I was trying to come across,
Speaker 13: which was it's not release jet, but it's one of
Speaker 13: the sponsored artists that Joey hooked me up with, and
Speaker 13: it's like I wanted him like kind of like a
Speaker 13: scarecrow with like the Blue Jays landing on him. And
Speaker 13: I sent it to one designer that I've worked with
Speaker 13: before that's done some cool designs from like the Czech Republic.
Speaker 12: Yeah, and he's like, I can't. I can't touch that.
Speaker 12: I can't.
Speaker 13: I don't know what to do. It's not my style,
Speaker 13: it's not my way of doing things. And I was like, okay, Ye.
Speaker 12: Then I went on to.
Speaker 13: I went on to Lee and I was like, Lee,
Speaker 13: this is the kind of concept I want. I'm like,
Speaker 13: I'm giving you free reins, but this is what I
Speaker 13: want in the picture. Just do what you do. Yeah,
Speaker 13: And he literally sent me back and I would have
Speaker 13: never thought of that.
Speaker 6: Oh wow, it's.
Speaker 13: Not release yet, it's still on the back, Like I
Speaker 13: still have to I think I sent the picture of
Speaker 13: the design to the sponsored artist. I just haven't posted
Speaker 13: this shirt yet because I like Joey when I when
Speaker 13: I put something online, like I want the physical. I
Speaker 13: want to physically be able to have it and physically
Speaker 13: give it to the artist, Like Joey has a couple
Speaker 13: T shirts that I've designed and he's bought or I've
Speaker 13: given them. Yeah, And that's what pretty much the ultimate
Speaker 13: plan was was like once it was designed, like present
Speaker 13: it to this artist and like here you can wear
Speaker 13: it at shows if anybody wants to, just let them
Speaker 13: know where you got it.
Speaker 6: Right right.
Speaker 10: Now.
Speaker 6: Who designed your logo? I really liked the logo did well.
Speaker 13: The secondary logo is four HM clothing line, which was
Speaker 13: designed by Caesar Beavers. He's out, he's the artist that's
Speaker 13: in Kentucky, and he's big and like the underground like
Speaker 13: like country rap scene. Oh really yeah, And one of
Speaker 13: the country rappers that I was talking to was like,
Speaker 13: you should really look into this guy, and I was like,
Speaker 13: what's his name. He's like, he's called Caesar Beavers because
Speaker 13: his last name is Beavers and his first name is Christopher,
Speaker 13: and they called him the Goat. So I was like, oh,
Speaker 13: send me some of his stuff, send me his website
Speaker 13: so I can take a look at it. And literally
Speaker 13: he was like, yeah, I can do that for you.
Speaker 13: So when I got my first like big check, I
Speaker 13: sent it to him. I was like, how much will
Speaker 13: it cost for you to like build this website and
Speaker 13: come up with some designs and let me see what
Speaker 13: you what you got. And he's like, I can build
Speaker 13: your I can build the whole thing. I can throw
Speaker 13: like a different variety of shirts on there. You tell
Speaker 13: me what you want, like what colors with designs, and
Speaker 13: we can go from there. So this is the secondary design.
Speaker 13: The first one is kind of like a tribal design.
Speaker 13: That's the like the staple one, because a lot of
Speaker 13: people tell you have to have like three designs. Right now,
Speaker 13: we only have two, but I know there's like a
Speaker 13: third one where it's like either you take both designs
Speaker 13: and like put them together, or you just take one
Speaker 13: and have it stand alone by itself, like kind of
Speaker 13: like just the symbol, which would the tribal designed by
Speaker 13: itself with no no writing in it.
Speaker 6: Oh, okay, gotcha, gotcha. If you are just joining us,
Speaker 6: we have Justin here from a four HM Clothing, and
Speaker 6: Joey Painter is here as well. I'm really curious too
Speaker 6: about marketing in terms of your strategy. Obviously, you know
Speaker 6: you're really plugged in with the hip hop scene here.
Speaker 6: What about what other strategies do you use? I would
Speaker 6: imagine a lot of social media, right, Yeah.
Speaker 13: We've done social media in the past. We got to
Speaker 13: get back heavily into that again. But with the fourth
Speaker 13: thought around the way, like I'm just kind of doing
Speaker 13: things in baby steps. Yeah, Like before I would take
Speaker 13: like fifty dollars a month and like throw it to
Speaker 13: like Facebook and Instagram, and it really wasn't sticking.
Speaker 6: Yeah, like it it would.
Speaker 13: You'd see, like the traffic would go up, like people
Speaker 13: would come look at it. I think more of the
Speaker 13: best thing to do is like just a heavy promotional
Speaker 13: side of it, like run more promotions, like advertisements and
Speaker 13: like yeah, like deals. I think the deals are what
Speaker 13: more people are looking for it because I've done a
Speaker 13: couple of deals and that's what the brand like a lot,
Speaker 13: right right, Like oh, you can get like simplify one
Speaker 13: shirt and like settle it for like ten bucks, and
Speaker 13: that seemed to go over really good for like a
Speaker 13: couple of designs that I've did.
Speaker 6: Oh okay, have you had any excuse me, have you
Speaker 6: had any mentors along the way, like has there been
Speaker 6: anyone else who does this who's kind of helped you
Speaker 6: and given you advice or not? Really?
Speaker 13: There was a guy I met at a UFC event
Speaker 13: years ago.
Speaker 12: He ran.
Speaker 13: His name is Mark and he ran. He runs a
Speaker 13: clothing line. It's called HDF You okay, I can't say
Speaker 13: what the actual name stands for. It's a fighting it's
Speaker 13: a fighting brand, okay, okay. And like I saw him
Speaker 13: back in like two thousand and nine when I was
Speaker 13: still in the infancy stage of the whole brand, and
Speaker 13: I saw what he was doing. And that's where I
Speaker 13: got even more of motivation, because in two thousand and two,
Speaker 13: I was like, how am I going to do this?
Speaker 13: Then we saw him and he got sponsored by Dana White.
Speaker 13: He had like a uf like Dana White had the
Speaker 13: fan expo years ago and he was there and I
Speaker 13: was like, this is what I want to do. Like
Speaker 13: I saw different brands like I kind of run it
Speaker 13: more like a tap out than anything else, Like throw
Speaker 13: stuff in the truck, pay local designers to design the
Speaker 13: stuff that I'm thinking and then go to a printing
Speaker 13: plus a printing press in like Portsmouth, like the Painted
Speaker 13: Frog in like Hampton and literally have them print the
Speaker 13: shirts and then I bring the box with me and
Speaker 13: then sell them, not out of my trunk like any
Speaker 13: old hip hop album, but like at a table at
Speaker 13: an event like last February. I think we did a
Speaker 13: fashion So that wasn't a big success, but it was
Speaker 13: successful enough that I sold some stuff, rub some elbows
Speaker 13: with some people.
Speaker 9: I love when he does an event and he comes
Speaker 9: a and I'm like, dude, you sell anything. He's like, yeah, ah,
Speaker 9: that's so great. Yeah, you take that motivation to the
Speaker 9: next thing you're going to do, and so on and
Speaker 9: so on and so on. It's awesome when you sell things.
Speaker 6: It shows Yeah, that's excellent. That's excellent. Before we run
Speaker 6: out of time too, I do want to ask you
Speaker 6: for the record. I'm sorry I was late. Oh that's okay,
Speaker 6: that's okay here, but how did how did the show?
Speaker 6: Do you did that benefit show at Walmart that you
Speaker 6: were promoting last time you were here to that?
Speaker 4: Go?
Speaker 9: Well? Oh yeah, always it's funny that, uh we tried
Speaker 9: a different location than last year. So last year in
Speaker 9: uh we were out front right underneath the Walmart sign. Yeah,
Speaker 9: we raised eleven hundred dollars excellent. This year, we tried
Speaker 9: it out in the parking lot, thinking we'll have more room. Yeah, yeah,
Speaker 9: only what was it? What did we do?
Speaker 12: It wasn't as big, It wasn't as big.
Speaker 9: I can't remember the total, but we broke our goal
Speaker 9: for the monthly goal. But what we raised out there
Speaker 9: wasn't as much as we did last year. Okay, so
Speaker 9: the census of the employees that were involved, the volunteers, Yeah,
Speaker 9: we're gonna bring it back out front under the Walmart
Speaker 9: sign next year because that's like the revolving crowd. Everybody's
Speaker 9: dropping in, People leave the store, they don't want to
Speaker 9: go back and park, get out of their car.
Speaker 6: Do this.
Speaker 9: You know, it's way more effective. And when people are saying, hey,
Speaker 9: you guys need to do that out front next year,
Speaker 9: it was way better. You gotta listen, right, Those are
Speaker 9: the people donating, Those are the people contributing. Those are
Speaker 9: the people that are coming to check out the show.
Speaker 9: So you gotta listen. But it was a success totally.
Speaker 6: It was awesome.
Speaker 3: And before we go, I want to make sure we
Speaker 3: mentioned that you have a show coming up on September
Speaker 3: twenty ninth porch Fest in Rochester, New Hampshire.
Speaker 9: Yes, Yes, porch Fest. Shout out King Polo in the Wave.
Speaker 9: King Polo actually got the slot and he's just kind
Speaker 9: of brought in a bunch of people to just kind
Speaker 9: of rock with him here and there, and Porchfest was
Speaker 9: one of them. Very excited. Rochester, New Hampshire Portsmouth is
Speaker 9: actually doing one today. What are they doing out here?
Speaker 6: Oh?
Speaker 3: It's It's a community arts festival that's been going on
Speaker 3: all week and then today there was a street part
Speaker 3: of it. I actually looked it up after we came
Speaker 3: in because I'm like, God, what else and I knew
Speaker 3: about it and I totally forgot about it. It's an
Speaker 3: arts festival. Yeah, maybe here I'll check it out a
Speaker 3: little bit more and maybe get involved.
Speaker 6: Ye good stuff.
Speaker 9: I like that. I like that for the community Rochester
Speaker 9: Struggle in town. Sure, honestly, I'll due respect. So when
Speaker 9: they do that event, it's awesome. Last year was so good.
Speaker 9: Shout out Tommy Ghost and his band uh Melodies of
Speaker 9: Ghost Road. He he is rocking in front of Harvey's
Speaker 9: at four o'clock. We're on at three o'clock in front
Speaker 9: of City Hall. We're gonna try and combine and do
Speaker 9: our acoustic set and then jump over to his Oh cool, awesome, Yeah, yeah, yeah.
Speaker 6: It's a good stuff standing.
Speaker 9: Oh, King Pole is gonna have like one hundred goodie
Speaker 9: bags for like kids and stuff he's gonna hand out.
Speaker 9: Oh really if you can, oh.
Speaker 6: Very nice, very nice, excellent, excellent and uh so before
Speaker 6: we yeah, before we run out of time too. So
Speaker 6: uh justin where should people go to keep up with
Speaker 6: everything that you're doing with four HM?
Speaker 13: Where they can pop onto the Facebook page, which is
Speaker 13: four chim Clothing, you can pop onto the website itself,
Speaker 13: which is four gimclothing dot com. I'm sorry, Www dot
Speaker 13: nobody uses the wh You have.
Speaker 3: No idea I dare to say that this one.
Speaker 6: I mean, I think we did a whole segment one
Speaker 6: day on the show a.
Speaker 3: Saying WWW.
Speaker 9: Do you remember what w w W stands for Worldwide Web?
Speaker 12: Yes?
Speaker 3: Correct, I do it every once in a while, and
Speaker 3: he gets.
Speaker 9: You don't need to say that. Most of the body
Speaker 9: knows that.
Speaker 6: Now.
Speaker 13: The good thing about it is literally you can type
Speaker 13: in FOURM clothing and believe it's the first thing that
Speaker 13: pops up on most search engines, no doubt. Yeah it
Speaker 13: was awesome, very very googleable.
Speaker 9: I like that word.
Speaker 3: I'm not going to try and say it, but I.
Speaker 6: Like that in fairness, so I have to admit. We
Speaker 6: had a band on recently. I forget now who it was.
Speaker 6: They were having an issue with their website where you
Speaker 6: did actually have to type in there was the browser www,
Speaker 6: because if you did it without that it wouldn't work.
Speaker 6: It was weird and well, they were working on it though.
Speaker 6: The whoever in the band was the web designer. He
Speaker 6: knew what the problem or he had an idea what
Speaker 6: the problem was.
Speaker 9: To have had the title as www.
Speaker 6: No, it wasn't that. He kind of explained it to
Speaker 6: me because I'm a web designer too, but I don't
Speaker 6: remember what his explanation was, but it was some weird
Speaker 6: thing with the domain that he had to fix that day. Yeah,
Speaker 6: because I was like, I was like, oh, and yeah,
Speaker 6: I even tried it myself. I was like, really you
Speaker 6: have to, and I tried it and sure enough, yeah,
Speaker 6: you had to. I can't remember what band it was,
Speaker 6: but and I'm.
Speaker 3: Sure they're either, but I just remember that.
Speaker 6: Yeah, I'm sure that.
Speaker 10: Yeah.
Speaker 6: Was an off air conversation we had. I was like,
Speaker 6: why do you have to do that, and he explained
Speaker 6: it to me. But but it's probably been fixed by now.
Speaker 6: But but yes, but very easy to google of course
Speaker 6: for HM clothing and and uh, yeah, I love what
Speaker 6: you're doing and and thank you, thank you both so
Speaker 6: much for being here today, having absolutely absolutely and uh,
Speaker 6: if you are listening live, stick around. We have Stephen
Speaker 6: Michael Dunn coming up in the third hour with some
Speaker 6: new music. But we are going to end this segment
Speaker 6: with because we did reference the song earlier, I'm a Painter.
Speaker 9: Beat beat Smith Mandoor on the cuts.
Speaker 6: Is that's a that's a title, right, I'm a painter.
Speaker 6: Not leaving anything out, okay. And there are no swears
Speaker 6: of this one, right.
Speaker 12: No, there was no.
Speaker 9: Yeah, I believe I loved it the last time we
Speaker 9: were here. If there is one, you definitely played it before.
Speaker 6: Yeah, I did, okay, right, yeah, Now I love the edits.
Speaker 9: By the way, thank you. That's on the beat Sho.
Speaker 12: Joey's son is getting so good at everything.
Speaker 6: Oh yeah, we talked about that a little bit. Yeah,
Speaker 6: does he have music up unavailable?
Speaker 9: He has music? Okay, he's eighteen, Okay, you know there's
Speaker 9: a lot of like conversations in which direction to go.
Speaker 9: He knows what he wants to do it yet it's like,
Speaker 9: all due respect.
Speaker 6: That was an inside all due respect.
Speaker 9: So eighteen is a bit is a is a tough time.
Speaker 9: It is you know, when I'm like, hey, you want
Speaker 9: to do this, that and the other thing? I want
Speaker 9: to do this, He'll figure it out. Yeah, Yeah, he's
Speaker 9: got it.
Speaker 6: Yeah.
Speaker 9: I want to bring him on.
Speaker 3: He's got a lot of good stuff to talk about.
Speaker 6: Yeah.
Speaker 9: So artist, well we'll set it up.
Speaker 6: Okay, cool, cool, sounds good, sounds good. All right, so
Speaker 6: we will end the hour with this again, Thank you
Speaker 6: both so much.
Speaker 12: Thank you for having thank you.
Speaker 6: And here it is I'm a Painter by Joey Painter.
Speaker 10: Yeah.
Speaker 14: On the beat, Smith, Mador run the cuts AMPI fied
Speaker 14: audio list. Go you got, Michael.
Speaker 4: Here been my message. Honey, what Latin men's.
Speaker 14: Being crazy confessions, crazy depressions for this got to be
Speaker 14: brained for Roses. It's not racing your wmar o' clock
Speaker 14: in the morning life for roses, declaring all out more
Speaker 14: to get out of these special health runts. Man, I
Speaker 14: fell a cop was going on crazy. I'm saying straight
Speaker 14: up nuts. I'm working right now, you will be with focused,
Speaker 14: focused focus, done with this and that drimind that time
Speaker 14: where I'm hopeless, but I'm always continuing and you'll see
Speaker 14: me with got these bars, I free me in, got
Speaker 14: me screaming with Prince.
Speaker 4: Yeah, I haven't missing things since.
Speaker 6: But I have to keep my eyes on the price
Speaker 6: with my pride. You have to fly and a pride.
Speaker 14: This is fine, reply ger.
Speaker 4: Poor, I was a fly.
Speaker 14: I'm disappointed in myself for things for have you signed
Speaker 14: your tears? Is on my weight and for the tracks
Speaker 14: I got a little left the straight I'm on my head.
Speaker 15: Yell is not just a humble, not just a pain,
Speaker 15: humble brother, not just a rap. Umble was not just
Speaker 15: a painment my humble tip.
Speaker 9: Am I the only one that understood that?
Speaker 14: Man, Shia, I'm poor mind desire with this passion from
Speaker 14: the shy, I feel my head is being held hier
Speaker 14: to the seven event motivation and consistency eighty minutes of
Speaker 14: equal ten.
Speaker 3: How was this.
Speaker 4: Denison of marble?
Speaker 6: Don't want to get out of bed, so.
Speaker 14: Depressed and said this is what I confessed.
Speaker 6: Greatness will come to you? Would you truth one of greatness.
Speaker 14: I'm working right now I'm here. No weightless rhymes, noill
Speaker 14: face this right. A man create this, deploying everything in
Speaker 14: sight and yet some leaf and traces, shot faces and places,
Speaker 14: or man's on the mic. Monovation and consistency, second time
Speaker 14: and saddy right, keep it going. How last he owed
Speaker 14: you become obsessed with your routine.
Speaker 11: You'll see I told you.
Speaker 14: Get your mind ready
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