Matt Connarton Unleashed: Justin Michael of 4HM Clothing and Joey Painter

0:00 Speaker 1: In joining us right now live in studio. We have

0:03 Speaker 1: justin from four h M clothing? Am I saying that correctly?

0:07 Speaker 1: Yes you are sir, yes, yes, do you use your

0:09 Speaker 1: full uh what what name do you use?

0:11 Speaker 2: Well?

0:12 Speaker 3: I have a I go by mister four HM on

0:14 Speaker 3: social media, yes, and then I have my own personal

0:18 Speaker 3: as well.

0:18 Speaker 1: Yes, yes, tell us about four HM. Well four HM

0:22 Speaker 1: was created.

0:24 Speaker 3: It was like an epiphany that I had a long

0:26 Speaker 3: time ago because a lot of things always circled back

0:28 Speaker 3: to four Okay, Like I've always had a group of

0:31 Speaker 3: four friends that I was always really close with. Yeah,

0:34 Speaker 3: so one time we were all on vacation and I

0:37 Speaker 3: was like, you know what would be cool? And they're

0:40 Speaker 3: like what, I'm like if we created our own clothing line. Yeah,

0:44 Speaker 3: And we kind of like were playing around like with

0:46 Speaker 3: like biblical names and stuff, and we came up with

0:48 Speaker 3: four HM, which is like the four horsemen kind of

0:52 Speaker 3: like Rick Flair.

0:53 Speaker 1: Yeah. Oh yeah, no, I'm a big big wrestling fan.

0:55 Speaker 1: I know it.

0:56 Speaker 3: Well, yes, yes, So that's where the name came from.

0:59 Speaker 3: Was because the three of us including myself, that's what

1:02 Speaker 3: makes four We were really close for a long time

1:04 Speaker 3: and we still are there throughout the country.

1:10 Speaker 1: I hear I feel like I'm hearing audio from somewhere.

1:14 Speaker 1: I am where's that coming from? Okay? Okay, off, just

1:21 Speaker 1: to make sure, okay, cool?

1:22 Speaker 4: Yeah, it sounded.

1:23 Speaker 1: Like it was coming from there. Yeah, that's okay. So now,

1:27 Speaker 1: why why clothing? I love talking to entrepreneurs, so I'm

1:30 Speaker 1: really interested to talk to you and and kind of

1:33 Speaker 1: learned the story of of how this started. So what

1:36 Speaker 1: was it that made you want to start a clothing line?

1:38 Speaker 3: Well, I've always been into like designing and like fashion,

1:41 Speaker 3: Like I don't have the skills to do it myself,

1:44 Speaker 3: but I've always had the mind for it.

1:46 Speaker 5: Yeah.

1:46 Speaker 3: So I found a couple of designers and I've gone

1:48 Speaker 3: from there. Like there's one in Portland, Maine. His name

1:52 Speaker 3: is Lee Giles, okay, and he's done a lot of

1:55 Speaker 3: the designs, like the cartoon ish designs. And then I

1:58 Speaker 3: had a couple of friends out and Kentucky that did

2:00 Speaker 3: a lot of designs to start.

2:02 Speaker 1: Yeah, so this has always kind of been a goal

2:04 Speaker 1: of yours. Is this something you've always wanted to do.

2:06 Speaker 3: Since that time when I was in North Carolina with

2:09 Speaker 3: my friends, we were like joking around and I'm like

2:12 Speaker 3: I really want to start like a clothing line.

2:14 Speaker 1: Yeah. I don't know how I'm going to do it right,

2:16 Speaker 1: but I'm going to do it right.

2:17 Speaker 3: And the ultimate goal is I have three daughters and

2:20 Speaker 3: one on the way now, is to like build this

2:23 Speaker 3: up big enough that like my family, my friend's family,

2:26 Speaker 3: like it can still be a family business. Yeah, even

2:29 Speaker 3: when I'm like I'm forty five, even when I'm dead

2:31 Speaker 3: and gone. I want to be able to pass it

2:33 Speaker 3: on to my kids, Yeah, my friend's kids, Joe's kids, like,

2:37 Speaker 3: just to have everybody involved in.

2:39 Speaker 1: It, is it was it intimidating to start because obviously

2:46 Speaker 1: it's a very competitive thing, you know, just like music.

2:49 Speaker 1: It's uh, you know, there's there's so much music. There's

2:52 Speaker 1: obviously a lot of different clothing lines. And I'm curious,

2:55 Speaker 1: I mean, were you Was it something that was kind

2:59 Speaker 1: of a long time in the making in terms of,

3:01 Speaker 1: you know, figuring out how you're gonna go about it.

3:03 Speaker 3: Like literally this was a brain child back in two

3:05 Speaker 3: thousand and two, and I didn't really get the ball

3:08 Speaker 3: like heavily moving until twenty fifteen, okay, okay, and then

3:12 Speaker 3: two thousand and nineteen, right before COVID happened. That's when

3:16 Speaker 3: I literally like it was like, I have to put

3:18 Speaker 3: this in high gear. It's never gonna happen.

3:20 Speaker 1: Yeah, speaking of the man, the myth, the legend, Joey

3:25 Speaker 1: Painter himself, Joey Painter is here and uh, let me

3:29 Speaker 1: let me get that. I'll get that mic up for

3:31 Speaker 1: you there. Hello, sir, welcome back. Hello, Hello Joey Painter.

3:35 Speaker 5: Good to see you.

3:35 Speaker 1: Yes, great to see you. And uh, now are you

3:38 Speaker 1: are you guys partners in this in four HM?

3:41 Speaker 5: Or I'm just a big supporter Okay, okayports me. I

3:44 Speaker 5: support him?

3:45 Speaker 1: Okay, very good. Now what is it about uh kind

3:49 Speaker 1: of put you on the spot here, So what is

3:50 Speaker 1: it about four HM that that makes you want to

3:53 Speaker 1: support justin? What is it that makes you believe in

3:55 Speaker 1: what he's doing?

3:56 Speaker 2: Well, we were both into the motivational aspect of everything

4:00 Speaker 2: thing and just kind of just the regular guy working

4:05 Speaker 2: for his craft and everything that he believes in and

4:08 Speaker 2: art and.

4:11 Speaker 5: I don't know it's he's got.

4:14 Speaker 2: He's just his his brand and selling T shirts and

4:17 Speaker 2: art and has really motivated motivated me to do my music.

4:22 Speaker 2: And it's just a motivational thing basically. And story Okay,

4:26 Speaker 2: he can explain more.

4:28 Speaker 1: Yeah, yeah, yeah, and uh so, so two thousand and

4:32 Speaker 1: two is when you were originally thought of this, That's

4:35 Speaker 1: when the epiphany happened.

4:36 Speaker 3: Yes, okay, two thousand and two when I was on

4:37 Speaker 3: vacation with my three close friends down in North Carolina.

4:41 Speaker 1: Yeah. And then twenty fifteen is when he started. Yeah.

4:43 Speaker 3: Twenty fifteen is when I really like started like trying

4:46 Speaker 3: to find like who could design the logo the exact

4:48 Speaker 3: way that I wanted it. And then by twenty nineteen,

4:52 Speaker 3: that's when I really I came to conquered. I filled

4:54 Speaker 3: out all the application, put in the money, and then

4:57 Speaker 3: I literally found a guy in Kentucky that literally designed

5:01 Speaker 3: the whole website, designed a bunch of shirts for me.

5:03 Speaker 3: Yeah that are on still currently on the website as

5:06 Speaker 3: we speak.

5:07 Speaker 1: Okay, And then so what when you when you started

5:11 Speaker 1: in twenty fifteen, did you did you go through did

5:13 Speaker 1: you put together a business plan and the whole thing.

5:15 Speaker 3: Business plan like where I like the overall vision of

5:19 Speaker 3: the whole thing. Like, like I said, we pretty much are.

5:23 Speaker 3: Our ultimate mission is to inspire, to be motivational, to

5:27 Speaker 3: like help people with their mental mental health, and like

5:30 Speaker 3: find their strength.

5:31 Speaker 1: I like that. That's something that we talk about a

5:33 Speaker 1: lot on the show, and you know, and we also

5:36 Speaker 1: talked to about how doing things creatively, how it's a

5:40 Speaker 1: great It's sort of to me, it's like the best therapy, right,

5:43 Speaker 1: being able to create things, you know, especially with you know,

5:46 Speaker 1: we talked to a lot of musicians obviously, like we've

5:48 Speaker 1: had a Joey Painter on. We've played some of his music,

5:51 Speaker 1: and I appreciate that, by the way, Oh of course, yeah, no,

5:54 Speaker 1: happy to do it. But I think I think we

5:56 Speaker 1: even talked with you about how, you know, dealing with trauma,

5:59 Speaker 1: dealing with with negative experiences, if you can take that

6:02 Speaker 1: and create something with it, that's like, you know, the

6:06 Speaker 1: best thing at least because at least then you're taking

6:08 Speaker 1: it and doing something constructive with it, you know. And

6:11 Speaker 1: and it's one of the tools that we have to

6:13 Speaker 1: work through things is through our creativity and to use

6:18 Speaker 1: that to want to inspire people and to put positivity

6:21 Speaker 1: out in the world. I think that's wonderful.

6:23 Speaker 3: Because everybody's like motivated by different things. Yeah, Like that's

6:27 Speaker 3: what the four the overall four things of the brand is.

6:30 Speaker 3: It's like what motivates you to do you? Are you

6:32 Speaker 3: home motivated? Are you hustle made? Are you hungry motivated?

6:36 Speaker 3: Or are you like hot mess motivated? Are you motivated

6:38 Speaker 3: by making money so you can go out and party

6:40 Speaker 3: on the weekends? Like I wanted four different pillars of

6:45 Speaker 3: like the brand of like what it means to anybody.

6:48 Speaker 1: When you look back now in twenty twenty four, when

6:51 Speaker 1: you look back to twenty fifteen, has this what form

6:58 Speaker 1: is for I'm sorry, four HIM has become Does it?

7:03 Speaker 1: Does it match with what you had envisioned? Or has

7:05 Speaker 1: it changed along the way? Has it gone through some

7:08 Speaker 1: different Not really, It's pretty much been the same.

7:10 Speaker 3: It's like a motivational brand, like what gets you to

7:13 Speaker 3: get up out of bed in the morning? Yeah, Like

7:15 Speaker 3: right now my motivation is my wife and my three

7:18 Speaker 3: going to be four dollars?

7:19 Speaker 1: Yeah? Yeah, wow, going to be for so you've got

7:22 Speaker 1: another one on the way. Congratulation. Yeah, So I assume

7:27 Speaker 1: this shirt is a four HM shirt for those watching online?

7:30 Speaker 1: What moves do you? What moves you to do you?

7:35 Speaker 1: How many different like like right now, how many different.

7:38 Speaker 3: Shirts are There's a available a lot, a lot, Yeah,

7:41 Speaker 3: different price points. I have shirts as low as seventeen

7:45 Speaker 3: dollars on the website and then you just pay for shipping. Yeah,

7:47 Speaker 3: and then as high as thirty five depending on the design.

7:51 Speaker 1: Yeah. Now is it just shirts or do you also hats, hats, hooties? Yeah, excellent, excellent.

7:56 Speaker 1: And wristbands, Oh, wristbands. Yeah.

8:00 Speaker 2: I'm always saying get that on wristbands and uh that's

8:02 Speaker 2: one of the shows and stuff.

8:04 Speaker 5: Yeah, totally.

8:05 Speaker 1: We've had schuckers.

8:06 Speaker 4: People love rist bands and they'll put them on. They'll

8:09 Speaker 4: keep them on too.

8:10 Speaker 1: Yeah. Yeah, yeah. Do you have headbands too? Not yet? No?

8:15 Speaker 3: No, okay, no headbands and brace and uh, wristbands yet?

8:18 Speaker 1: Okay?

8:19 Speaker 5: Do you.

8:22 Speaker 1: Like how do you what? What is your marketing strategy?

8:24 Speaker 1: Like I assume because of your association with with Joey Painter,

8:28 Speaker 1: for example, I assume you you are you kind of

8:32 Speaker 1: involved in the hip hop community in terms of of

8:35 Speaker 1: the marketing and promotion of what you do.

8:37 Speaker 2: Can I say that this guy is like one of

8:39 Speaker 2: the biggest supporters of local hip hop in New England.

8:42 Speaker 2: He loves everybody that does hip hop, whether it's this

8:46 Speaker 2: genre of the young age or the older heads doing

8:48 Speaker 2: the boom bap. Still, yeah, he supports everybody.

8:51 Speaker 1: Yeah, excellent.

8:53 Speaker 3: Most of the most of the shows that show does,

8:55 Speaker 3: like I try to make up on appearance. I try

8:58 Speaker 3: to be there for most of them. Yeah, if I

9:00 Speaker 3: physically can be.

9:01 Speaker 1: Yeah.

9:02 Speaker 3: I set up a table. I selled like special T

9:04 Speaker 3: shirts there. YEA designed a couple T shirts for Joey

9:08 Speaker 3: specifically cool that are exclusive on the website.

9:12 Speaker 5: Get I guess to.

9:13 Speaker 2: Go back to the question that you asked for the guy,

9:15 Speaker 2: I just thought about it too. It's like a lot

9:16 Speaker 2: of mental health awareness. Get yourself up and do the

9:21 Speaker 2: work so that you feel good later. That's stuff that

9:24 Speaker 2: I've learned, especially working with him and writing the songs

9:27 Speaker 2: that I've written. And he's like, if he supports you,

9:32 Speaker 2: he's gonna let you know. And that's He's totally supported

9:35 Speaker 2: me for the years. And that's why I'm like, yo, okay,

9:39 Speaker 2: let's get you going. Come on, bring a table out.

9:42 Speaker 2: Anytime I have a show, I don't care where it is.

9:43 Speaker 2: If we can get it going, do it.

9:45 Speaker 1: That's excellent.

9:46 Speaker 2: And he's selling them. Man, they're out there. P Rob

9:49 Speaker 2: loves it.

9:50 Speaker 5: Who else copped a bunch of I've.

9:53 Speaker 1: The farthest it's gone.

9:54 Speaker 3: It's there's a hat kicking around in Missouri, there's a

9:57 Speaker 3: hat kicking around in Tennessee, a couple t shirts in Tennessee.

10:01 Speaker 3: But yeah, local artists out there. His name is Big Smow.

10:03 Speaker 3: He's been on A and E and oh okay shot

10:07 Speaker 3: Big Bar Rescue. He's now running a food truck. So

10:10 Speaker 3: he's kind of like taking a hiatus.

10:12 Speaker 1: Yeah.

10:13 Speaker 4: So now you get little pieces of yous starting to

10:15 Speaker 4: spread across the country.

10:16 Speaker 1: Yeah.

10:17 Speaker 3: Yeah, I wanted to do that. I was doing that

10:19 Speaker 3: for Joe before. Like literally I was his street team,

10:21 Speaker 3: like when I went on vacation.

10:22 Speaker 5: One Man Street.

10:24 Speaker 3: He would give me a stack of CDs and I'd literally, hey,

10:27 Speaker 3: listen to my friend. Hey we go back ten years,

10:30 Speaker 3: take a listen to this. My brother's in Vegas. I'm like, here,

10:33 Speaker 3: take this. And one of the funniest experiences I had,

10:35 Speaker 3: me and my wife were going to a hip hop

10:37 Speaker 3: show in Wally's in Hampton Beach and there was an

10:41 Speaker 3: artist named Echo from Las Vegas that I met years ago,

10:45 Speaker 3: and he was he was like walking around and I

10:47 Speaker 3: could recognize him because I knew him from the past,

10:49 Speaker 3: and I was like, hey, I got a couple of

10:51 Speaker 3: CDs of my boy, Joey, you want to take a

10:53 Speaker 3: take a listen to these and take a couple of

10:56 Speaker 3: pictures just so I can help my buddy. And he's like, yeah,

10:59 Speaker 3: no problem, that's all awesome, And we got pictures online

11:02 Speaker 3: with him home to a Joey CDs. One was in

11:04 Speaker 3: the rap group that he was in at the time

11:06 Speaker 3: called The Kingdom, and the other one was his brand

11:08 Speaker 3: new CD that just came out.

11:09 Speaker 1: Oh that's very cool. Yeah, yeah that was when you

11:13 Speaker 1: have to fill in order for somebody in another part

11:16 Speaker 1: of the country. That must be pretty cool. Yeah.

11:18 Speaker 3: I get notifications on my phone because of the app

11:20 Speaker 3: I use, and it's fun, Like not everybody buy stuff,

11:22 Speaker 3: but it's pretty awesome when you see, like I'm irishman

11:25 Speaker 3: at time when you see like Ireland pop up on

11:28 Speaker 3: your phone and it's like somebody from Ireland's looking at

11:29 Speaker 3: your website, Like it's just mind blowing and like some

11:32 Speaker 3: of the places.

11:33 Speaker 1: That you never would have thought would actually.

11:35 Speaker 3: Look at, like American stuff that like they have like

11:37 Speaker 3: a reputation of not liking us, and then you see

11:40 Speaker 3: their country pop up on your phone saying that you

11:42 Speaker 3: look even if it's like fifteen seconds. Yeah, I'm like, wow,

11:45 Speaker 3: that's pretty cool. Yeah, it's it's not like universal yet,

11:48 Speaker 3: but just getting those little notifications when it pops up

11:52 Speaker 3: saying that somebody from somebody else is looking at your stuff,

11:55 Speaker 3: It's like, holy crap.

11:56 Speaker 4: Oh yeah on where what people tap into you after

12:00 Speaker 4: the show because we're broadcasting everywhere.

12:02 Speaker 1: Oh yeah, well that's the beauty of the of the internet. Yeah,

12:08 Speaker 1: you plug the website.

12:09 Speaker 5: What it's called.

12:10 Speaker 3: Yeah, it's www fouryhmclothing dot com.

12:14 Speaker 1: Yes, yes, it's prett easy to remember. And we're also.

12:17 Speaker 4: Carrying out your Facebook page and links as well into the.

12:19 Speaker 1: Yeah, pretty much. Yeah, gotcha, thank you. Yeah, we're on.

12:23 Speaker 3: I'm on Instagram, Instagram as roychim Clothing. I'm also on

12:26 Speaker 3: TikTok as mister Foychim Clothing or mister foym.

12:32 Speaker 1: I'm curious so over over the course of this, so

12:34 Speaker 1: it's been nine years, right, because i'm bat of mouth,

12:37 Speaker 1: because you started in twenty fifteen. What are some of

12:39 Speaker 1: the just like I said, I love talking to entrepreneurs,

12:42 Speaker 1: what are some of the challenges.

12:44 Speaker 3: Just getting people to like respect you and like take

12:47 Speaker 3: a look, like a serious look at it, and like

12:50 Speaker 3: not just think I've been doing it since twenty nineteen.

12:52 Speaker 3: Like that's when I literally put the four hundred dollars

12:54 Speaker 3: up at Conquered and was like, I'm registering the name.

12:57 Speaker 1: This is the website, like oh, twenty nine.

13:00 Speaker 3: Yeah, twenty nineteen is when I physically wanted the business.

13:03 Speaker 3: Twenty fifteen is when I started looking for people that

13:05 Speaker 3: would actually listen to my ideas. Oh I draw the design, yeah, yeah,

13:09 Speaker 3: which one of them? Think one of them was Joey's

13:12 Speaker 3: friend at first. Yeah, was this guy called mister Crane.

13:15 Speaker 3: He's out in Washington. Oh, he did some of the

13:17 Speaker 3: cool designs I did. At first, it wasn't exactly what

13:20 Speaker 3: I wanted, but it was all right, a step in

13:22 Speaker 3: the right direction. And then I found the guy in Kentucky. Yeah,

13:25 Speaker 3: and he listened. He like took the like I literally

13:28 Speaker 3: it's fun when you literally can just tell somebody like

13:31 Speaker 3: what you're thinking and they can physically do it, Like

13:34 Speaker 3: I did that with a T shirt or Joey's Like

13:36 Speaker 3: I was like, I want toys in the attic, but

13:38 Speaker 3: I want Joey as like a bearded little kid finding

13:41 Speaker 3: a stack of hip hop albums.

13:42 Speaker 1: Oh that's cool.

13:43 Speaker 5: Like when I say I almost wore that shirt today too.

13:46 Speaker 2: Oh you should, but I have recently lost some wheat

13:49 Speaker 2: and I'm swimming in it.

13:51 Speaker 1: I did not you need a new one. That's that

13:53 Speaker 1: what you're saying. I need to need to know. Like, man,

13:56 Speaker 1: that's good.

13:56 Speaker 2: Yeah, and that's part of the motivation. And then like

14:00 Speaker 2: I take that. I tell them I was like, bring

14:02 Speaker 2: a brand to the gym I go to, you know,

14:03 Speaker 2: jump on the treadmill. Wear his hat all the time.

14:08 Speaker 2: I think I wore it for like a year straight,

14:10 Speaker 2: that black and white one.

14:11 Speaker 1: That got lost. Yeah, he wore that every day. Somebody

14:13 Speaker 1: still but I think you dropped it in the store.

14:16 Speaker 5: But yeah, well somebody took it. It's gone. I hope

14:19 Speaker 5: they're rocking it.

14:20 Speaker 1: Something that happened to my daughter too.

14:22 Speaker 3: Like my youngest daughter, Aliyah put me, I'm sorry, put

14:26 Speaker 3: the hat on her sister and we were like trying

14:29 Speaker 3: to get a car starter for our other car to

14:32 Speaker 3: jump start it, and it was snowing out and I

14:34 Speaker 3: think it fell out of like either at Walmart and

14:36 Speaker 3: Seabrook or at like a VIP and like nobody noticed

14:40 Speaker 3: that it was gone for like a long time. And

14:41 Speaker 3: then my daughter's like my hat's gone. I don't know

14:44 Speaker 3: when my hat went. So literally she was upset because

14:47 Speaker 3: her sister lost it. We have no idea where it went.

14:50 Speaker 3: So there's one. There's a United States flag one kicking around.

14:53 Speaker 3: So I had to get her a new one for

14:54 Speaker 3: her birthday.

14:55 Speaker 1: Yeah, and she loves it. Yeah, good good. So so

15:00 Speaker 1: part of the challenge of finding people to work with

15:02 Speaker 1: to design.

15:04 Speaker 3: No, not really, not anymore like Lee Giles out in

15:07 Speaker 3: Portland is off Giles Giles.

15:09 Speaker 5: Sorry correction, that was my bad too, that Lee Giles.

15:14 Speaker 1: He's a really good artist.

15:15 Speaker 3: Like literally with the kids in the attic design, it

15:18 Speaker 3: literally was like I want this album cover, put your

15:21 Speaker 3: own spin on it. Yeah, but it's Joey finding a

15:24 Speaker 3: credit like you can pick any you can pick whatever

15:26 Speaker 3: hip hop albums you want, ok, whatever, And he threw

15:29 Speaker 3: some like some subtle hints in ther He threw a

15:32 Speaker 3: Joey Joey Painter's record in there, Joey's Sun Convide.

15:36 Speaker 1: He left that in there. And it's such a cool shirt.

15:40 Speaker 1: That's a great concept, that's a great idea.

15:42 Speaker 2: He is super talented too. That guy can do He

15:46 Speaker 2: should do more work than he does. He did a

15:51 Speaker 2: Deadpool Wolverine opening night. Yeah, come out see the movie

15:55 Speaker 2: and get yourself portrait the way I draw it comic book.

15:58 Speaker 2: It was so good. Yeah, he's awesome. Wow, he deserves

16:02 Speaker 2: you deserve four HM Lee Giles. They work really hard.

16:06 Speaker 1: Yeah, I forget you. You work really hard.

16:08 Speaker 3: He does so much locally to like his dude just

16:12 Speaker 3: literally I wish I had a table there. He literally

16:14 Speaker 3: just him and a neighbor behind our Walmart store that

16:18 Speaker 3: we work at. Was literally like I saw that show

16:20 Speaker 3: that you guys did in the parking lot of Walmart. Oh,

16:23 Speaker 3: and I literally want to throw a back to school

16:25 Speaker 3: drive in my front yard.

16:27 Speaker 5: Shout out, Richard Riley.

16:28 Speaker 4: Do you do tables at events?

16:30 Speaker 1: Yes, with Joey, I've been to a handful of them.

16:33 Speaker 4: Yes, Oh that I might have one that you might

16:35 Speaker 4: be interested in, But I don't want to get into

16:36 Speaker 4: that yet. I want to ask you a question about

16:38 Speaker 4: four HM clothing. I noticed that you have a sponsored collection.

16:42 Speaker 4: Talk about what that is.

16:43 Speaker 3: Well, a sponsor collection right now, Joey's actually bigger than

16:47 Speaker 3: a sponsor now. Like at first he started as like, Hey,

16:50 Speaker 3: I'll design, I'll come up with ideas, I'll design shirts,

16:53 Speaker 3: I'll send them your way, you give the stamp of approval,

16:56 Speaker 3: and if you like it, I'll sell it to promote

16:58 Speaker 3: you as well as my brand. And Joey's like, yeah,

17:02 Speaker 3: so like his his album cover of his last album

17:05 Speaker 3: was literally not supposed to be the album cover. It

17:08 Speaker 3: literally was a design that I was like, I love that.

17:11 Speaker 3: I want to run that as a T shirt. But

17:13 Speaker 3: the album cover that he had, for some reason, Spotify

17:16 Speaker 3: wouldn't approve it really, so then he was like, I

17:18 Speaker 3: had to go with the yellow shirt design that you loved,

17:22 Speaker 3: that's the album cover.

17:23 Speaker 1: Yeah, And I was like, holy crap, that's awesome. Oh

17:27 Speaker 1: very cool. Yeah. Yeah, he has a couple.

17:29 Speaker 3: There's an artist that literally I met through Joey in Portland.

17:35 Speaker 3: We were doing a festival in downtown Portland like a

17:37 Speaker 3: couple of years ago, and there's this kid called well,

17:40 Speaker 3: I think it's called blue Boy blue Jay, and he

17:43 Speaker 3: does like R and B hip hop, like really like

17:45 Speaker 3: touching stuff and he just hit me up one day

17:47 Speaker 3: and he's like, I want to I want to be

17:49 Speaker 3: I want I don't know how how that works, but

17:52 Speaker 3: I love to tag you and say that you're sponsored

17:54 Speaker 3: by me, Like I sponsor you, and I was like, okay, yeah,

17:58 Speaker 3: And then I have a kid out in New York

17:59 Speaker 3: that's struggling with like like a disease that's like really

18:04 Speaker 3: ripping up his pancreas.

18:06 Speaker 1: And his name is b K. He's he was huge

18:08 Speaker 1: in the Underground Seed back in the day.

18:11 Speaker 3: He's trying to like get his health back so he

18:12 Speaker 3: can go back and tour the country.

18:14 Speaker 1: Like not just America.

18:15 Speaker 3: This guy was huge like in like other countries like Czecho, Slovakia,

18:19 Speaker 3: like all these foreign countries would literally pay him like

18:22 Speaker 3: thousands of dollars to fly over there, do hip hop

18:24 Speaker 3: events and fly home. But going back to that, like

18:28 Speaker 3: the coolest thing that ever happened at a Joey show

18:31 Speaker 3: was a couple of years ago. There's this rapper called

18:33 Speaker 3: m Dot out of Massachusetts.

18:35 Speaker 1: Yeah, I'm familiar with them Dot.

18:36 Speaker 2: And a shadow at m dot ems undoucati all them sorry.

18:42 Speaker 3: And I'm not used to it. I was like, I

18:43 Speaker 3: really liked that shirt of yours. Would you mind taking

18:47 Speaker 3: one of mine? And I'll take yours and I'll and

18:50 Speaker 3: I'll rock yours every chance I get to wear it,

18:52 Speaker 3: because it's just this freaky Mike Tyson design, like it's

18:55 Speaker 3: Mike Tyson from the eighties. He's like bloodshot eyes and

18:57 Speaker 3: he has like a Michael I'm sorry.

19:00 Speaker 1: He has a Freddy Kruger glove.

19:02 Speaker 3: And it's just like an eerie picture because it's like

19:05 Speaker 3: the Killer Mike Tyson, Like, yeah, everybody was terrified of

19:07 Speaker 3: this Mike Tyson when he was twenty years old, and

19:09 Speaker 3: it's like a horror Mike Tyson. So I was like,

19:12 Speaker 3: I'll if you don't mind, I'll give you my shirt

19:15 Speaker 3: and I and I'll take yours if that's all right

19:18 Speaker 3: with you, And he's like, yeah, anything to support local people.

19:21 Speaker 1: Yeah. He literally took that.

19:23 Speaker 3: On tour with him, like in like Germany and was

19:25 Speaker 3: wearing it. Oh cool, and he's like took pictures and

19:28 Speaker 3: sent them back to me. I was like, that is

19:30 Speaker 3: so awesome.

19:30 Speaker 2: Yeah, don't I don't know if I'm supposed to say it,

19:33 Speaker 2: but t I dub Amplified Audio a big shout out

19:36 Speaker 2: came through and they're actually working on He's got a

19:39 Speaker 2: beat with EMS members, m Dot, a couple others working

19:43 Speaker 2: on a song collap for a project that might end

19:46 Speaker 2: up on a ti IDOB album. But he's talk about

19:50 Speaker 2: hustlers and uh, you know, mental health awareness, like that's

19:55 Speaker 2: what the song is all about too.

19:56 Speaker 5: I hope, I hope it comes to light and it's

19:58 Speaker 5: really really good.

19:59 Speaker 1: Oh that's cool.

20:00 Speaker 5: This I hope they do a video and wear his

20:02 Speaker 5: shirt is something that'd be so cool.

20:03 Speaker 1: Yeah, yeah, no kidding.

20:04 Speaker 2: Know.

20:05 Speaker 3: Last summer we actually shot a music video together for

20:07 Speaker 3: one of his songs, and it was probably one of

20:09 Speaker 3: the funniest experiences I've had. Like, like I used to

20:12 Speaker 3: do media when I was in like high school, but

20:14 Speaker 3: I've never been part of like a music video. Yeah,

20:16 Speaker 3: like in like actually like featured in it. Yeah, And

20:19 Speaker 3: it was just like a cool, like a total cool experience.

20:22 Speaker 1: Yeah. We literally shot it in Dover.

20:24 Speaker 5: Oh shout out Brian Linguist.

20:25 Speaker 1: And what was the name of that song? Joey left right? Okay,

20:30 Speaker 1: so that's on YouTube, I assume, right.

20:33 Speaker 5: Yeah, we got all four videos.

20:35 Speaker 2: So the cool thing about that is press Room, Portsmouth,

20:40 Speaker 2: New Hampshire, October fifteenth. I'm gonna plug real quick. Yeah,

20:44 Speaker 2: we're doing a show where we're going to perform to

20:48 Speaker 2: all four music videos. So this guy's gonna be up

20:51 Speaker 2: on the big screen, like you know, projective if it

20:53 Speaker 2: works out right. Yeah, and then his brand is that

20:55 Speaker 2: that video that he's that we did was a bunch

20:58 Speaker 2: of shots. I was wearing the hat, you know, he's

21:00 Speaker 2: wearing his shirt, just totally highlighting a quickly you know,

21:06 Speaker 2: four hms because it's all about product placement too.

21:09 Speaker 5: When they see that videos and stuff, Hey, what's that?

21:12 Speaker 5: I'm going to look that.

21:13 Speaker 1: Up exactly exactly.

21:15 Speaker 2: Yeah, so performing to all four music videos, We've got

21:18 Speaker 2: like the set version of the videos with no lyrics there.

21:22 Speaker 5: And it'll be really really cool.

21:23 Speaker 1: Oh sweet.

21:24 Speaker 5: He was a definite inspiration for that second video.

21:27 Speaker 3: Like the good thing about Me and Joey, Like at

21:29 Speaker 3: first I was more of like his rockie, Like I

21:32 Speaker 3: was trying to figure out how I was doing, how

21:33 Speaker 3: I was going to do this, but I was seeing

21:35 Speaker 3: what he was doing, Like this kid started recording rap

21:38 Speaker 3: music in his kitchen, like with like run of the

21:42 Speaker 3: mill stuff that you could buy, and I was like, Joey,

21:46 Speaker 3: this is awesome. Like we met through work, Like I

21:48 Speaker 3: didn't know he was into rap music. We just were

21:51 Speaker 3: talking one day and he was like.

21:52 Speaker 5: You knew a bunch of people I knew too, Yes,

21:54 Speaker 5: So that was a small world.

21:57 Speaker 3: And then I was we were talking about rap music

21:58 Speaker 3: and I was like, we were chopping it up and

22:02 Speaker 3: I was like, you do rab music And he's like, yeah,

22:04 Speaker 3: you didn't know. I was like no, he's literally out

22:06 Speaker 3: of the blue.

22:06 Speaker 1: He came in.

22:07 Speaker 3: He handed me a CD one day and I was like,

22:10 Speaker 3: if you're giving me something, I want you to sign it.

22:13 Speaker 3: I have to tell me what it is. So if

22:15 Speaker 3: I don't, I don't want to get it lost in

22:16 Speaker 3: the shuffle of the other. You know how it was

22:18 Speaker 3: in the early two thousands, like everybody had a big,

22:20 Speaker 3: huge book. Of course you get in trouble for hold

22:22 Speaker 3: nees while we're driving. You could drive your phone, you

22:25 Speaker 3: could drive your car. What could need while you were

22:27 Speaker 3: trying to grab a new CD?

22:28 Speaker 1: I remember that.

22:29 Speaker 2: Well got my ironic CD booklet, that thick book in

22:34 Speaker 2: my trunk right now.

22:35 Speaker 5: Ever since high school, I've like, I've never let it go.

22:38 Speaker 4: I used to call that when I was working ems

22:41 Speaker 4: job security. The newspaper and the book on the steering wheel. Oh,

22:46 Speaker 4: I know, with watching the road, I mean, what's what's

22:48 Speaker 4: that worth?

22:49 Speaker 5: I know what you were doing. Yeah, you're looking for

22:51 Speaker 5: a song my horoscope.

22:55 Speaker 3: I think I'm like Joey. I literally think I have

22:57 Speaker 3: a couple of those books at home. But luckily you

22:58 Speaker 3: can just hook the phone into the internet right now, yeah,

23:01 Speaker 3: and literally just turned Spotify it on and playing like

23:04 Speaker 3: hours and music exactly exactly to try to drive the

23:07 Speaker 3: car with your knee, Yeah, trying to grab the new CD.

23:10 Speaker 1: Although physical CDs are still so very much a thing.

23:12 Speaker 1: In fact, you know, our previous guests we had on

23:14 Speaker 1: the first hour, the Forest Forgets, brought us a CD.

23:17 Speaker 1: We actually have a I tell everybody this week, we

23:19 Speaker 1: actually have a CD player here in the station. I

23:21 Speaker 1: think the only one who uses it is Rob as

23:22 Speaker 1: a Vido on granted State of Mind on Fridays, But

23:25 Speaker 1: we actually have a we do have a functioning CD

23:27 Speaker 1: player here. But yeah, that's funny now. I remember the

23:30 Speaker 1: days with the big book of CDs very very well.

23:34 Speaker 1: So uh yeah, So obviously, so you're you're really plugged

23:37 Speaker 1: in with the hip hop scene, which is I mean,

23:39 Speaker 1: would you say that that's probably essential? I would think,

23:42 Speaker 1: right if.

23:43 Speaker 3: It wasn't for them, I don't think I'd be doing

23:45 Speaker 3: as good as I am, Like, yeah, because of me

23:47 Speaker 3: being originally being like Mickey for Joey and then the

23:50 Speaker 3: roles of kind of like we've kind.

23:51 Speaker 5: Of both nicking each other.

23:53 Speaker 1: We're kind of both mickeing each other now.

23:55 Speaker 3: Like literally I'm like when I'm feeling down and like,

23:58 Speaker 3: I don't know if I want to keep doing this,

24:01 Speaker 3: Like I'm not making the money that I think I

24:03 Speaker 3: should be doing. Yeah, Like it's still kind of a

24:06 Speaker 3: side hustle, Like I still have a regular nine to

24:08 Speaker 3: five to support my family. The ultimate goal is to

24:10 Speaker 3: not have a nine to five and literally have a

24:13 Speaker 3: hopefully someday like a brick and mortar store. Literally you

24:17 Speaker 3: can come in and touch the product, feel it right.

24:21 Speaker 3: But until then, it's pretty much just a print on demand,

24:23 Speaker 3: Like you literally go to the website, you see something

24:25 Speaker 3: you like, you place the order, it gets sent to me,

24:29 Speaker 3: it gets printed, and then it gets sent out to

24:31 Speaker 3: the consumer.

24:32 Speaker 4: I love one of them, but I can't tell you

24:34 Speaker 4: which one because it's a bad word.

24:35 Speaker 1: Oh something we can't but it's my.

24:38 Speaker 4: Favorite word that I say in almost all of my speeches.

24:40 Speaker 1: Oh okay, that's probably Joey's least favorite one.

24:47 Speaker 4: The BS one.

24:49 Speaker 5: Oh I can't. I have to look at it again.

24:52 Speaker 1: One of the newest ones.

24:53 Speaker 3: He's not a fan of but I'm a towny kid

24:55 Speaker 3: and it was in a towney movie and I just

24:57 Speaker 3: changed the F to a pH.

25:00 Speaker 1: And I love and I love that.

25:02 Speaker 3: I love that because it was a as a towny kid,

25:05 Speaker 3: like when you have aspirations to do big things, there's

25:09 Speaker 3: people that have done big things before you, like Bill,

25:12 Speaker 3: Bill Barr, like Mark and Mark.

25:14 Speaker 1: I'm sorry, Mark Wahlberg.

25:15 Speaker 5: He almost said Marky Mark.

25:17 Speaker 3: I did almost said Marky Mark. And like Ben ben

25:21 Speaker 3: Affleck and like Matt Damon. They're all from like the

25:24 Speaker 3: areas where I was originally from. Yeah yeah, and like

25:27 Speaker 3: literally came up from nothing.

25:28 Speaker 1: Yeah. Yeah.

25:29 Speaker 3: That movie was a big inspiration because there's a lot

25:32 Speaker 3: of of uh product placements and a lot of scene

25:36 Speaker 3: placements that I've seen that I grew up in. And

25:39 Speaker 3: I'm like, there was a scene in that movie where

25:41 Speaker 3: one of them set it to the other one, and

25:43 Speaker 3: that's where I came up with that T shirt. Oh okay,

25:46 Speaker 3: And then I just threw the Red Sox colors, the

25:48 Speaker 3: Bruins colors. I think there's a forty nine Ers colors

25:50 Speaker 3: because that's my West Coast favorite team, and I think

25:53 Speaker 3: there's a I don't like to say this word on TV,

25:56 Speaker 3: on on the radio, A Yankees one.

25:58 Speaker 1: Oh you know, yes, I have to. I have I

26:01 Speaker 1: have to.

26:02 Speaker 3: I have to have it for the New York I

26:03 Speaker 3: have to have it for the New York kids that

26:05 Speaker 3: are diehard hip hop fans.

26:06 Speaker 1: Of course.

26:08 Speaker 3: Fine, but it's only one. If you see, there's like

26:11 Speaker 3: every Boston team on there.

26:13 Speaker 4: All right, I can give you that. I can give

26:14 Speaker 4: you that.

26:15 Speaker 1: How does that work with Have you ever run in

26:18 Speaker 1: any kind of issues with trademarks and things like that.

26:21 Speaker 1: I know sometimes people in your field, they they run

26:27 Speaker 1: into that where maybe somebody somebody sends a season desists

26:31 Speaker 1: because they don't like, uh, you know, they think you've

26:33 Speaker 1: been fringed on their trademark or their copyright somehow. But

26:36 Speaker 1: you've never run I have not run into that yet. Yeah,

26:38 Speaker 1: that's good.

26:38 Speaker 5: I actually ran into that. Remember years ago, Joey did

26:42 Speaker 5: have that happen.

26:43 Speaker 2: My nickname was Asthmatic and on Facebook, this guy came

26:47 Speaker 2: out of nowhere and was like I got this artist

26:49 Speaker 2: out of I think it was Texas or something like that.

26:52 Speaker 5: It was literally a cease and desist.

26:54 Speaker 2: Yeah, like stop everything, I want you to take everything down.

26:57 Speaker 5: All my friends are like don't do that, right, But.

27:01 Speaker 2: I just stopped using the asthmatic thing and trademarking it.

27:03 Speaker 2: But everybody knows me as asthmatic anyways, you know, just

27:07 Speaker 2: a little nickname if you know, you know, right, because.

27:11 Speaker 1: I think I still use it on Facebook, isn't it?

27:13 Speaker 1: You have it in parentheses, don't you?

27:15 Speaker 5: Yeah?

27:15 Speaker 1: Yeah?

27:15 Speaker 5: Yeah, That's why I was like, eh, yeah, take a hag, buddy.

27:18 Speaker 1: I literally told him.

27:20 Speaker 3: I literally told him the same thing when he was

27:22 Speaker 3: like justin this guy's threatening to assume me. I'm like,

27:25 Speaker 3: I don't think you can own a name, but if

27:27 Speaker 3: you could, know you can. If you can, I'm like,

27:31 Speaker 3: can I see what it looks like? And he sent

27:33 Speaker 3: it to me, and I didn't think it looked legit

27:34 Speaker 3: enough to be real, right, So I was like, I

27:36 Speaker 3: wouldn't worry about it. If you got a real one

27:39 Speaker 3: that had like an attorney signature on the bottom, then

27:41 Speaker 3: I think you'd be a little more afraid of it, right,

27:43 Speaker 3: Like this looks like something this dude typed in his

27:45 Speaker 3: basement and said it to you to like scare you,

27:48 Speaker 3: because he's trying to build a name for himself. Like

27:50 Speaker 3: if somebody knew who this other guy was, there would

27:52 Speaker 3: have been a lot more people going, hey Joey, right, that.

27:56 Speaker 4: Happened to me years ago on Facebook Because on Facebook

27:59 Speaker 4: I have this little it's a nick the Liberty Lady,

28:01 Speaker 4: and this woman like sent me this nasty girl like

28:04 Speaker 4: I had that for I just ignored her. Oh yeah whatever.

28:10 Speaker 2: Written I think in uh uk Or I might have

28:14 Speaker 2: been Australia. I can't remember, but this, like plenty of

28:17 Speaker 2: them out Oh yeah, yeah, it's ideas are used up

28:21 Speaker 2: all the time. You can't threaten to sue somebody just

28:23 Speaker 2: because of that, you scare the little guy like trying

28:26 Speaker 2: to make a name for himself.

28:29 Speaker 1: Let it go. I actually like.

28:30 Speaker 3: His name better now did Joey? What he actually hasn't

28:33 Speaker 3: broken down to stand for? I think it's a lot

28:36 Speaker 3: like has more meaning behind it than the asthmatic. Like

28:38 Speaker 3: I agree, I get why he used the asthmatic at

28:40 Speaker 3: first was because of the asthma, and he was like

28:43 Speaker 3: taking a weakness and turning it into a strength.

28:46 Speaker 1: Yeah, but I like his new like the nude. What

28:48 Speaker 1: does Joey stand for?

28:49 Speaker 4: Now?

28:49 Speaker 1: And I can I can relate to asthmatic?

28:51 Speaker 2: But yes, I'll beaut all what I I literally took

28:58 Speaker 2: my name and made it a a acronym.

29:01 Speaker 5: Just only explain yourself.

29:03 Speaker 1: Oh see, I didn't realize that.

29:05 Speaker 2: I never put it on a T shirt or anything.

29:06 Speaker 2: But I mean, babe, maybe maybe that's idea, but I

29:11 Speaker 2: literally like after that happened, I was like, real name,

29:13 Speaker 2: no gimmicks, I don't care. I'll just go Eric sermon

29:16 Speaker 2: on him. It's okay. Joey Painter has a good ring

29:20 Speaker 2: to it. I think, no, he goes aside, but you

29:22 Speaker 2: know it's just easier.

29:24 Speaker 5: Was there's no trademark. What are you gonna assume me

29:26 Speaker 5: for my name? Get out of here. That's my real name. Sorry.

29:28 Speaker 3: And I think you can do a lot of cool

29:30 Speaker 3: like play on words with Joey's name Joey Painter, like

29:34 Speaker 3: you can make you could. There's thousands of paint companies

29:36 Speaker 3: that have cool designs, like literally, you can make a

29:39 Speaker 3: thousand different Joey Painter T shirts.

29:41 Speaker 1: Literally.

29:42 Speaker 3: One of his rap songs is I'm I'm only a

29:44 Speaker 3: painter or just or I'm just a painter.

29:47 Speaker 5: Rapper, I'm a painter.

29:48 Speaker 4: Yeah, my mom did a logo from years ago. She

29:50 Speaker 4: had a lot of fun with the last name Coffee.

29:53 Speaker 5: You could do anything Oh yeah, that's awesome.

29:55 Speaker 4: Oh yeah, my son used to have friends that called

29:58 Speaker 4: him mister decaffeinated.

30:00 Speaker 1: See. The nice thing about my name is, uh, the

30:02 Speaker 1: the chances of a Matt Connorton emerging somewhere and saying, well,

30:07 Speaker 1: you can't call your radio show Matt Connorton unleashed because

30:10 Speaker 1: that's my name. It's just not going to happen. Like,

30:12 Speaker 1: there's very few Connorton's. It's just not gonna happen.

30:15 Speaker 4: There is one other Matt Connorton's spelled the same way

30:17 Speaker 4: as you, and it's your uncle.

30:19 Speaker 1: That's right, that's right.

30:21 Speaker 3: I don't think your uncle's going to see you. He

30:23 Speaker 3: may want to come on the radio show once in

30:24 Speaker 3: a while, right, at.

30:26 Speaker 4: Least seven Jennifer Coffee's in the stadium here.

30:28 Speaker 1: Yeah, Jennifer Coffee is a common name. Yeah yeah, but

30:31 Speaker 1: uh but yeah, I don't uh, I don't have that

30:33 Speaker 1: uh that issue certainly. So what now? So the long

30:38 Speaker 1: term goal is is to to really blow up and

30:41 Speaker 1: make this a full time that's the ultimate goal.

30:44 Speaker 3: Like, the ultimate goal is to be big enough that

30:46 Speaker 3: I can employ my wife, my kids, Joey Painter's kids,

30:49 Speaker 3: my other friends that are all over the country's kids. Yeah,

30:52 Speaker 3: the ultimate goal before I die is to like be

30:55 Speaker 3: like Nike. Yeah, maybe not as big as Nike, but

30:59 Speaker 3: like edition T shirts, Like I don't want everybody to

31:02 Speaker 3: have the same shirt, like right, like a hundred maybe

31:05 Speaker 3: one hundred and four shirts of one design and then

31:07 Speaker 3: when it hits one hundred and four, like put it

31:08 Speaker 3: in retirement, okay, and then come up with a new design.

31:12 Speaker 3: So like literally not everybody has the same shirt.

31:16 Speaker 1: Right, do you have a do you have like a

31:19 Speaker 1: plan and a strategy to get there or is it

31:22 Speaker 1: more adjusted?

31:22 Speaker 3: You're just gonna keep grinding it, Just keep grinding. That's

31:24 Speaker 3: the that's the fun of the hustle about it. Yeah,

31:26 Speaker 3: Like literally that's what gets me up in the morning.

31:28 Speaker 3: Like I always kept circling back to it. Yeah, Like

31:32 Speaker 3: I was dabbling in so much other things at one time,

31:34 Speaker 3: Like I I wrote poetry for the longest time.

31:36 Speaker 1: Yeah.

31:37 Speaker 3: When I was going to school, I wrote short stories,

31:40 Speaker 3: and then I had a teacher when I was in college,

31:42 Speaker 3: like creative writing was like you can say all the

31:45 Speaker 3: same things without trying to put like a thousand people

31:48 Speaker 3: in it, Okay, you can simplify it. Yeah, So I

31:52 Speaker 3: was doing that for a long time. I still have

31:53 Speaker 3: that on the back burner at home. But this this

31:56 Speaker 3: always was like the calling. It always kept circling back. Okay,

32:00 Speaker 3: it's two thousand and two, Like how am I going

32:01 Speaker 3: to do this? And even when I was dabbling other things,

32:05 Speaker 3: for some strange reason, like the universe always pulled it

32:08 Speaker 3: back like out of nowhere. Like I'd see something and

32:13 Speaker 3: I'm like, oh, I could make a design with that. Yeah,

32:16 Speaker 3: like I physically can't draw it, but I can find

32:18 Speaker 3: somebody that would listen to me and put their spin

32:22 Speaker 3: on it, and it would be pretty close to the

32:24 Speaker 3: like the division that I had.

32:26 Speaker 1: Sure, is that ever frustrating to you that that you

32:29 Speaker 1: can't just draw yourself? Or Yeah, it's a big frush

32:32 Speaker 1: like I try.

32:33 Speaker 3: Like there's literally one of my coolest shirts that I

32:36 Speaker 3: ever that I ever had designed. I literally couldn't draw it.

32:41 Speaker 3: So I was working at work one day and I

32:43 Speaker 3: literally looked at my boss and I'm like, I can't

32:44 Speaker 3: get my point across to this artist, and she's like,

32:48 Speaker 3: tell me what you want and I'll draw it and

32:51 Speaker 3: you take a picture of it.

32:52 Speaker 4: Who said it to him?

32:53 Speaker 1: Kelsey, my boss?

32:54 Speaker 3: You never told me that, So there's literally Kelsey, there's

32:57 Speaker 3: literally a there's a literally like a cool pit bull

33:01 Speaker 3: dog looking up at the sky. And it was around

33:03 Speaker 3: the time DMX died, So it was for my daughter,

33:06 Speaker 3: who loves dogs. I love pit bulls, she loves all dogs.

33:10 Speaker 3: So I was literally like, DMX just died, she loves dogs.

33:15 Speaker 3: What if the dog's looking like up in the sky

33:18 Speaker 3: with the rain falling down kind of like because the

33:21 Speaker 3: dog's sad and most of the time when it's drizzling

33:24 Speaker 3: and drizzling outside, like you get that like sadness. So

33:28 Speaker 3: I was like, that would be such a cool idea,

33:31 Speaker 3: but I couldn't, like we kept getting lost in translation.

33:37 Speaker 3: So literally my boss is like, tell me what you want.

33:40 Speaker 3: I will draw it the best of my ability, which

33:43 Speaker 3: is ten times better than I could draw.

33:45 Speaker 1: Yeah, and she drew it.

33:47 Speaker 3: I snapped the picture of it, sent it to the

33:49 Speaker 3: artist and he literally got the vision like that. And

33:53 Speaker 3: I was just like, can I thank you for doing

33:55 Speaker 3: that for me? And she's like, yeah, no problem, That's

33:57 Speaker 3: what friends are for. And I was like, because I

34:00 Speaker 3: don't think he would have been able to get the

34:03 Speaker 3: actual image that I was trying to portray, right, And

34:05 Speaker 3: that's happened before. Literally, I've got frustrated and I'm like,

34:09 Speaker 3: just forget it.

34:09 Speaker 1: Yeah. Do you ever do you ever have to present

34:15 Speaker 1: it to you know, because it sounds like you have

34:17 Speaker 1: more than one artist that you work with, right, So

34:19 Speaker 1: do you ever find yourself presenting something to an artist

34:22 Speaker 1: and they're just not getting it so then you have

34:24 Speaker 1: to take it to a different artists and have them

34:26 Speaker 1: take a crack at us. Yeah.

34:27 Speaker 3: I've literally had to do that before a couple of times.

34:30 Speaker 3: There was a there was a cool design that I

34:32 Speaker 3: was trying to come across, which was it's not released yet,

34:35 Speaker 3: but it's one of the sponsored artists that Joey hooked

34:38 Speaker 3: me up with, and it's like I wanted him like

34:40 Speaker 3: kind of like a scarecrow with like the Blue Jays

34:43 Speaker 3: landing on him. And I sent it to one designer

34:45 Speaker 3: that I've worked with before that's done some cool designs

34:48 Speaker 3: from like the Czech Republic, and he's like, I can't,

34:51 Speaker 3: I can't touch that. I can't. I don't know what

34:54 Speaker 3: to do. It's not my style, it's not my way

34:56 Speaker 3: of doing things. And I was like okay, and then

34:58 Speaker 3: I went on to I went on to Lee and

35:02 Speaker 3: I was like, Lee, this is their kind of concept

35:04 Speaker 3: I want. I'm like, I'm giving you free reins, but

35:07 Speaker 3: this is what I want in the picture. Just do

35:09 Speaker 3: what you do. Yeah, And he literally sent me back

35:11 Speaker 3: and I would have never thought of that. Oh wow,

35:13 Speaker 3: it's not released yet. It's still on the back burner.

35:15 Speaker 3: Like I still have to I think I sent the

35:17 Speaker 3: picture of the design to the sponsored artist. I just

35:21 Speaker 3: haven't posted this shirt yet because I like Joey when

35:23 Speaker 3: I when I put something online, like I want the physical.

35:26 Speaker 3: I want to physically be able to have it and

35:28 Speaker 3: physically give it to the artist, Like Joey has a

35:30 Speaker 3: couple T shirts that I've designed and he's bought or

35:35 Speaker 3: I've given them. Yeah, And that's what pretty much the

35:39 Speaker 3: ultimate plan was was like once it was designed, like

35:42 Speaker 3: present it to this artist and like here you can

35:44 Speaker 3: wear it at shows if anybody wants to, just let

35:46 Speaker 3: them know where you got it.

35:47 Speaker 1: Right right now, who designed your logo? I really liked

35:52 Speaker 1: the logo did well.

35:54 Speaker 3: The secondary logo is four HM Clothing Line, which was

35:58 Speaker 3: designed by Caesar Beavers. He's out, he's the artist that's

36:01 Speaker 3: in Kentucky and he's big in like the underground, like

36:05 Speaker 3: like country rap scene, and one of the country rappers

36:09 Speaker 3: that I was talking to was like, you should really

36:12 Speaker 3: look into this guy.

36:13 Speaker 1: And I was like, what's his name?

36:15 Speaker 3: And he's like, he's called Caesar Beavers because his last

36:17 Speaker 3: name is Beavers and his first name was Christopher and

36:21 Speaker 3: they called him the goat. So I was like, oh,

36:23 Speaker 3: send me some of his stuff, send me his website

36:24 Speaker 3: so I can take a look at it. And literally

36:27 Speaker 3: he was like, yeah, I can do that for you.

36:30 Speaker 3: So when I got my first like big check, I

36:36 Speaker 3: sent it to him. I was like, how much will

36:38 Speaker 3: it cost for you to like build this website and

36:40 Speaker 3: come up with some designs and let me see what

36:43 Speaker 3: you what you got. And he's like, I can build, George.

36:46 Speaker 3: I can build the whole thing. I can throw like

36:48 Speaker 3: a different variety of shirts on there. You tell me

36:51 Speaker 3: what you want, like what colors with designs, and we

36:54 Speaker 3: can go from there. So this is the secondary design.

36:57 Speaker 3: The first one is kind of like a tribal design.

36:59 Speaker 3: That's the the staple one. Because a lot of people

37:02 Speaker 3: tell you have to have like three designs. Right now,

37:04 Speaker 3: we only have two, okay, but I know there's like

37:05 Speaker 3: a third one where it's like either you take both

37:07 Speaker 3: designs and like put them together, or you just take

37:10 Speaker 3: one and have it stand alone by itself, like kind

37:12 Speaker 3: of like just a symbol, which would be the tribal

37:15 Speaker 3: design by itself with no no writing in it.

37:17 Speaker 1: Oh okay, gotcha, gotcha. If you are just joining us,

37:22 Speaker 1: we have Justin here from a four HM Clothing and

37:25 Speaker 1: Joey Painter is here as well. I'm really curious too

37:28 Speaker 1: about marketing in terms of your strategy. Obviously, you know

37:31 Speaker 1: you're really plugged in with the hip hop scene here.

37:35 Speaker 1: What about what other strategies do you use. I would

37:38 Speaker 1: imagine a lot of social media, right.

37:39 Speaker 3: Yeah, we've done social media in the past. We got

37:41 Speaker 3: to get back heavily into that again. But with the

37:44 Speaker 3: fourth thought around the way, like I'm just kind of

37:46 Speaker 3: doing things in baby steps. Yeah, Like before I would

37:49 Speaker 3: take like fifty dollars a month and like throw it

37:52 Speaker 3: to like Facebook and Instagram, and it really wasn't sticking.

37:54 Speaker 1: Yeah, like it it would.

37:56 Speaker 3: You'd see, like the traffic would go up, like people

37:58 Speaker 3: would come look at it. I think more of the

38:01 Speaker 3: best thing to do is like just a heavy promotional

38:05 Speaker 3: side of it, like run more promotions like advertisements and

38:08 Speaker 3: like like deals. I think the deals are what more

38:11 Speaker 3: people are looking for, because I've done a couple of

38:13 Speaker 3: deals and that's what drove the brand like a lot,

38:16 Speaker 3: right right, Like oh, you can get like simplify one

38:20 Speaker 3: shirt and like settle it for like ten bucks, and

38:22 Speaker 3: that seemed to go over real good for like a

38:24 Speaker 3: couple of designs that I've did.

38:26 Speaker 1: Oh, okay, have you had any excuse me, have you

38:28 Speaker 1: had any mentors along the way, Like, has there been

38:31 Speaker 1: anyone else who does this who's kind of helped you

38:34 Speaker 1: and given you advice or not? Really? There was a

38:37 Speaker 1: guy I met at a UFC event years ago. He ran.

38:40 Speaker 3: His name is Mark and her he runs a clothing line.

38:43 Speaker 3: It's called HDF You okay, I can't say what the

38:46 Speaker 3: actual name stands for. It's a fighting it's a fighting brand, okay, okay.

38:53 Speaker 3: And like I saw him back in like two thousand

38:55 Speaker 3: and nine when I was still in the infancy stage

38:59 Speaker 3: of the whole brand, and I saw what he was doing.

39:03 Speaker 3: And that's where I got even more of motivation, because

39:05 Speaker 3: in two thousand and two, I was like, how am

39:07 Speaker 3: I going to do this? Then we saw him and

39:10 Speaker 3: he got sponsored by Dana White. He had like a

39:12 Speaker 3: UF like Dana White had the Fan Expo years ago,

39:16 Speaker 3: and he was there and I was like, this is

39:18 Speaker 3: what I want to do, Like I saw different brands

39:22 Speaker 3: like I kind of run it more like a TapouT

39:24 Speaker 3: than anything else, Like throw stuff in the truck, pay

39:29 Speaker 3: local designers to design the stuff that I'm thinking, and

39:32 Speaker 3: then go to a printing plus a printing press in

39:35 Speaker 3: like Portsmouth, like the Painted Frog in like Hampton, and

39:39 Speaker 3: literally have them print the shirts and then I bring

39:43 Speaker 3: the box with me and then sell them, not out

39:46 Speaker 3: of my trunk like any old hip hop album, but

39:48 Speaker 3: like at a table at an event like last February.

39:51 Speaker 3: I think we did a fashion So that wasn't a

39:55 Speaker 3: big success, but it was successful enough that I sold

39:58 Speaker 3: some stuff, rub some elbows with some people.

40:00 Speaker 5: I love when he does an event and he comes

40:02 Speaker 5: a and I'm like, dude, you sell anything. He's like, yeah,

40:06 Speaker 5: that's so great.

40:06 Speaker 2: Yeah, that you take that motivation to the next thing

40:09 Speaker 2: you're going to do, and so on and so on

40:11 Speaker 2: and so on.

40:11 Speaker 5: It's awesome when you sell things.

40:13 Speaker 1: It shows Yeah, no, that's excellent. That's excellent. Before we

40:18 Speaker 1: run out of time, too. I do want to ask you, uh.

40:20 Speaker 5: For the record, I'm sorry I was late.

40:22 Speaker 1: Oh that's okay, that's okay. Here, but how did the

40:26 Speaker 1: how did the show? Do you did that benefit show

40:29 Speaker 1: at Walmart that you were promoting last time you were here?

40:31 Speaker 1: Did that go? Well?

40:32 Speaker 5: Oh? Yeah?

40:32 Speaker 2: Always it's funny that, uh we tried a different location

40:37 Speaker 2: than last year. So last year in uh we were

40:41 Speaker 2: out front, right underneath the Walmart sign. Yeah, we raised

40:44 Speaker 2: eleven hundred dollars.

40:46 Speaker 1: Excellent.

40:46 Speaker 2: This year we tried it out in the parking lot,

40:49 Speaker 2: thinking we'll have more room.

40:51 Speaker 5: Yeah, yeah, only what was it? What did we do?

40:55 Speaker 1: It wasn't as big, It wasn't as big.

40:57 Speaker 2: I can't remember the total, but we broke our goal

41:00 Speaker 2: for the monthly goal. But what we raised out there

41:04 Speaker 2: wasn't as much as.

41:04 Speaker 5: We did last year.

41:05 Speaker 2: Okay, so the census of the employees that were involved,

41:11 Speaker 2: the volunteers. We're going to bring it back out front

41:17 Speaker 2: under the Walmart sign next year because that's like the

41:21 Speaker 2: revolving crowd.

41:22 Speaker 5: Everybody's dropping it in.

41:24 Speaker 2: People leave the store, they don't want to go back

41:26 Speaker 2: and park, get out of their car. Do this, you know,

41:31 Speaker 2: it's way more effective and when people are saying, hey,

41:36 Speaker 2: you guys need to do that out front next year.

41:38 Speaker 5: It was way better.

41:39 Speaker 2: You got to listen, right, Those are the people donating,

41:42 Speaker 2: those are the people contributing. Those are the people that

41:44 Speaker 2: are coming to check out the show. So you got

41:46 Speaker 2: to listen. But it was a success totally. It was awesome.

41:49 Speaker 4: And before we go, I want to make sure we

41:51 Speaker 4: mention that you have a show coming up on September

41:53 Speaker 4: twenty ninth porch Fest in Rochester, New Hampshire.

41:56 Speaker 5: Yes, Yes, porch Fest.

41:57 Speaker 2: Shout out King Polo in the way. King Polo actually

42:01 Speaker 2: got the slot and he's just kind of brought in

42:06 Speaker 2: a bunch of people to just kind of rock with

42:07 Speaker 2: him here and there, and Portsfest was one of them.

42:10 Speaker 2: Very excited Rochester, New Hampshire. Uh, Portsmouth is actually doing

42:15 Speaker 2: one today.

42:18 Speaker 5: What are they doing out here?

42:20 Speaker 1: Oh?

42:20 Speaker 4: It's it's a community arts festival that's been going on

42:24 Speaker 4: all week and then today there was a street part

42:26 Speaker 4: of it. I actually looked it up after we came

42:28 Speaker 4: in because I'm like, God, what else And I knew

42:31 Speaker 4: about it and I totally forgot about it. It's an

42:33 Speaker 4: arts festival. Yeah, maybe here I'll check it out. A

42:36 Speaker 4: little bit more and maybe get involved.

42:37 Speaker 5: Yes, I like that.

42:39 Speaker 2: I like that for the community Rochester. Uh struggle in town. Sure, honestly,

42:46 Speaker 2: all due respect. So when they do that event, it's awesome.

42:51 Speaker 2: Last year was so good. Shout out Tommy Ghost and

42:54 Speaker 2: his band uh Melodies of Ghost Road. He he is

43:01 Speaker 2: rocking in front of Harvey's at four o'clock. We're on

43:05 Speaker 2: at three o'clock in front of City Hall. We're gonna

43:07 Speaker 2: try and combine and do our acoustic set and then

43:10 Speaker 2: jump over to his.

43:11 Speaker 5: Oh cool, awesome, Yeah yeah, yeah, yeah, it's a good stuff.

43:15 Speaker 1: Was standing.

43:15 Speaker 2: Oh, King Pole is gonna have like a hundred goodie

43:17 Speaker 2: bags for like kids and stuff he's gonna hand out.

43:19 Speaker 1: Oh really true if you can, oh, very nice, very nice, excellent,

43:23 Speaker 1: excellent and uh so before we yeah, before we run

43:25 Speaker 1: out of time too. So uh justin where should people

43:28 Speaker 1: go to keep up with everything that you're doing with

43:31 Speaker 1: four him Where they.

43:33 Speaker 3: Can pop onto the Facebook page, which is four chim Clothing,

43:35 Speaker 3: they can pop onto the website itself, which is Foychimclothing

43:38 Speaker 3: dot com. I'm sorry www dot nobody uses the w.

43:45 Speaker 4: Oh my god, you have no idea? I dare to

43:49 Speaker 4: say that this one.

43:50 Speaker 1: I mean, I think we did a whole segment one

43:51 Speaker 1: day on the show saying WWW.

43:55 Speaker 5: Do you remember what WWW stands for?

44:00 Speaker 4: Worldwide Web?

44:01 Speaker 1: Yes, that was correct.

44:03 Speaker 4: I do it every once in a while, and he

44:04 Speaker 4: gets you.

44:06 Speaker 5: Don't need to say that.

44:07 Speaker 3: The good thing about it is literally you can type

44:11 Speaker 3: in Fohm clothing and believe it's the first thing that

44:13 Speaker 3: pops up on most search engines.

44:15 Speaker 1: Oh, no doubt ye.

44:15 Speaker 3: It was awesome, by the very, very googleable.

44:19 Speaker 4: I like that word. I'm not going to try and

44:21 Speaker 4: say it, but I like that word.

44:22 Speaker 1: In fairness, so I have to admit. We had a

44:24 Speaker 1: band on recently. I forget now who it was. They

44:27 Speaker 1: were having an issue with their website where you did

44:32 Speaker 1: actually have to type in there was the browser WWW,

44:36 Speaker 1: because if you did it without that it wouldn't work.

44:38 Speaker 1: It was weird and well, they were working on it.

44:41 Speaker 1: Though the whoever in the band was the web designer.

44:44 Speaker 1: He knew what the problem, or he had an idea

44:46 Speaker 1: what the problem was to have.

44:47 Speaker 5: Had the title as WWW.

44:50 Speaker 1: No, it wasn't that. He kind of explained it to

44:53 Speaker 1: me because I'm a web designer too, but I don't

44:55 Speaker 1: remember what his explanation was but it was some weird

44:58 Speaker 1: thing with the domain that he had to fix crow

45:02 Speaker 1: that day because I was like, I was like, oh,

45:06 Speaker 1: and yeah, I even tried it myself. I was like,

45:07 Speaker 1: really you have to and I tried it and sure enough, yeah,

45:09 Speaker 1: you had to. I can't remember what band it was,

45:11 Speaker 1: but and I'm sure.

45:12 Speaker 4: There either, but I just remember that, yeah.

45:14 Speaker 1: I'm sure that. Yeah, there was an off air conversation

45:16 Speaker 1: we had. I was like, why do you have to

45:17 Speaker 1: do that? And he explained it to me. But but

45:20 Speaker 1: it's probably been fixed by now. But but yes, but

45:23 Speaker 1: very easy to google of course for HM clothing and

45:26 Speaker 1: and uh, yeah, I love what you're doing and and

45:29 Speaker 1: thank you, thank you both so much for being here today.

45:32 Speaker 1: Absolutely absolutely, And if you are listening live, stick around.

45:36 Speaker 1: We have Stephen Michael Dunn coming up in the third

45:38 Speaker 1: hour with some new music. But we are going to

45:40 Speaker 1: end this segment with because we did reference the song earlier,

45:44 Speaker 1: I'm a Painter Beatsmith Madoor on the cuts is that's

45:50 Speaker 1: that's the title, right, I'm a painter. I'm not leaving

45:52 Speaker 1: anything out, okay, And those are swears of this one, right.

45:54 Speaker 2: No, there was not, Yeah, I believe I loved it

45:56 Speaker 2: the last time we were here. If there is one,

45:59 Speaker 2: you definitely play it before.

46:00 Speaker 1: Yeah I did. Okay, right, Yeah, I.

46:02 Speaker 5: Love the Edits. By the way, thank you.

46:03 Speaker 3: That's on the beat. Joey's son is getting so good

46:09 Speaker 3: at everything.

46:10 Speaker 1: Oh yeah, we talked about that a little bit. Yeah,

46:12 Speaker 1: does he have music up? Unavailable?

46:15 Speaker 4: He has music?

46:16 Speaker 5: Okay, he's eighteen.

46:17 Speaker 2: Okay, you know, there's a lot of like conversations in

46:21 Speaker 2: which direction to go.

46:22 Speaker 5: He knows what he wants to do yet it's like,

46:27 Speaker 5: all due respect.

46:28 Speaker 1: That was an inside all due respect.

46:30 Speaker 5: So eighteen is a bit is a is a tough time.

46:34 Speaker 5: It is, you know. When I'm like, hey, you want

46:36 Speaker 5: to do this, that and the other thing? I want

46:39 Speaker 5: to do this. He'll figure it out. Yeah, yeah, he's

46:42 Speaker 5: got it. I want to bring him on.

46:43 Speaker 2: He's got a lot of good stuff to talk about.

46:47 Speaker 5: Yeah, so artist, well we'll set it up.

46:49 Speaker 1: Okay, cool, cool, sounds good, sounds good. All right, So

46:52 Speaker 1: we will end the hour with this again. Thank you

46:55 Speaker 1: both so much, thank you for having us.

46:56 Speaker 5: Thank you.

46:57 Speaker 1: And here it is. I'm a Painter by Joey Painter.